Sounds good, but very expensive and costs keep adding up.
Value for Money
Where Insights shines is it's real time data, that most don't offer. You have to wait for things to be compiled into reports before you can view them. With Insights, you are able to view your reach and social streams in real time, to quickly analyze the interactions and reach of your posts.
It anaylyzes SO many sources to help you handle your metrics and know what stream is going to be more productive for you to focus on, and what customers are clicking and interacting with at any given time.
You can also post updates from an RSS feed, and it has mobile apps and customized reports, which are great for those of us working on the go, or needing specific analytics per report.
I utilized Hootsuite Insights through another author that had it, and helped her figure out where to focus her marketing. It seemed like a decent program and well built, so when I got back home, I decided to investigate it for myself.
Imagine my surprise when there is no pricing information to be found on their website. You need to contact a salesperson to get any information on price, which is a huge turn-off right off the bat. Needing to contact someone to learn basic costs tells us we likely can't afford it, and makes it a high pressure situation instead of letting us gather all our facts first before narrowing down companies.
From research I've done, it seems like the costs just continue adding up- using a URL shortener, getting more than 2 reports, adding untold costs to your yearly spend. There are cheaper services out there that don't nickle and dime you with every single thing.