About Twik

Twik is a cloud-based web personalization solution designed to help businesses create customized experiences for buyers or website visitors based on behavioral and demographic data. Features include conversion tracking, engagement analytics, data visualization and live content.

The application enables marketers to define audience segments and run targeted campaigns based on interests, age, gender, devices used, location, income and language. Twik comes with a visual editor, which allows users to modify elements of website or landing page using variants such as font style, caption text, image, custom HTML, JavaScript or CSS snippet. Using built-in analytics feature, professionals can collect data about visitors or experiments conducted on various page versions...


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Supported Operating System(s):

Web browser (OS agnostic)

2 Reviews of Twik

Overall rating

5.00 / 5 stars

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October 2018

Jane from GoldenLine Construction

Verified Reviewer

Company Size: 11-50 employees

Industry: Construction

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2018

User-Friendly Personalization Tool

Twik is simple and easy to install and configure, and by targeting visitors based on the pages they visited on my website, I was able to provide them with relevant content and increase conversions by 28%

Pros

I love the fact that I can install Twik within 5 minutes, just paste the snippet onto my website and the experiments are running. I love the fact that I can create as many experiments as I want, and as many variants as I want.

Cons

There's no mobile version for the editor yet

November 2018

Gil from Novisign

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2018

Incredible personalization tool

It took no time to implement so we were able to start testing right away. It hit the mark for us when we were able to target first-time users right off the bat. Twik knows what works best for potential clients and it led to a significant increase in sales closed.

Pros

It took no time to implement. Twik understands our site's agendas and is able to provide users with exactly what they are looking for leading to sales growth.

Cons

I can't really think of anything but perhaps the fact I can't target users based on their IP's, but then again that is due to GDPR compliance.