# DealerPeak CRM Center Software Reviews, Demo & Pricing - 2026

> Review of DealerPeak CRM Center Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/crm/dealerpeak-crm-center-profile

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DealerPeak CRM Center

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Overview

[Reviews](https://www.softwareadvice.com/crm/dealerpeak-crm-center-profile/reviews/)

# DealerPeak CRM Center 2026: Benefits, Features & Pricing

Wondering if DealerPeak CRM Center is right for your organization?

Our CRM Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    

## Overview

DealerPeak CRM Center

4.5

[(11)](https://www.softwareadvice.com/crm/dealerpeak-crm-center-profile/reviews/)

Pricing

Starting at $995.00 per month

### About DealerPeak CRM Center

DealerPeak's mission is to be a trusted partner, dedicated to driving value to our dealers with our extensive suite of innovative automotive retailing software. It offers personal, reliable, and effective support.

The platform focuses on adding value to a dealer’s operation with technology through process automation and accountability, and with people through ongoing success coaching and on-site training services.

Wondering if DealerPeak CRM Center is right for your organization?

Our CRM Software selection experts can help you in 15 minutes or less.

## DealerPeak CRM Center User Interface

## Popular DealerPeak CRM Center Alternatives

Main Product

DealerPeak CRM Center

4.5

[(11)](https://www.softwareadvice.com/crm/dealerpeak-crm-center-profile/reviews/)

Ratings Breakdown

-   4.64Ease of use
-   4.64Value for money
-   4.55Customer support
-   4.45Functionality

Pricing

Starting at $995.00 per month

Get Price

Alternative Product

[HubSpot CRM](https://www.softwareadvice.com/product/1854-HubSpot-CRM/)

4.5

[(4462)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/)

Ratings Breakdown

-   4.38Ease of use
-   4.29Value for money
-   4.39Customer support
-   4.36Functionality

Pricing

Starting at $20.00 per month

Get Price

Alternative Product

[Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)

4.4

[(18785)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/)

Ratings Breakdown

-   3.99Ease of use
-   4.05Value for money
-   4.13Customer support
-   4.38Functionality

Pricing

Starting at $25.00 per month

Get Price

Alternative Product

[Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)

4.3

[(6977)](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/)

Ratings Breakdown

-   4.15Ease of use
-   4.29Value for money
-   4.08Customer support
-   4.27Functionality

Pricing

Starting at $14.00 per month

Get Price

Alternative Product

[Kylas Sales CRM](https://www.softwareadvice.com/marketing/kylas-profile/)

4.8

[(596)](https://www.softwareadvice.com/marketing/kylas-profile/reviews/)

Ratings Breakdown

-   4.79Ease of use
-   4.79Value for money
-   4.80Customer support
-   4.69Functionality

Pricing

Starting at $250.00 per month

Get Price

Alternative Product

[Ploomes CRM](https://www.softwareadvice.com/product/449937-Ploomes/)

4.9

[(437)](https://www.softwareadvice.com/product/449937-Ploomes/reviews/)

Ratings Breakdown

-   4.78Ease of use
-   4.66Value for money
-   4.69Customer support
-   4.79Functionality

Pricing

Starting at $22.00 per month

Get Price

## DealerPeak CRM Center Pricing and Plans

Starting price: $995.00 per month

Free Trial

Free Version

Basic

$995.00

flat rate, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## DealerPeak CRM Center Features

-   Popular features found in CRM
    
    Calendar Management
    
    Customer Journey Mapping
    
    Email Management
    
    Quotes/Estimates
    
    Reporting/Analytics
    
    Sales Pipeline Management
    
    Segmentation
    
    Task Management
    
    Territory Management
    
    Workflow Management
    
-   More features of DealerPeak CRM Center
    
    Accounting Integration
    
    Activity Dashboard
    
    Activity Tracking
    
    Alerts/Notifications
    
    API
    
    Appointment Management
    
    Barcode/Ticket Scanning
    
    Communication Management
    
    Contact Database
    
    Contact Management
    
    Customer Database
    
    Customer History
    
    Customizable Fields
    
    Customizable Forms
    
    Customizable Reports
    
    Data Import/Export
    
    Document Management
    
    Document Storage
    
    Email Marketing
    
    Email Templates
    
    Financing Management
    
    For Automotive Dealerships
    
    Forms Management
    
    Interaction Tracking
    
    Inventory Management
    
    Inventory Tracking
    
    Lead Capture
    
    Lead Management
    
    Lease Tracking
    
    Marketing Automation
    
    Mobile Access
    
    New Car Dealer
    
    Price/Margin Management
    
    Real-Time Updates
    
    Reminders
    
    Reporting & Statistics
    
    Sales Floor Management
    
    Sales Reports
    
    Service Department
    
    Stock Management
    
    Summary Reports
    
    Third-Party Integrations
    
    Used Car Dealer
    
    Website Integration
    
    Website Management
    

## DealerPeak CRM Center Integrations

vAutoStock

Integration rated undefined from -1 review

VUE DMS

Integration rated undefined from -1 review

Autosoft DMS

Integration rated undefined from -1 review

CDK Global

Integration rated undefined from -1 review

Dealertrack DMS

Integration rated undefined from -1 review

## DealerPeak CRM Center User Reviews

Overall Rating

4.5

Ratings Breakdown

5

82%

4

9%

3

0%

2

0%

1

9%

Secondary Ratings

Ease of Use

4.6

Value for money

4.6

Customer support

4.5

Functionality

4.5

Martin P.

Verified reviewer

Automotive

11-50 employees

Used daily for more than 2 years

Review source

Reviewed August 2021

Great Tech Service!

5

Who to spend money with in advertising.....easy to see results

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Easy to navigate menu for all involved with daily

Cons:

Been pretty solid for us. Hard to find faults

Vendor Response

Martin, thanks for the feedback and we are always willing to serve our clients

Replied September 2021

Read More

PW

Paul W.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

Woody's review

5

follow up and contacting the customer's more frequently plus the auto pilots are customizable. Also during the pandemic being able to send weekly email campaign's to our customer base has been priceless

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

definitely the texting features and the product is not only easy to use but easy to train new employees as well on it

Cons:

it duplicates overdue tasks over and over

Reasons for choosing DealerPeak CRM Center

price, service, ease of use

Reasons for switching to DealerPeak CRM Center

we liked the Dealerpeak program better and ease of use

Vendor Response

Thanks, Paul, we are extremely grateful for the review

Replied July 2021

Read More

AF

Allison F.

Verified reviewer

Automotive

51-200 employees

Used daily for less than 2 years

Review source

Reviewed March 2019

Horrible Support & Behind The Time

1

We cancelled with DealerPeak and the whole process was enough to give this negative review and tell EVERYONE we know in the industry to steer clear of this software, especially when there are so many better options out there with a similar price tag, not to mention, less headaches!

Ratings Breakdown

2

Ease of use

2

Value for money

1

Customer support

1

Functionality

Pros:

The dashboard is easy to navigate and most employees can learn the back end fairly quickly.

Cons:

The CRM is not innovative with its templates, reporting, mobile app and much more. It seems the software has not changed much, if at all in many years, making them low on the totem pole for the most technologically advanced CRM software. Not to mention the support and account managers are terrible. They are not helpful and make simple tasks a hassle and try to get as much money out of you as possible to get it done.

Read More

Ml

Matthew l.

Verified reviewer

Automotive

11-50 employees

Used daily for less than 12 months

Review source

Reviewed July 2021

Lustine CDJR General Manager Review

5

Experience has been great. Training has been solid. Responsiveness stellar.

Ratings Breakdown

5

Ease of use

5

Value for money

4

Customer support

5

Functionality

Pros:

The ability to text sms. from the App and desktop, as well as send videos through the APP provides a great advantage for the time being.

Cons:

The software is great. I would like the ability to record one video I can send to customers I designate vs. having to record a new video for every customer every time.

Reasons for switching to DealerPeak CRM Center

So we could better manage our internet leads and send videos to our customers.

Vendor Response

Matthew we appreciate the feedback

Replied September 2021

Read More

AJ

Amber J.

Verified reviewer

Automotive

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

Love it!

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

EASY TO USE AND SUPPORT TEAM IS AMAZING!

Cons:

There is a lot to learn at first, but once you get the hang of it; it is really easy!

Vendor Response

Amber, we appreciate the feedback

Replied September 2021

Read More

VR

Verified

Reviewer

Used daily for more than 2 years

Review source

Reviewed June 2018

Great Product

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

7 years of partnership... They get the business... Their complete website crm decking automation and reporting is on a entreprize platform allows for multi roof cross selling under one customer profile... Awesome product

Cons:

The service product need a little work. I would love it to follow the Repair Order through the work flow and automatically update status

Read More

HM

Hillary M.

Verified reviewer

Automotive

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed September 2021

Great Software Great Support Team

5

Best experience I have ever had with a CRM.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

It is user friendly, has tons of valuable information and the support team is always more than happy to help!

Cons:

There is not a thing I can think of in regards to this software that I would consider a con.

Vendor Response

Hillary, thank you for your feedback, we always appreciate input from our valued dealers.

Replied September 2021

Read More

BR

Beth R.

Verified reviewer

Automotive

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

Dealerpeak is the BEST

5

We have had a great experience with DealerPeak. The Software is advanced and easy to use and the team has always been wonderful to us!

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

I love the ease of use of the product. Its easy to train on, and its also easy to navigate!

Cons:

There is nothing that I like least. I like the entire software

Reasons for choosing DealerPeak CRM Center

Better to use and easy to use! The overall look of it was better as well

Vendor Response

Thanks, Beth, we are extremely grateful for the review

Replied July 2021

Read More

TH

Travis H.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

Bleecker Automotive Group

5

We have seen a great uptick in customer retention and satisfaction since we have used this software.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

This software from the beginning has been such a value. Their customer service and training has always been there for us and everyone is assessable.

Cons:

Nothing we didn’t like about DealerPeak.

Vendor Response

Travis, we appreciate the feedback

Replied September 2021

Read More

ms

mckenzie s.

Verified reviewer

Automotive

2-10 employees

Used daily for less than 12 months

Review source

Reviewed September 2021

footh auto sales review

4

Over all experience is great. I do not know if we would sign on again, due to how small our dealership is. It is just myself, a finance manager , and a salesman. It is only the salesman and myself using this system. Dealerpeak has been super super helpful with keep tabs on customers and employee.

Ratings Breakdown

4

Ease of use

4

Value for money

5

Customer support

3

Functionality

Pros:

I love being able to track and record all calls. I also really like the Dealerpeak support team. Always quick to respond. Especially \[SENSITIVE CONTENT\] He was very helpful and always checked in to make sure we do not need anything

Cons:

I wish the program was simplified more. I wish there was not multiple options to do one thing.

Vendor Response

McKenzie, thank you for your review and valued input. We take note of every item good and not. We will take your suggestions to the team and see what can be done in the near future.

Replied September 2021

Read More

Showing 1 - 10 of 11 Reviews

[See All Reviews](https://www.softwareadvice.com/crm/dealerpeak-crm-center-profile/reviews/)

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