Social-ID Marketing Platform is a social customer relationship management (CRM) tool that allows businesses to extract social information from their customers and provide customized offerings and experiences to them.
Social-ID enables customers to login to the website using their social credentials. All customer information pulled from their social profiles is stored in a live database in the cloud, which is synced with the social networks to remain updated. This information can further be used for segmentation by creating targeted email, mobile and social media campaigns through Social-ID’s campaign engine. Through its “social share” feature, the platform can share posts on a customer’s timeline with their permission.
Social-ID’s dashboard enables marketers to analyze the demographics of its customers base and track logins, signups and the performance of various campaigns. It also helps determine customer interests by studying the pages and competitors they like.