LeadLander is a cloud-based marketing automation tool for midsize and large businesses that are designed for both inbound and outbound marketing. Users get a view of the website visitors that are responding to online campaigns. The solution is able to identify these visitors regardless of the browser or device. The dashboard provides an overview of the most recent visitors and a search function with a geographical breakdown. Users can identify the pages most viewed by website visitors to check the success of marketing automation campaigns.
Marketing and sales staff can generate customized reports that provide specific information about the companies and people who have visited the site. The solution comes with multiple user licenses to check web traffic and visitors. Other features include lead scoring, watchlist alerts, daily and weekly email reports, integration with contact forms such as Hubspot and Marketo and email marketing tools like VerticalResponse.
LeadLander provides customer support and training for its clients.
Xavier from Kyriba Corp
I like the tool because of the ease of use. LeadLanders sales and support teams do a wonderful job of explaining the tool and allowing anyone with marketing knowledge or not, the wonderful benefits of what this tool can bring to your company.
I really liked there sales team. They actually use their own tool and they know of your activity and proactively reach out when there is unusual or inactivity.
Evaluate your marketing automation tool (if you have one) and see if you need a tool like LeadLander. At the end of the trial, evaluate what you have and what LL brings to your marketing/operations department and from there make the right choice.
Samuel from SnapApp
Employees number: 51-200 employees
Finding new companies is essential for prospecting as a BDR. Leadlander can show you new companies daily once you have the filters applied correctly. It also makes it easier to see what web pages in particular are most important to them as it tells you the amount of times they have opened or how many people have opened a page. The UI is pretty user friendly and training for the tool only takes roughly 20 minutes.
Leadlander is great for finding new or existing accounts that are looking at our website that day. The ability to see what webpages and content and how much accounts are looking at our site is very useful in following up. Leadlander provides the location of the prospect from the account so it helps to narrow down what prospect might be looking at the site. The alerts make it easy to sort through all of the traffic on the website as well which are very customizable. Also the email updates every day of target accounts looking at the site helps dictate my day to day workflow. The ability to see what time they are looking is also useful.
Leadlander's tracking functionality does not allow you to see which individual prospect from an account is looking at the website. This can lead to confusion and time wasted especially working through larger accounts with many divisions. Leadlander will sometimes give wrong information on an account and you will be brought to the wrong website. There has also been on occasion difficulties in loading the tool. This can sometimes can take up to 15 minutes to open.
Adam from Talend
While Marketo has the ability to provide some data on Anonymous leads, LeadLander far surpasses them in what they bring back. The reporting and display to Sales is also much crisper, allowing Sales to use the data better. Through Leadlander, our Sales team is able to see the activity in their regions, allowing them to dig into companies that might not have shown direct interest in us through a form fill yet.
Carolyn from Attivo Networks
Like the daily reports and drill down to what pages they went to. as;kdfjdskjf;kdsjfsjdfklsjflksdjf
Easy to use
Not always accurate or up to date on company IP matching