overall get's the job done and works perfectly except sometimes it's slow since our database is big

I used unica when I was in IBM, it's a bit technical to use but once you used to it and when you created your flowchart templates it's really easy to launch and test campaigns

lacking in reporting system and integrations, We used different softwares for reporting

I have been extremely pleased with my experience using Unica. It streamlines and automates complex marketing processes, helping my team to be much more effective and productive. The UI/UX is very intuitive and easy to use, making it an ideal solution for both novice and experienced users alike. The scalability and security are top notch, so I know that our data is always safe and secure. Altogether, Unica is a powerful marketing automation solution that I would highly recommend to anyone looking for a comprehensive solution for their business.

What I liked most about Unica is that it helps demystify complex marketing programs and make them more accessible for any business. It allows for integration with different platforms, so you can use it in a variety of ways, and its user interface/user experience is top-notch. It's also highly scalable and secure, so you don't have to worry about your data being compromised. All in all, Unica is a powerful tool that simplifies marketing programs and makes them easier to understand.

While Unica features a business-friendly UI/UX, some users report difficulty navigating the platform due to its multifaceted capabilities. Unica can be difficult to troubleshoot for users who are unfamiliar with marketing automation platforms, and the learning curve may be steep. That said, the helpful customer service team is eager to provide assistance when needed.

I worked with the campaign portion and eMessage portion of Unica for 2 years. The tool is extremely capable, but in order to do so is also very complex. This product would only be for enterprise class organizations with a dedicated IT team.

I never found a limitation to what the tool could do.

Very complex. This is not the tool for everyday marketers to jump into and execute campaigns quickly. This is a massive tool that requires a dedicated technical team.

End to end cloud platform marketing solution using Unica

Unica helps us to set the marketing goals and achieve the same on the said deadlines . The Marketing goal statistics will help to run efficient campaigns as well . It also efficiently integrates with other products to target customers.

The initial configuration of the product and learning is not a straight forward process . May be a easy to use approach of the product will help !

I like the automation setups like campaign automations, list automations etc

I dont like the buffer time, its too lag after we click on any thing on the UI