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IBM Unica is a cloud-based marketing automation solution for large enterprises. It is suitable for users across a variety of industries including banking, financial services, retail, high technology, insurance, hospitality and others. It offers inbound and outbound marketing, event-based marketing, web analytics and lead management.
IBM Campaign, IBM Interact, IBM Contact Optimization, IBM Marketing Operations, IBM Opportunity Detect and IBM Distributed Marketing are the modules of IBM Unica. IBM Unica also includes marketing resource management module that provides budgeting, forecasting and expense management, along with digital asset management. It also offers a dynamic searchable calendar, online approvals and custom reporting and analysis....
2 Reviews of Unica
/ 5 stars
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Adrian from NextReason
Company Size: 11-50 employees
Industry: Consumer Goods
Time Used: More than 2 years
Review Source: Capterra
Value for money
overall get's the job done and works perfectly except sometimes it's slow since our database is big
I used unica when I was in IBM, it's a bit technical to use but once you used to it and when you created your flowchart templates it's really easy to launch and test campaigns
lacking in reporting system and integrations, We used different softwares for reporting
Joe from Cradlepoint
Company Size: 201-500 employees
Industry: Computer Software
Time Used: Less than 6 months
Value for money
Extremely complex product with tons of capability, ideal only for enterprise
I worked with the campaign portion and eMessage portion of Unica for 2 years. The tool is extremely capable, but in order to do so is also very complex. This product would only be for enterprise class organizations with a dedicated IT team.
I never found a limitation to what the tool could do.
Very complex. This is not the tool for everyday marketers to jump into and execute campaigns quickly. This is a massive tool that requires a dedicated technical team.