About Brandifyer

Brandifyer is a cloud-based brand portal solution that provides marketing and communication tools for product managers.

The brand portal provides marketers with access to content libraries that can house images, videos and use guidelines for digital assets. Users can add content types and tools to the brand portal to produce new marketing publications and launch them in market.

Brandifyer provides role-based user access permissions which allows managers to control who can edit, upload and view content. Adobe InDesign integration allows users to link InDesign templates with Brandifyer, and templates can be automatically updated whenever there is a change in the database. API integrations connect the solution with other enterprise resource planning (ERP...


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Supported Operating System(s):

Web browser (OS agnostic)

10 Reviews of Brandifyer

Average User Ratings

Overall

4.60 / 5 stars

Ease-of-use

5.0

Value for money

5.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(6)

6

4 stars

(4)

4

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 10 of 10 results

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May 2020

Jan from MEE Samen

Verified Reviewer

Company Size: 201-500 employees

Industry: Health, Wellness and Fitness

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

Lytho delivered an integrated digital asset management solution

• We are always thriving for a simple way of working and collaboration. Lytho made it possible to phase out other applications without resistance. The fact Lytho works similar like ‘consumer’ applications as Google search and Pinterest made the adaptation easy and made sure there was no threshold to benefit from it from day one. • The fact we didn’t receive any individual training request by users proved Lytho is truly easy to use. We only utilized the offered administrator and template training. Onboarding went fully via video-conferencing and was sufficient and fun to do. • From an IT perspective we were able to phase out three other applications and decreased the amount of work involved with sharing content with approx. 40%.

Pros

We were looking for a solution for easy collaboration on our digital assets with our own teams and with external partners and agencies. We wanted to discourage the usage of several tools like for example wetransfer and dropbox and offer one easy to use integrated solution to our users. Lytho turned out to be the ideal solution. Because Lytho is so easy to use, the adoption of the new solution went without saying. For us the integration with Microsoft Office with an additional plus which helps us using the right files and content across channels.

Cons

Nothing , at least we did not encounter any problems in implementation or usec

Reasons for Choosing Brandifyer

I did not contribute in the proces of purchasing Lytho

Response from Lytho

Replied October 2020

Hi Jan, Thank you for the feedback! We are very happy to hear that you find our solution easy to use and intuitive, that is one of our top targets. The fact that your team didn't need any training to get on Lytho is really a testament to all of our developers' hard work. Glad to be working with you!

September 2020

Nel from Kiwa N.V.

Company Size: 1,001-5,000 employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

September 2020

Great solution for efficiency and brand consistency

We use Lytho to manage all our content in a centralized way, so each office can easily find the right content for them. We have a lot of assets, pictures, templates and other materials and being able to find any piece of content with just a couple of clicks is a huge deal for us. Our different locations and offices can now create their own marketing content, and with Lytho’s assistance, we know that the materials are always on brand.

Pros

Our users love the interactive brand center which now houses our brand guidelines. It was the deciding factor that won us over when we were choosing a DAM to store and organize our brand.

Cons

The way of setting up and maintaining the online brand guideline should be improved.

Response from Lytho

Replied October 2020

Thanks for the feedback Nel! It's great to hear from you, especially since you've been working with Lytho for a longer period now and have a unique perspective through that. We've heard your improvement suggestions and are releasing an even better brand center very soon. I'm looking forward to hearing what you think of it. Other than that, it makes us happy to hear that Lytho has enabled you to reach brand consistency and that you are able to scale content without added agency costs. Thank you for these past years and here's to many more!

October 2020

Tina from Aeres

Company Size: 1,001-5,000 employees

Industry: Education Management

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Customer support

4.0

Functionality

4.0

October 2020

Review by Aeres (Dutch education organization)

As a large sized learning institute we have a lot of locations throughout the country, with also different education levels. This structure is quite complex to manage in relation to the many assets we have. Therefore we had trouble finding the right assets for the right purpose, which took a lot of time. Also our locations were having trouble with creating on-brand material to communicate with (potential) students. When we were introduced to the way Lytho has solved the categorizing and structuring of the Assets we were curious how that would work for us. Lytho gave us good guiding and best practices to create the taxonomy via a tag structure to be able to find the Asset we need. Combined with the permissions you can apply on user-level, locations and education levels only have access to the Assets they need to see. Next to the DAM we are also using the Brand guide module to inform every education level with their own branding guidelines. Nice feature there is that you can share a brand guide (with downloadables) as a webpage with everybody you want via a simple link! We are planning to integrate further with Lytho and also start using their Create & Publish module with dynamic templating and integration with Adobe InDesign. This will allow us to create templates for flyers and posters which our locations can dynamically fill, without needing designer skills. Meanwhile we can stay in control because the creations need to be approved by us. To conclude we recommend Lytho!

Pros

Easy to upload and download in Digital Asset Manager (DAM) Quick development Easy to contact Dynamic and online brand guides

Cons

Sometimes technical issues due to development

Response from Lytho

Replied October 2020

Thanks for sharing your thoughts Tina! We appreciate your honest feedback. Great to hear that you've been benefitting from the taxonomy, we like to think that it's one of the things that really set us apart. We are sorry that you've experienced technical issues in the past, we are working on making Lytho the best it can be which can sometimes cause delays. Hope to be partnering with your for a long time to come, thanks for trusting us with your assets!

July 2020

Basile from The Lounge Company

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2020

Lytho directly boosted the results of our agency after a joint implementation for one of our biggest

*Core business, mission, challenge Our biggest challenge is to share, store and retrieve big amounts of digital assets in the easiest possible way. Lytho turns out to be the solution for that. *Process of implementation? It was a joint implementation. Lytho was responsible for the technical design and the data migration. We took care of the configuration and onboarding. For us it was a great cooperation and big thanks to the Lytho team. * Most important results that customer has achieved by using Lytho? Centralizing all different repositories and move them all to a single source, while it can be searched and retrieved very easily was by far the biggest benefit.

Pros

A large international retail customer of ours was looking for a mature Digital Asset Management solution to manage over 1 million digital assets. After a diligent selection process we finally awarded Lytho. One of the biggest advantages is that they are using the latest technology especially when it comes to the use of ai technology. Their auto-tagging and batch editing of metadata are key when handling these amounts of assets. Compared to what we saw Lytho is definitely the frontrunner in this market.

Cons

Until now are expectations are exceeded.

Reasons for Choosing Brandifyer

User experience and UI of Lytho fresher and significantly better

Response from Lytho

Replied October 2020

Thank you for the review! Fantastic to hear that you are enjoying our AI functionalities. We've just recently added new AI-driven generic auto tagging features that we hope you will enjoy. Good luck with managing all your assets and get in touch with our support team if there is anything that we can do for you!

July 2020

Joost from Drukmotief

Company Size: 2-10 employees

Industry: Printing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

July 2020

Taking the next step with Lytho

Our company is working with Lytho because they provide excellent support and because they comply to strict security measures which is very important in our industry. We needed help because our team was struggling with scaling marketing content production. Our key strategic focus in the past years has been to become more digital. It has been a great opportunity but it also puts a lot of pressure to our marketing, branding and sales departments because they have to increase their output. After consulting Lytho about this, we decided to implement their solution to increase the efficiency of our marketing operations. The results have been better than we could have imagined. We've cut 75% time from doing operational tasks like looking for resources, uploading, sharing, and publishing. Our people now have more time to focus on what they are really good at which has led to a 45% increase in creating new content. Lytho will deliver a substantial ROI to any company or team that regularly works with (digital) assets like videos, images, presentations or brochures.

Pros

The main reason for choosing Lytho is that you can create and edit templates very easily and quickly from Adobe Indesign. This has enormous added value for us and our customers.

Cons

The template builder needs some adjustments. After I discussed that with Lytho they immediately took action and adjusted for the new update

Response from Lytho

Replied October 2020

Thank you for sharing your experience! Great to see that Lytho has been exceeding your expectations. We are always working hard to make our platform as easy to use as possible so you can achieve your goals. We have recently added some fantastic new improvements to our unique Create & Publish that I hope will boost your results even more. We are happy to see that you've already cut 75% time from operational tasks and that you've increased input by almost a half. This shows true commitment to managing assets in the best possible way, kudos to you!

May 2020

Eric from Translation Office B.V.

Company Size: 51-200 employees

Industry: Translation and Localization

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

Lytho helped us managing our content and the translations in a very easy way.

We are working with a lot a customers in different regions. The easiness of sharing files and working together on a distance and being in control of our content at the same time is our key benefit. The communication with the Lytho onboarding team went great. They know what they are doing and delivered more than agreed on. Special thanks go to [SENSITIVE CONTENT HIDDEN] who learned us how to create templates and use them one to many. We are saving a substantial amount of time in cooperating both internally and externally. Being in the translation business Lytho offers us direct results within our primarily process.

Pros

We came across Lytho when we looking for a solution managing our own content in different languages and helping our customers managing their translations. Multi language support seemed quite difficult for most DAM vendors. Lytho already supported the languages we were using and that made the selection much easier. The fact that Lytho enables us to use predefined templates and change the lay-out and language without having knowledge of design makes it very valuable to us.

Cons

We did not came across anything we needed that was not in the software.

Response from Lytho

Replied October 2020

Thanks for sharing your review! Awesome that you have had a great experience with Lytho so far. Translations are indeed necessary for global organizations, which is why we are constantly adding new languages that we support. We are also happy to hear that you are successfully using Lytho's Create & Publish functionality and able to scale content with locked templates. Team Lytho is looking forward to many more years of supporting you with marketing operations, efficiency and brand consistency.

September 2020

Josephine from Segway-Ninebot EMEA

Verified Reviewer

Company Size: 11-50 employees

Industry: Consumer Electronics

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Customer support

4.0

Functionality

5.0

September 2020

User-friendly and efficient DAM

Not only the Lytho team are very friendly but they also deliver what they promise. We are happy to partner up and grow with them and recommend that all companies that are looking for an easy solution for storing and sharing content with colleagues and distributors also check out the solution.

Pros

We have worked with Lytho’s team for many years now and have achieved better efficiency, brand consistency and smoother operations with their solution, especially as we are working with external partners which needs our assets regurlarly. Lytho is a user-friendly, scalable, and powerful central location for us to store all our digital assets in. The DAM has been key for our expansion globally.

Cons

I don't find many cons to Lytho, besides maybe just the template builder which takes a bit time to manage but I know they are working on it to make it more smooth and easy to use.

Response from Lytho

Replied October 2020

Thanks Josephine! Your kind words bring a smile to the team. We value the customer and user experiences above all else and it's really good to hear that things have been running smoothly at your end. As you already mentioned, we are releasing some key functions on our template builder this year to make Lytho be an even better partner for your team. Hope you enjoy them!

September 2020

Kevin G. M. from Lavazza Professional Germany GmbH

Verified Reviewer

Company Size: 51-200 employees

Industry: Food & Beverages

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2020

Integrated digital asset management solution that is helping us streamline our assets

We chose Lytho because they took into account all our wishes when it came to trying out their tool, because of the speedy implementation and because their tool is modern and easy to use. We were struggling to have consistent branding throughout the organization, which led to a lack of overview of what is being done and how. Lytho is helping us in organizing our digital assets making it easier to work together. I would recommend this solution to any organization that is looking to get more organized. Lytho will be a big help in making your branding efforts more consistent and efficient.

Pros

The easy implementation, modern solution and pleasant customer experience.

Cons

Nothing so far. Lythos satisfies all our needs.

Reasons for Choosing Brandifyer

Functionality, overall look and feel.

Response from Lytho

Replied October 2020

Thank you for your kind words, Kevin! It's been amazing to work together with the Lavazza team and we are looking forward to delivering great results for the whole organization.

May 2020

Fayza from Sector Alarm

Company Size: 1,001-5,000 employees

Industry: Security and Investigations

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

Great supplier with strong support team

Excellent experience. Regular follow ups. Good job!

Pros

Intuitive software Great team to work with setting it up Excellent knowledge of the Lytho team

Cons

Integration with other apps came later the rest is perfect

Reasons for Choosing Brandifyer

Service Offer Price Reactivity

Response from Lytho

Replied October 2020

Hi Fayza, Great that you've been enjoying your experience with Lytho so far! We hope that we can continue enabling your team with reaching brand consistency and streamlining operations. Nice to also hear that you are happy with our support team, do get in touch with them if you have any feedback, they are happy to help :)

July 2020

Arjan from FritsJurgens

Verified Reviewer

Company Size: 11-50 employees

Industry: Building Materials

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

July 2020

More than just a piece of software

Driven people and dedicated organization. They want you as a customer to be successful, partly by using the product. So they look broader than "just their own product"

Pros

It's easy to use and implement. Our dealer experience is also great and it aligned the way how we work with them and how the using our collateral.

Cons

It cost time to fine-tune and fill the tool. But the support was great so in the end, we are satisfied with the implementation as well

Reasons for Choosing Brandifyer

Driven people and convincing pitch. The will to let you succeed

Response from Lytho

Replied October 2020

Thank you for sharing! We are really happy to hear that you've noticed that we like to help our customers with more than our own product. We want all our customers to connect all their stakeholders to their brand and are always happy to offer help and consultation with marketing, branding and digital asset management, our core areas of expertise. In fact, we recently launched two online courses on these topics that are an entirely free resource for all of our audience. Hopefully we can continue sharing the good and enabling your team to reach amazing results!