Contently is King

It’s been a great experience for me and they have really done their best to make content marketing easier than it ever was

Pros

There are multiple things that I like about contently but my absolute favourite one is how the let you create, manage and share engaging content all from one place

Cons

There’s nothing that I really dislike about them at least up till now

Making our Team look like Rock Stars!

Since launching Content Marketing into our organization, our Contently partners have been with us every step of the way. They are truly an extension of our internal team. We've gone from launching Content Marketing to Award Winning Content in less than 2 years. #ThankYouTeamContently!!

Pros

Contently's platform allows customized workflow systems for each of our lines of business (Because no two businesses are the same!). The platform is intuitive, easy to use, and offers access to top contributors / writers/ graphic designers, and real-time analytics by story and by publication. While the platform is incredible, their people are truly the SECRET SAUCE. Our account team is so responsive have been with us for every step of our Content Marketing Journey.

Cons

Tough call. The platform and our support team really DO make life easier! Anything we've identified as a need / want, is addressed in our weekly status meetings, and then built very quickly by their in-house engineers. No complaints!

Trying to do too much

It's good for creating and reviewing documents with multiple people. Beyond that, it needs a lot of work.

Pros

Great for the review process. The talent sourcing function is also really helpful.

Cons

Requires a lot of repetitious activity. No universal account members. No easy transfer of documents from one publication to the next.

Nothing else like it

We have two distinct teams that produce content: Marketing and Communications. And we have subject matter experts spread around the organization. We needed a single place where we could collaborate, track progress, and store content. In the 2+ years we've used Contently, we've seen the quality of our content and the visibility across our teams increase. We love our content strategist and managing editor, who often function as an extension of our team. They bring new topics and approaches to us, shepherd complex projects, and serve as a sounding board for our ideas.

Pros

Contently is a high-end, feature-packed platform. The network of writers and other talent is extensive and the workflows keep our projects moving forward. I love the integrated analysis that raises flags when we're straying from our brand voice or when we're not integrating our priority keywords.

Cons

Like any fully loaded product, it takes some practice to feel like you're taking advantage of everything in the platform. But if your team is ready to crank out content, you'll be pros in no time. I'd also like to see something like track changes when editing content. It's easy to comment, but making a change that all can see is not available.

Straightforward Insights From An Intuitive Platform

Our manager connected with a Contently rep at our annual conference and had us meeting for a demo about two years ago. Since then, we have been pleasantly thrilled with the ease of use and consistent growth of this platform.

Pros

Detailed analytics that allow our training team and marketing associates to dive depth in who accessing materials, where they are accessed, what kind of device, and so on has proven to be an immeasurable treasure for expanding our reach. Prior to using Contently, much of our analysis along these lines was carried out via surveys and interviews. Contently has significantly stepped up our game.

Cons

Google-like collaboration is always going to be my ask for any platform, but outside of the share capabilities, I have no complaints. Some of our departments have also started using Skyward, so our department must as well. Comparing to two, might bring more detail to light.