--- title: "Fullstory Software Reviews, Demo & Pricing - 2026" description: "Review of Fullstory Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/customer-experience/fullstory-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Heatmap Software](https://www.softwareadvice.com/heatmap/) / Fullstory Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/)[Alternatives](https://www.softwareadvice.com/customer-experience/fullstory-profile/alternatives/) # Fullstory Review Custom quote Free version Free trial 4 plans Wondering if Fullstory is right for your organization? Our Heatmap Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Fullstory 4.6 [(67)](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) Pricing Pricing available upon request ### About Fullstory Fullstory emerges as a distinguished platform strategically engineered to dissect and illuminate user sentiment through a prism of behavioral data. This venture aims to transcend conventional analytics, offering a deep dive into the nuances of user interaction and experience across digital landscapes. The essence of Fullstory lies in its meticulous attention to user behaviors, capturing a granular view of how users navigate, interact with, and respond to a variety of online environments. It positions itself as an indispensable asset for teams across data analysis, product development, and engineering spectra, by providing a comprehensive suite of tools designed to refine and enhance digital experiences. The cornerstone of Fullstory's offering is its robust platform that serves as an integrated hub for data-driven insight generation. A distinguishing feature, Data Direct, ensures users can access precisely the data they require, eliminating the noise often associated with vast data sets. The platform's prowess extends into product and mobile analytics, empowering businesses to analyze customer experiences with a precision that respects user privacy. These analytical capabilities ar... e augmented by behavioral insights, which afford real-time visibility into user actions, enabling a nuanced understanding that drives informed decision-making. For diverse teams within an organization, Fullstory delineates tailored solutions. Data teams, product units, and engineering departments leverage the platform's capabilities to drive innovation, troubleshooting, and product optimization. Further, its industry-specific applications, spanning e-commerce, retail, travel, hospitality, finance, insurance, SaaS, gaming, and food and beverage sectors, underscore the platform's versatility. This wide applicability demonstrates Fullstory's capability to deliver value across a broad spectrum of digital experiences, ensuring businesses can not only meet but exceed the evolving expectations of their users. A plethora of resources, including a resource center, blog, video library, guides, and learning courses, underpin Fullstory's dedication to empowering users with the knowledge to leverage behavioral data to its fullest potential. This commitment extends to comprehensive support structures, including a help center, community forums, and API resources, ensuring users can seamlessly integrate Fullstory's insights into their operations. At its core, Fullstory is rooted in the conviction that understanding user behavior is the key to crafting digital experiences that captivate and retain. The platform transforms behavioral data into a strategic asset, enabling businesses to build AI-ready models, analyze user data with depth and precision, and watch real-time session replays to gain a holistic view of customer interactions. As a result, businesses equipped with Fullstory are positioned to unlock superior customer insights, fostering personalization that resonates, cultivates loyalty, and amplifies return on investment. In summary, Fullstory encapsulates a comprehensive behavioral data analytics solution, meticulously designed to surface user sentiment and enable a deeper understanding of digital interactions. Its broad array of features and industry-specific solutions render it a versatile tool for businesses keen on navigating the complexities of user experience with intelligence, empathy, and foresight. Wondering if Fullstory is right for your organization? Our Heatmap Software selection experts can help you in 15 minutes or less. ## Fullstory User Interface ## Popular Fullstory Alternatives Main Product Fullstory 4.6 [(67)](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) Ratings Breakdown - 4.37Ease of use - 4.13Value for money - 4.33Customer support - 4.51Functionality Pricing Available upon request Get Price Alternative Product [Microsoft Power BI](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/) 4.6 [(1888)](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 4.41Value for money - 4.16Customer support - 4.49Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/) 4.6 [(68)](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 4.43Value for money - 4.36Customer support - 4.57Functionality Pricing Starting at $995.00 per month Get Price Alternative Product [Databox](https://www.softwareadvice.com/bi/databox-profile/) 4.6 [(205)](https://www.softwareadvice.com/bi/databox-profile/reviews/) Ratings Breakdown - 4.52Ease of use - 4.39Value for money - 4.55Customer support - 4.45Functionality Pricing Starting at $64.00 per month Get Price Alternative Product [Mixpanel](https://www.softwareadvice.com/project-management/mixpanel-profile/) 4.5 [(146)](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/) Ratings Breakdown - 4.11Ease of use - 4.19Value for money - 4.24Customer support - 4.45Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [CleverTap](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/) 4.4 [(59)](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.12Value for money - 4.35Customer support - 4.46Functionality Pricing Available upon request Get Price ## Fullstory Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Data Direct Pricing available upon request No plan information available Business Pricing available upon request No plan information available Advanced Pricing available upon request No plan information available Enterprise Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Fullstory Features - Popular features found in Heatmap Data Visualization For Sales Teams/Organizations For Science Heatmaps Real-Time Analytics Reporting & Statistics Visual Analytics Website Analytics - More features of Fullstory A/B Testing Access Controls/Permissions Activity Dashboard Activity Tracking Alerts/Escalation Alerts/Notifications Analytics API Application Management Behavioral Analytics Behavior Tracking Campaign Analytics Campaign Management Chat/Messaging Click Tracking Cohort Analysis Collaboration Tools Compliance Management Configurable Alerts Conversion Rate Optimization Conversion Tracking Customer Activity Tracking Customer Experience Management Customer Journey Mapping Customer Segmentation Customizable Fields Customizable Reports Customizable Templates Dashboard Data Analysis Tools Data Import/Export Data Modeling Dynamic Content Element Analytics Email Alerts Engagement Tracking Event Logs Event Triggered Actions Form Analytics For Websites Funnel Analysis Geographic Maps In-App Events Tracking Incident Management Interactive Reports Issue Management Issue Tracking Location Tracking Mobile Access Mobile Alerts Monitoring Multi-Channel Attribution Multi-Channel Communication Multi-Location Monitoring Multiple Data Sources Multiple User Accounts Performance Management Performance Metrics Personalization Product Data Management Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Recommendations Remote Monitoring & Management Reporting/Analytics Retention Tracking Risk Alerts ROI Tracking Root Cause Analysis Sales Trend Analysis Screen Activity Recording Scroll Maps Search/Filter Session Recording Single Sign On Tagging Templates Third-Party Integrations Transaction Monitoring Trend Analysis Uninstall Tracking Uptime Reporting Usage Tracking/Analytics User Management Visitor Tracking Web Traffic Reporting Widgets ## Fullstory Integrations Dynamic Yield Integration rated undefined from -1 review Tealium Customer Data Hub Integration rated undefined from -1 review Snowflake Integration rated undefined from -1 review Fin Integration rated undefined from -1 review Claude Integration rated undefined from -1 review BigQuery Integration rated undefined from -1 review See all 11 integrations ## Fullstory User Reviews ## Fullstory customer ratings - Overall rating: 4.6/5 - Total reviews: 67 ### Rating distribution - 5 stars: 45 reviews (67%) - 4 stars: 18 reviews (27%) - 3 stars: 4 reviews (6%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.4/5 - Value for money: 4.1/5 - Customer support: 4.3/5 - Functionality: 4.5/5 --- ### Feature Packed and Expensive - Overall rating: 4/5 - Reviewer: Zachary M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Functionality: 5/5 #### Pros You can do soooooo many things with this software it is incredible. Bug tracking is fantastic. #### Cons Sometimes it won't load sessions it seems like this happens when you need it most. Their support isn't the greatest. They are ridiculously expensive. --- ### FullStory is the leader in session replay on the web - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner. #### Cons The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth. --- ### Allows you to track workflow and usage of your users - Overall rating: 3/5 - Reviewer: Clayton S. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: December 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It's great when you want to reproduce bugs or issues a customer/user is having problems with. We are able to see the exact steps a user takes when something happens. #### Cons Sometimes, certain user sessions are unavailable. We don't rely too heavily on the product simply because we can't be sure it's capturing everything. --- ### Fullstory- a complete story of what your customers are doing onsite - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Gambling & Casinos - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Help a lot in determining the specific market segmentation behavior, which helped us decide what our market was missing. Good tool to learn about users behavior and how to adapt to their needs and make their experience much better. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Like the overall product where you could see what the users where doing onsite where it be rage clicks, missed content, and where the user came from. You can also customize metrics to your preference, thus upon logging in you can head direct to that group of chosen metrics to see the overall performance or status each day. Lots of metrics and variable to choose and monitor, which helps in making decisions. Software has a summary section also which is great, analytics and trends are very useful and you can also integrate into jira for reports and decision making. #### Cons It was pretty complete, not much to dislike. Although having slow internet would make viewing the video replays a bit slow to upload and watch one by one. #### Reasons for switching to Fullstory Management switched products. --- ### Amazing tool for debugging customers' sessions and understanding user-behavior - Overall rating: 5/5 - Reviewer: Yaniv V. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered It lets us help our users in the highest level of investigation and debugging capabilities in case of problems #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros The tool records everything the user does, allowing us (R&D & Support teams) to investigate the users' sessions in case of reported problems, including "playing the session" while seeing the browser's dev-tools data changes during the session. #### Cons Not really a disadvantage, but the tool is so rich of capabilities, that it takes a bit of time to learn how to utilize all of them to the best --- ### Capture user feedback and perspective of a product - Overall rating: 5/5 - Reviewer: Ganesh S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Helps understand the user behavior and steps on the product, by analyzing activities performed by users across the globe. Easier integration to cloud based solutions and manage subscriptions Can be used with specific flows in product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Ease of access Storage options understand user behavior and steps to replicate a problem scenario avoid multiple screen capture techniques as video is captured by the full story integration search feature based on timestamp and region #### Cons storage needs to be cleared based on subscription at times new screen recordings cannot be recorded when storage is full --- ### Crazy helpful - Overall rating: 5/5 - Reviewer: Paco S. - Verified reviewer: Yes - Industry: Human Resources - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall though this has been extremely helpful in fixing bugs, and improving the design of our web app. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Fullstory is amazing. I can go in and see everything I need to know about our web app. I work with a team of developers and as a designer, I can pin point exactly where the issues are and more credibly give recommendations. #### Cons The filtering system is super cool. It lets me see exactly what I want to see, but sometimes it can be a bit confusing. It will take some time to get used to. --- ### Great for qualitative behavior analysis, not so much for quantitative - Overall rating: 5/5 - Reviewer: Uroš Z. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Functionality: 4/5 #### Pros It is pretty powerful to have such a deep insight into what exactly your users are doing while using your product. You can actually see the user frustration in action at some painful parts of your user flow. #### Cons Sometimes it takes a lot of step-by-step work to extract the insights from FullStory, because you mostly have to go through all the recordings by hand. It really craves more powerful quantitative reporting. If it had that, it would be a perfect tool. --- ### Extremely effective way to dive into issues with your product and fix what is broken - Overall rating: 5/5 - Reviewer: Jonathan S. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. QA teams, Product Teams, Research Teams, Customer Support Teams - everyone! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Super easy to use and get started! I love how quick it is to find out the customer segments you are looking for. This is super important when QA-ing software. #### Cons Right now there seems to be an issue on on side with how we coded our software so we cant use the click maps feature to the best of our advantage, but it is being looked at and hopefully we'll get it working properly. --- ### Really really great product, but overpriced. - Overall rating: 5/5 - Reviewer: Yoav A. - Verified reviewer: Yes - Industry: Internet - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Really helpful for finding bugs / improving your product UX, the pricing is way too high for the value. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Functionality: 5/5 #### Pros Search is amazing, also the video quality is great. #### Cons It takes a few seconds to load the video, so I miss the action I was trying to look at. #### Reasons for choosing Fullstory Video quality, search capabilities. --- Showing 1 - 10 of 67 Reviews [See All Reviews](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) ## Fullstory Popular Comparisons [Microsoft Power BI vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/microsoft-power-bi/)[Amplitude vs Fullstory](https://www.softwareadvice.com/marketing/amplitude-profile/vs/fullstory/)[Mixpanel vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/mixpanel/)[CleverTap vs Fullstory](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/vs/fullstory/)[Lucky Orange vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/lucky-orange/)[Hotjar vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/hotjar/)[Contentsquare vs Fullstory](https://www.softwareadvice.com/customer-experience/contentsquare-profile/vs/fullstory/)[Microsoft Clarity vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/microsoft-clarity/)[Heap vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/heap/)[Similarweb vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/similarweb-pro/) [Compare All Alternatives](https://www.softwareadvice.com/customer-experience/fullstory-profile/alternatives/) ## Other Top Recommended Heatmap Software [JIRA Service Management](https://www.softwareadvice.com/help-desk/jira-service-management-profile/) **4.5** (775) Recently recommended **0** times [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) **4.6** (545) Recently recommended **0** times [Instapage](https://www.softwareadvice.com/website-builder/instapage-profile/) **4.5** (365) Recently recommended **0** times [Looker](https://www.softwareadvice.com/bi/looker-profile/) **4.5** (285) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Fullstory with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice