Uncovering leads through blog posts and premium content
Overall the CMS is very easy to use - whether updating a web page or publishing a new blog post - and provides valuable insights. Having a fully integrated CMS plus CRM is helpful to our sales team as we look to uncover new leads and understand which topics are most interesting to our clients and prospects.
We really appreciate the integration between our website page views, email engagement, and our sales pipeline. Understanding the trends regarding what content on our website is generating the most sessions, page views, and ultimately leads is extremely helpful.
It can be difficult to clean up the contact list from website users who subscribe to our blog, download eBooks, or register for events. Figuring out which contacts are outdated and could be deleted could be improved.
Reasons for choosing HubSpot CMS Hub
We felt that HubSpot had a more modern interface and was easier to use.
Reasons for switching to HubSpot CMS Hub
We were looking for a CMS that would drive our content marketing strategy, including blogging, email distribution, webinars/events - all connected to a CRM for lead flow and pipeline management.