Diamond Relations Software


For jewelers seeking a simple, user-friendly CRM solution that can be accessed on the go, Diamond Relations empowers salespeople to focus on selling, not spend time learning and navigating a complicated CRM. With Diamond Relations, jewelry retailers can easily track sales and manage opportunities while also nurturing relationships with their customers.

As one of the only CRMs in the market developed specifically for jewelers, Diamond Relations includes only the tools the company and the salespeople need to follow through and close sales. Its sleek, intuitive workflow gives users complete visibility into the sales pipeline, capturing all customer interactions single a centralized system that can be accessed across the company, via the Internet or even a mobile device. Because the solution is cloud-based, there is no software to download, and it can be flexed to meet the needs of single store jewelry retailers to franchises with multiple locations.

Diamond Relations gives sales managers an effective tool to manage sales in the store and keep the salespeople accountable. It displays the pipeline by sales stage, offering managers and executives at-a-glance visibility into the deals that are currently being worked in the company and the actions salespeople are taking to close those deals. It organizes contacts and can be set up to send out call reminders for birthdays, anniversaries or service calls.

In an effort to ensure the solution is fully utilized, Diamond Relations will send out weekly progress reports during the first month to both sales managers and salespeople, followed by bi-weekly reports the second month and then monthly reports moving forward. Along with extensive training, this reporting keeps retailers informed and saturated in the system.


Diamond Relations - Creating an Opportunity simpley type
  • Diamond Relations - Creating an Opportunity simpley type
    Creating an Opportunity simpley type
  • Diamond Relations - Easily view the company's contacts
    Easily view the company's contacts
  • Diamond Relations - Dashboard for each user
    Dashboard for each user
  • Diamond Relations - Progress Report sent to Managers
    Progress Report sent to Managers
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)

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Taylor from University of South Florida
Specialty: Education

October 2014

October 2014

Jewelry on campus



Product Quality

Customer Support

Likes Best

How easy it is to coach salespeople to track metrics and improve their performance.

Likes Least

I have experienced nothing but superior performance by the product and excellent service by the vendor.


Making sure that the product is intuitive for users of all skill levels.