Unica Software
About Unica
IBM Unica is a cloud-based marketing automation solution for large enterprises. It is suitable for users across a variety of industries including banking, financial services, retail, high technology, insurance, hospitality and others. It offers inbound and outbound marketing, event-based marketing, web analytics and lead management.
IBM Campaign, IBM Interact, IBM Contact Optimization, IBM Marketing Operations, IBM Opportunity Detect and IBM Distributed Marketing are the modules of IBM Unica. IBM Unica also includes marketing resource management module that provides budgeting, forecasting and expense management, along with digital asset management. It also offers a dynamic searchable calendar, online approvals and custom reporting and analysis.
It allows organ...
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Unica User Reviews
OVERALL RATING
Showing 3 reviews
Adrian
Company size: 11-50 employees
Industry: Consumer Goods
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
December 2020
UNICA use
overall get's the job done and works perfectly except sometimes it's slow since our database is big
Pros
I used unica when I was in IBM, it's a bit technical to use but once you used to it and when you created your flowchart templates it's really easy to launch and test campaigns
Cons
lacking in reporting system and integrations, We used different softwares for reporting
Sainath
Company size: 10,000+ employees
Industry: Information Technology and Services
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
August 2021
Recommended for those who need critical automations, good in reporting and analysis.
Pros
I like the automation setups like campaign automations, list automations etc
Cons
I dont like the buffer time, its too lag after we click on any thing on the UI
Joe
Company size: 201-500 employees
Industry: Computer Software
Time used: Less than 6 months
January 2017
Extremely complex product with tons of capability, ideal only for enterprise
I worked with the campaign portion and eMessage portion of Unica for 2 years. The tool is extremely capable, but in order to do so is also very complex. This product would only be for enterprise class organizations with a dedicated IT team.
Pros
I never found a limitation to what the tool could do.
Cons
Very complex. This is not the tool for everyday marketers to jump into and execute campaigns quickly. This is a massive tool that requires a dedicated technical team.