--- title: "Fullstory Software Reviews, Demo & Pricing - 2026" description: "Review of Fullstory Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/customer-experience/fullstory-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / Fullstory Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/)[Alternatives](https://www.softwareadvice.com/customer-experience/fullstory-profile/alternatives/) # Fullstory Review Custom quote Free version Free trial 4 plans Wondering if Fullstory is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Fullstory 4.6 [(67)](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) Pricing Pricing available upon request ### About Fullstory Fullstory is a behavioral data platform that helps e-commerce, financial services, gaming, and SaaS businesses understand how users interact with their web and mobile products. It serves teams of all sizes, from startups and small teams to large enterprises. The software is cloud-based and accessible via browser, with options to export behavioral data to customer-managed data warehouses such as Snowflake and Google BigQuery. Core features include session replay, heatmaps, click maps, conversion funnels, and autocapture of user interactions with no manual tagging required. Frustration signals like rage clicks are detected automatically. In-app guides, product tours, NPS, and surveys help teams engage users directly. AI-powered tools surface conversion opportunities, summarize sessions, and detect anomalies without manual investigation. Mobile app analytics and workforce analytics for internal tools are also included. Product, engineering, marketing, and support teams can use Fullstory to identify friction points and align around shared behavioral data. Integrations are available with Salesforce, Snowflake, Google BigQuery, Segment, Zapier, and other platforms. Privacy controls i... nclude a private-by-default data capture mode, with SOC 2 and ISO 27001 certifications. Support is available through a knowledge base, and a free plan is offered for individuals and small teams. Do you work for Fullstory? [Manage this product listing](https://www.g2.com/products/fullstory/claim_requests/new?auto=true) Wondering if Fullstory is right for your organization? Our Web Analytics Software selection experts can help you in 15 minutes or less. ## Fullstory User Interface ## Popular Fullstory Alternatives Main Product Fullstory 4.6 [(67)](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) Ratings Breakdown - 4.37Ease of use - 4.13Value for money - 4.33Customer support - 4.51Functionality Pricing Available upon request Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8101)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.17Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [Similarweb](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/) 4.6 [(261)](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.20Value for money - 4.38Customer support - 4.48Functionality Pricing Starting at $125.00 per month Get Price Alternative Product [Lucky Orange](https://www.softwareadvice.com/bi/lucky-orange-profile/) 4.7 [(267)](https://www.softwareadvice.com/bi/lucky-orange-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.58Value for money - 4.70Customer support - 4.60Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) 4.6 [(2329)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.23Value for money - 4.37Customer support - 4.59Functionality Pricing Starting at $139.95 per month Get Price Alternative Product [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) 4.6 [(545)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.42Value for money - 4.46Customer support - 4.49Functionality Pricing Starting at $39.00 per month Get Price ## Fullstory Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Data Direct Pricing available upon request No plan information available Business Pricing available upon request No plan information available Advanced Pricing available upon request No plan information available Enterprise Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Fullstory Features - Popular features found in Web Analytics Campaign Management Goal Setting/Tracking Heatmaps Keyword Tracking Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting - More features of Fullstory A/B Testing Access Controls/Permissions Activity Dashboard Activity Tracking Ad hoc Analysis Ad hoc Reporting AI/Machine Learning Alerts/Escalation Alerts/Notifications Analytics Annotations API Application Management Augmented Analytics Behavioral Analytics Behavior Analytics Behavior Tracking Benchmarking Campaign Analytics Categorization/Grouping Charting Chat/Messaging Click Tracking Cohort Analysis Collaboration Tools Commenting/Notes Compliance Management Configurable Alerts Conversion Rate Optimization Conversion Tracking Customer Activity Tracking Customer Experience Management Customer Journey Mapping Customer Segmentation Customer Touchpoints Customizable Fields Customizable Reports Customizable Templates Dashboard Dashboard Creation Data Aggregation Data Analysis Tools Data Capture and Transfer Data Collection Data Import/Export Data Modeling Data Synchronization Data Visualization Dynamic Content Element Analytics Email Alerts Engagement Tracking Event Logs Event Triggered Actions Forecasting Form Analytics For Mobile For Websites Functions/Calculations Funnel Analysis Geographic Maps In-App Events Tracking Incident Management Indexing Intelligent Search Interactive Reports Issue Management Issue Tracking Key Performance Indicators Keyword Research Tools Knowledge Management KPI Monitoring Link Management Location Tracking Mixed Methods Research Mobile Access Mobile Alerts Mobile Dashboards Monitoring Multi-Channel Attribution Multi-Channel Communication Multi-Channel Data Collection Multi-Location Monitoring Multiple Data Sources Multiple Site Management Multiple User Accounts Performance Management Performance Metrics Personalization Private Dashboards Problem Area Alerts Product Data Management Public Dashboards Qualitative Comparative Analysis Quantitative Analysis Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Recommendations Remote Monitoring & Management Reporting/Analytics Reporting & Statistics Retention Tracking Risk Alerts ROI Tracking Role-Based Permissions Root Cause Analysis Sales Trend Analysis Scorecards Screen Activity Recording Scroll Maps Search/Filter Self Service Data Preparation Semantic Search Sentiment Analysis SEO Management Session Recording Single Page View Single Sign On Social Media Integration Software Testing Management Statistical Analysis Tagging Templates Text Analysis Third-Party Integrations Transaction Monitoring Trend Analysis Trend/Problem Indicators Uninstall Tracking Unmoderated Testing Uptime Reporting Usability Testing Usage Tracking/Analytics User Journeys User Management User Research Analysis Visitor Tracking Visual Analytics Visualization Website Analytics Widgets ## Fullstory Integrations Dynamic Yield Integration rated undefined from -1 review Tealium Customer Data Hub Integration rated undefined from -1 review Snowflake Integration rated undefined from -1 review Fin Integration rated undefined from -1 review Claude Integration rated undefined from -1 review BigQuery Integration rated undefined from -1 review See all 12 integrations ## Fullstory User Reviews ## Fullstory customer ratings - Overall rating: 4.6/5 - Total reviews: 67 ### Rating distribution - 5 stars: 45 reviews (67%) - 4 stars: 18 reviews (27%) - 3 stars: 4 reviews (6%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.4/5 - Value for money: 4.1/5 - Customer support: 4.3/5 - Functionality: 4.5/5 --- ### Feature Packed and Expensive - Overall rating: 4/5 - Reviewer: Zachary M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Functionality: 5/5 #### Pros You can do soooooo many things with this software it is incredible. Bug tracking is fantastic. #### Cons Sometimes it won't load sessions it seems like this happens when you need it most. Their support isn't the greatest. They are ridiculously expensive. --- ### FullStory is the leader in session replay on the web - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner. #### Cons The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth. --- ### Allows you to track workflow and usage of your users - Overall rating: 3/5 - Reviewer: Clayton S. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: December 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It's great when you want to reproduce bugs or issues a customer/user is having problems with. We are able to see the exact steps a user takes when something happens. #### Cons Sometimes, certain user sessions are unavailable. We don't rely too heavily on the product simply because we can't be sure it's capturing everything. --- ### Fullstory- a complete story of what your customers are doing onsite - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Gambling & Casinos - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Help a lot in determining the specific market segmentation behavior, which helped us decide what our market was missing. Good tool to learn about users behavior and how to adapt to their needs and make their experience much better. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Like the overall product where you could see what the users where doing onsite where it be rage clicks, missed content, and where the user came from. You can also customize metrics to your preference, thus upon logging in you can head direct to that group of chosen metrics to see the overall performance or status each day. Lots of metrics and variable to choose and monitor, which helps in making decisions. Software has a summary section also which is great, analytics and trends are very useful and you can also integrate into jira for reports and decision making. #### Cons It was pretty complete, not much to dislike. Although having slow internet would make viewing the video replays a bit slow to upload and watch one by one. #### Reasons for switching to Fullstory Management switched products. --- ### Amazing tool for debugging customers' sessions and understanding user-behavior - Overall rating: 5/5 - Reviewer: Yaniv V. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered It lets us help our users in the highest level of investigation and debugging capabilities in case of problems #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros The tool records everything the user does, allowing us (R&D & Support teams) to investigate the users' sessions in case of reported problems, including "playing the session" while seeing the browser's dev-tools data changes during the session. #### Cons Not really a disadvantage, but the tool is so rich of capabilities, that it takes a bit of time to learn how to utilize all of them to the best --- ### Capture user feedback and perspective of a product - Overall rating: 5/5 - Reviewer: Ganesh S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Helps understand the user behavior and steps on the product, by analyzing activities performed by users across the globe. Easier integration to cloud based solutions and manage subscriptions Can be used with specific flows in product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Ease of access Storage options understand user behavior and steps to replicate a problem scenario avoid multiple screen capture techniques as video is captured by the full story integration search feature based on timestamp and region #### Cons storage needs to be cleared based on subscription at times new screen recordings cannot be recorded when storage is full --- ### Crazy helpful - Overall rating: 5/5 - Reviewer: Paco S. - Verified reviewer: Yes - Industry: Human Resources - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall though this has been extremely helpful in fixing bugs, and improving the design of our web app. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Fullstory is amazing. I can go in and see everything I need to know about our web app. I work with a team of developers and as a designer, I can pin point exactly where the issues are and more credibly give recommendations. #### Cons The filtering system is super cool. It lets me see exactly what I want to see, but sometimes it can be a bit confusing. It will take some time to get used to. --- ### Great for qualitative behavior analysis, not so much for quantitative - Overall rating: 5/5 - Reviewer: Uroš Z. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Functionality: 4/5 #### Pros It is pretty powerful to have such a deep insight into what exactly your users are doing while using your product. You can actually see the user frustration in action at some painful parts of your user flow. #### Cons Sometimes it takes a lot of step-by-step work to extract the insights from FullStory, because you mostly have to go through all the recordings by hand. It really craves more powerful quantitative reporting. If it had that, it would be a perfect tool. --- ### Extremely effective way to dive into issues with your product and fix what is broken - Overall rating: 5/5 - Reviewer: Jonathan S. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. QA teams, Product Teams, Research Teams, Customer Support Teams - everyone! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Super easy to use and get started! I love how quick it is to find out the customer segments you are looking for. This is super important when QA-ing software. #### Cons Right now there seems to be an issue on on side with how we coded our software so we cant use the click maps feature to the best of our advantage, but it is being looked at and hopefully we'll get it working properly. --- ### Really really great product, but overpriced. - Overall rating: 5/5 - Reviewer: Yoav A. - Verified reviewer: Yes - Industry: Internet - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Really helpful for finding bugs / improving your product UX, the pricing is way too high for the value. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Functionality: 5/5 #### Pros Search is amazing, also the video quality is great. #### Cons It takes a few seconds to load the video, so I miss the action I was trying to look at. #### Reasons for choosing Fullstory Video quality, search capabilities. --- Showing 1 - 10 of 67 Reviews [See All Reviews](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) ## Fullstory Popular Comparisons [Google Analytics 360 vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/google-analytics/)[Similarweb vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/similarweb-pro/)[Lucky Orange vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/lucky-orange/)[Hotjar vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/hotjar/)[Microsoft Clarity vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/microsoft-clarity/)[Mouseflow vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/mouseflow/)[Looker vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/looker/)[Mixpanel vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/mixpanel/)[Contentsquare vs Fullstory](https://www.softwareadvice.com/customer-experience/contentsquare-profile/vs/fullstory/)[Heap vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/heap/)[Adobe Analytics vs Fullstory](https://www.softwareadvice.com/marketing/adobe-analytics-profile/vs/fullstory/)[Amplitude vs Fullstory](https://www.softwareadvice.com/marketing/amplitude-profile/vs/fullstory/) [Compare All Alternatives](https://www.softwareadvice.com/customer-experience/fullstory-profile/alternatives/) ## Other Top Recommended Web Analytics Software [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8101) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3803) Recently recommended **0** times [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/) **4.6** (3427) Recently recommended **0** times [Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/) **4.5** (3062) Recently recommended **0** times Stuck Between Options? 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