CleverTap

RATING:

4.5

(54)

About CleverTap

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies at scale. The platform provides features such as flows, pivots, A/B testing, user segmentation, funnels, cross-channel marketing tools and more. Marketers can create customized, targeted marketing campaigns that include push notifications, triggered messages and scheduled offers. Customer insights help decide which message works with what segment of users. Users can correlate and visualize data across multiple sources on one single dashboard. CleverTap includes visitor user profiles that are complete with demographic data, user activity, event interactions, responses and usage history. Marketers can compare user behavior and analyze how users move...

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

CleverTap Pricing

Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs. CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

Free trial: 

Available

Free version: 

Not Available

Daily dashboard
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CleverTap Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4

Functionality

4.5

Most Helpful Reviews for CleverTap

1 - 5 of 49 Reviews

User Profile

Ernesto

Verified reviewer

Computer Software, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed August 2022

An amazing and powerful Mobile marketing swish-knife.

We are more than happy with current product and future roadmap.

PROS

To have real-time analytics and create push and in-app campaigns based on real user data.

CONS

Price is a bit on the upper side and not so clear as startups.

Reason for choosing CleverTap

Robust and with better performance.

Reasons for switching to CleverTap

More features

Akshata

Information Technology and Services, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed August 2022

Great tool for tracking user activity and real-time user database

Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

PROS

User tracking, campaign management, notifications,user activity tracking,

CONS

1.Fcm token of some user are missing. 2. Not supported for web applications.

Reason for choosing CleverTap

It's provide greater features as compared to firebase

Alok

Financial Services, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed July 2022

Alok's Clevertap Review- What and why?

As we are using this product since the beginning, our CRM team has ease of using this and they are familar of the feature. Tracking the engagement of the user is one of the best suited for us.

PROS

The scheduled campaign feature and integration with service provider. Also you can customize you apis for sending notifications

CONS

The new UI still have flaws and I also reported the same with the team. Not able to add webhook in the UI Once you add a webhook you can not modify or delete the webhook. Webhook name does not visible in the U, no search optionI

Reason for choosing CleverTap

Cost factor. Ease of use Good support

Reasons for switching to CleverTap

Cost factor. Ease of use Good support

User Profile

Anirban

Verified reviewer

Education Management, 501-1,000 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed January 2024

The perfect communications platform for all our marketing needs

With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.

PROS

The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.

CONS

The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.

Anonymous

201-500 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2021

CleverTap Highly Advance and Analytics Engagement platform

With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

PROS

CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.

CONS

WhatsApp integration is not available. It take more time to segment data when you work on large database.

Reasons for switching to CleverTap

CleverTap give us more digital channels to communicate with our audience.