# Fullstory Software Reviews, Demo & Pricing - 2026 > Review of Fullstory Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/customer-experience/fullstory-profile --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / Fullstory Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/)[Alternatives](https://www.softwareadvice.com/customer-experience/fullstory-profile/alternatives/) # Fullstory 2026: Benefits, Features & Pricing Wondering if Fullstory is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Fullstory 4.6 [(67)](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) Pricing Pricing available upon request ### About Fullstory Fullstory emerges as a distinguished platform strategically engineered to dissect and illuminate user sentiment through a prism of behavioral data. This venture aims to transcend conventional analytics, offering a deep dive into the nuances of user interaction and experience across digital landscapes. The essence of Fullstory lies in its meticulous attention to user behaviors, capturing a granular view of how users navigate, interact with, and respond to a variety of online environments. It positions itself as an indispensable asset for teams across data analysis, product development, and engineering spectra, by providing a comprehensive suite of tools designed to refine and enhance digital experiences. The cornerstone of Fullstory's offering is its robust platform that serves as an integrated hub for data-driven insight generation. A distinguishing feature, Data Direct, ensures users can access precisely the data they require, eliminating the noise often associated with vast data sets. The platform's prowess extends into product and mobile analytics, empowering businesses to analyze customer experiences with a precision that respects user privacy. These analytical capabilities ar... e augmented by behavioral insights, which afford real-time visibility into user actions, enabling a nuanced understanding that drives informed decision-making. For diverse teams within an organization, Fullstory delineates tailored solutions. Data teams, product units, and engineering departments leverage the platform's capabilities to drive innovation, troubleshooting, and product optimization. Further, its industry-specific applications, spanning e-commerce, retail, travel, hospitality, finance, insurance, SaaS, gaming, and food and beverage sectors, underscore the platform's versatility. This wide applicability demonstrates Fullstory's capability to deliver value across a broad spectrum of digital experiences, ensuring businesses can not only meet but exceed the evolving expectations of their users. A plethora of resources, including a resource center, blog, video library, guides, and learning courses, underpin Fullstory's dedication to empowering users with the knowledge to leverage behavioral data to its fullest potential. This commitment extends to comprehensive support structures, including a help center, community forums, and API resources, ensuring users can seamlessly integrate Fullstory's insights into their operations. At its core, Fullstory is rooted in the conviction that understanding user behavior is the key to crafting digital experiences that captivate and retain. The platform transforms behavioral data into a strategic asset, enabling businesses to build AI-ready models, analyze user data with depth and precision, and watch real-time session replays to gain a holistic view of customer interactions. As a result, businesses equipped with Fullstory are positioned to unlock superior customer insights, fostering personalization that resonates, cultivates loyalty, and amplifies return on investment. In summary, Fullstory encapsulates a comprehensive behavioral data analytics solution, meticulously designed to surface user sentiment and enable a deeper understanding of digital interactions. Its broad array of features and industry-specific solutions render it a versatile tool for businesses keen on navigating the complexities of user experience with intelligence, empathy, and foresight. Wondering if Fullstory is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. ## Fullstory User Interface ## Popular Fullstory Alternatives Main Product Fullstory 4.6 [(67)](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) Ratings Breakdown - 4.37Ease of use - 4.13Value for money - 4.33Customer support - 4.51Functionality Pricing Available upon request Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8093)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.16Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [Similarweb](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/) 4.6 [(260)](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.19Value for money - 4.38Customer support - 4.48Functionality Pricing Starting at $125.00 per month Get Price Alternative Product [Lucky Orange](https://www.softwareadvice.com/bi/lucky-orange-profile/) 4.7 [(260)](https://www.softwareadvice.com/bi/lucky-orange-profile/reviews/) Ratings Breakdown - 4.64Ease of use - 4.58Value for money - 4.70Customer support - 4.59Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) 4.6 [(2318)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.24Value for money - 4.38Customer support - 4.59Functionality Pricing Starting at $139.95 per month Get Price Alternative Product [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) 4.6 [(542)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.42Value for money - 4.46Customer support - 4.49Functionality Pricing Starting at $39.00 per month Get Price ## Fullstory Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Data Direct Pricing available upon request No plan information available Business Pricing available upon request No plan information available Advanced Pricing available upon request No plan information available Enterprise Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Fullstory Features - Popular features found in Web Analytics Campaign Management Goal Setting/Tracking Heatmaps Keyword Tracking Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting - More features of Fullstory A/B Testing Access Controls/Permissions Activity Dashboard Activity Tracking Ad hoc Analysis Ad hoc Reporting AI/Machine Learning Alerts/Escalation Alerts/Notifications Analytics Annotations API Application Management Augmented Analytics Behavioral Analytics Behavior Analytics Behavior Tracking Benchmarking Campaign Analytics Categorization/Grouping Charting Chat/Messaging Click Tracking Cohort Analysis Collaboration Tools Commenting/Notes Compliance Management Configurable Alerts Conversion Rate Optimization Conversion Tracking Customer Activity Tracking Customer Experience Management Customer Journey Mapping Customer Segmentation Customer Touchpoints Customizable Fields Customizable Reports Customizable Templates Dashboard Dashboard Creation Data Aggregation Data Analysis Tools Data Capture and Transfer Data Collection Data Import/Export Data Modeling Data Synchronization Data Visualization Dynamic Content Element Analytics Email Alerts Engagement Tracking Event Logs Event Triggered Actions Forecasting Form Analytics For Mobile For Websites Functions/Calculations Funnel Analysis Geographic Maps In-App Events Tracking Incident Management Indexing Intelligent Search Interactive Reports Issue Management Issue Tracking Key Performance Indicators Keyword Research Tools Knowledge Management KPI Monitoring Link Management Location Tracking Mixed Methods Research Mobile Access Mobile Alerts Mobile Dashboards Monitoring Multi-Channel Attribution Multi-Channel Communication Multi-Channel Data Collection Multi-Location Monitoring Multiple Data Sources Multiple Site Management Multiple User Accounts Performance Management Performance Metrics Personalization Private Dashboards Problem Area Alerts Product Data Management Public Dashboards Qualitative Comparative Analysis Quantitative Analysis Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Recommendations Remote Monitoring & Management Reporting/Analytics Reporting & Statistics Retention Tracking Risk Alerts ROI Tracking Role-Based Permissions Root Cause Analysis Sales Trend Analysis Scorecards Screen Activity Recording Scroll Maps Search/Filter Self Service Data Preparation Semantic Search Sentiment Analysis SEO Management Session Recording Single Page View Single Sign On Social Media Integration Software Testing Management Statistical Analysis Tagging Templates Text Analysis Third-Party Integrations Transaction Monitoring Trend Analysis Trend/Problem Indicators Uninstall Tracking Unmoderated Testing Uptime Reporting Usability Testing Usage Tracking/Analytics User Journeys User Management User Research Analysis Visitor Tracking Visual Analytics Visualization Website Analytics Widgets ## Fullstory Integrations BugSnag Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review BigCommerce Integration rated undefined from -1 review Intercom Integration rated undefined from -1 review Help Scout Integration rated undefined from -1 review Kustomer Integration rated undefined from -1 review See all 40 integrations ## Fullstory User Reviews Overall Rating 4.6 Ratings Breakdown 5 67% 4 27% 3 6% 2 0% 1 0% Secondary Ratings Ease of Use 4.4 Value for money 4.1 Customer support 4.3 Functionality 4.5 Zachary M. Verified reviewer Computer Software 51-200 employees Used daily for less than 12 months Review source Reviewed January 2019 Feature Packed and Expensive 4 Ratings Breakdown 2 Ease of use 5 Functionality Pros: You can do soooooo many things with this software it is incredible. Bug tracking is fantastic. Cons: Sometimes it won't load sessions it seems like this happens when you need it most. Their support isn't the greatest. They are ridiculously expensive. Read More VR Verified Reviewer Information Technology and Services 2-10 employees Used daily for more than 2 years Review source Reviewed July 2021 FullStory is the leader in session replay on the web 5 FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner. Cons: The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth. Read More Clayton S. Verified reviewer Computer Software 11-50 employees Used monthly for less than 2 years Review source Reviewed December 2017 Allows you to track workflow and usage of your users 3 Ratings Breakdown 5 Ease of use 4 Customer support 4 Functionality Pros: It's great when you want to reproduce bugs or issues a customer/user is having problems with. We are able to see the exact steps a user takes when something happens. Cons: Sometimes, certain user sessions are unavailable. We don't rely too heavily on the product simply because we can't be sure it's capturing everything. Read More VR Verified Reviewer Gambling & Casinos 201-500 employees Used daily for less than 12 months Review source Reviewed September 2019 Fullstory- a complete story of what your customers are doing onsite 4 Help a lot in determining the specific market segmentation behavior, which helped us decide what our market was missing. Good tool to learn about users behavior and how to adapt to their needs and make their experience much better. Ratings Breakdown 4 Ease of use 4 Functionality Pros: Like the overall product where you could see what the users where doing onsite where it be rage clicks, missed content, and where the user came from. You can also customize metrics to your preference, thus upon logging in you can head direct to that group of chosen metrics to see the overall performance or status each day. Lots of metrics and variable to choose and monitor, which helps in making decisions. Software has a summary section also which is great, analytics and trends are very useful and you can also integrate into jira for reports and decision making. Cons: It was pretty complete, not much to dislike. Although having slow internet would make viewing the video replays a bit slow to upload and watch one by one. Reasons for switching to Fullstory Management switched products. Read More Yaniv V. Verified reviewer Computer Software 11-50 employees Used monthly for more than 2 years Review source Reviewed October 2021 Amazing tool for debugging customers' sessions and understanding user-behavior 5 It lets us help our users in the highest level of investigation and debugging capabilities in case of problems Ratings Breakdown 5 Ease of use 5 Value for money 5 Functionality Pros: The tool records everything the user does, allowing us (R&D & Support teams) to investigate the users' sessions in case of reported problems, including "playing the session" while seeing the browser's dev-tools data changes during the session. Cons: Not really a disadvantage, but the tool is so rich of capabilities, that it takes a bit of time to learn how to utilize all of them to the best Read More GS Ganesh S. Verified reviewer Information Technology and Services 51-200 employees Used daily for less than 12 months Review source Reviewed April 2019 Capture user feedback and perspective of a product 5 Helps understand the user behavior and steps on the product, by analyzing activities performed by users across the globe. Easier integration to cloud based solutions and manage subscriptions Can be used with specific flows in product. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: Ease of access Storage options understand user behavior and steps to replicate a problem scenario avoid multiple screen capture techniques as video is captured by the full story integration search feature based on timestamp and region Cons: storage needs to be cleared based on subscription at times new screen recordings cannot be recorded when storage is full Read More Paco S. Verified reviewer Human Resources 51-200 employees Used weekly for less than 12 months Review source Reviewed February 2019 Crazy helpful 5 Overall though this has been extremely helpful in fixing bugs, and improving the design of our web app. Ratings Breakdown 4 Ease of use 3 Value for money 4 Customer support 5 Functionality Pros: Fullstory is amazing. I can go in and see everything I need to know about our web app. I work with a team of developers and as a designer, I can pin point exactly where the issues are and more credibly give recommendations. Cons: The filtering system is super cool. It lets me see exactly what I want to see, but sometimes it can be a bit confusing. It will take some time to get used to. Read More Uroš Z. Verified reviewer Information Technology and Services 11-50 employees Used weekly for less than 12 months Review source Reviewed July 2019 Great for qualitative behavior analysis, not so much for quantitative 5 Ratings Breakdown 5 Ease of use 3 Value for money 4 Functionality Pros: It is pretty powerful to have such a deep insight into what exactly your users are doing while using your product. You can actually see the user frustration in action at some painful parts of your user flow. Cons: Sometimes it takes a lot of step-by-step work to extract the insights from FullStory, because you mostly have to go through all the recordings by hand. It really craves more powerful quantitative reporting. If it had that, it would be a perfect tool. Read More Jonathan S. Verified reviewer Automotive 11-50 employees Used daily for less than 6 months Review source Reviewed July 2018 Extremely effective way to dive into issues with your product and fix what is broken 5 QA teams, Product Teams, Research Teams, Customer Support Teams - everyone! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Super easy to use and get started! I love how quick it is to find out the customer segments you are looking for. This is super important when QA-ing software. Cons: Right now there seems to be an issue on on side with how we coded our software so we cant use the click maps feature to the best of our advantage, but it is being looked at and hopefully we'll get it working properly. Read More Yoav A. Verified reviewer Internet 201-500 employees Used weekly for less than 2 years Reviewed May 2020 Really really great product, but overpriced. 5 Really helpful for finding bugs / improving your product UX, the pricing is way too high for the value. Ratings Breakdown 5 Ease of use 2 Value for money 5 Functionality Pros: Search is amazing, also the video quality is great. Cons: It takes a few seconds to load the video, so I miss the action I was trying to look at. Reasons for choosing Fullstory Video quality, search capabilities. Read More Showing 1 - 10 of 67 Reviews [See All Reviews](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) ## Fullstory Popular Comparisons [Google Analytics 360 vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/google-analytics/)[Similarweb vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/similarweb-pro/)[Lucky Orange vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/lucky-orange/)[Hotjar vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/hotjar/)[Microsoft Clarity vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/microsoft-clarity/)[Looker vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/looker/)[Mixpanel vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/mixpanel/)[Contentsquare vs Fullstory](https://www.softwareadvice.com/customer-experience/contentsquare-profile/vs/fullstory/)[Mouseflow vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/mouseflow/)[Heap vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/heap/) [Compare All Alternatives](https://www.softwareadvice.com/customer-experience/fullstory-profile/alternatives/) ## Other Top Recommended Web Analytics Software [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8093) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3797) Recently recommended **0** times [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/) **4.5** (3402) Recently recommended **0** times [Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/) **4.5** (3055) Recently recommended **0** times Stuck Between Options? 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