Dispatcher needs a lot of updates, there are a lot of security problems when configured by default configuration.

As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions.

The layouts and presentation of this wonderful program/software is what really gets me. Easy to read easy to see.

When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use.

The reporting is comprehensive. It is flexible regarding how data is organized and gives better audience insights and analytics.

LImited to client's 1st party data, it's sometimes difficult to navigate your way around the interface as there's too much to choose from.

Easy to use and has good integration with the main paid media channels in the market, such as facebook and DV360.

Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead.

Highly functional with lots of use cases, limited usability for app ads & on the expensive side.

Adobe Audience Manager is Very helpful so i highly recommend. For myself i dont have any problems to solve, but I am sure in quality of this product.

What I most like about the Adobe Audience Manager is how I can use look a like to create new settings to my ads.

I never really can complain about adobe. Like Google and apple they're always at the top and they always improve.

Good, easy to use product but in terms of there are still better products available in the open market.

Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels.

This is a one of the best software from adobe collection. Using this I can create various reports easily and process the data quickly.

Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings.

In the process of working, I often have problems with cookies, and in addition, the application does not work well on mobile devices.

Adobe Audience Manager is Very helpfull so i highly recommend.

The ability to track and process the data that you need and set out campaigns. Adobe is great at the visual delivery.

Adobe Audience Manager is a great data management program. It gives audience insights and gives a 360 degree view of your customers.

Easy to use, comprehensive segmentation and implementation tools.

This DSP is probably that be that most aligns with what a trading desk platform should be like. Built to replica features of the stock market.

Overall experience w TTD has been excellent so far, esp when our account manager is really on the ball to suggest additional tactics and point us in the right direction for platform features and all.

Packed with loads of features, great for both beginners to advanced users. Superb support from the team.

Would love to use them again for other campaigns as long as the clients' budgets permit.

The client service team is another strong front for TTD and readily available to support any inquiries.

Reports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly.

Bulk edit options limited for campaigns. I have several clients that run several campaigns and they change flight dates.

Countless useful features and amazing customer service.

I'm a long time user of TTD, over 5 years, and it's consistently a great platform.

Reporting is especially good as well and helps us to analyze former and plan for future strategies and campaigns.

Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far.

Would say cost, if you pay attention closely, each feature within the TTD platform has a cost.

Customer Support is helpful and timely in responses as well.

US Dollar

Adobe Audience Management is a cloud-based data analysis platform. It provides actionable insights on audience data. It presents all fragmented data from different channels in one place and converts data into meaningful audiences.


Adobe Audience Management provides benefits to businesses such as a data management platform, audience segmentation, audience insights and real-time action. It provides a complete customer profile by merging data from all sources and builds audience segments.


Adobe Audience Manager's data collection and centralization feature helps users start the data collection process. It includes a data explorer, data feed, data ingestion and a device graph. Its data management and segmentation feature helps in finding audiences using tools such as addressable audience, audience marketplace, identity management, target market segmentation and look-alike modeling. Its targeting and optimization features help in reaching customers using tools such as A/B test segmentation, audience analytics, data privacy control and real-time destination.



LongDescription

Master Data Management

Ad Network Integration

Behavioral Analytics

Customer Database

Audience Targeting

Data Capture and Transfer

Information Governance

Data Quality Control

Data Security

Data Integration

Data Visualization

Match & Merge

Customer Journey Mapping

Data Migration

Data Analysis Tools

Campaign Management

Web browser (OS agnostic)

Adobe Audience Manager

theTradeDesk is a data management platform that helps businesses streamline operations related to native advertisement management, audience mapping, campaign performance tracking and more on a centralized platform. The cross-device targeting tool lets staff members identify and establish advertisement distribution partnerships based on multiple criteria, such as regional coverage, device types and graph sizes.


theTradeDesk's data management platform (DMP) allows team members to generate data element reports, conduct lookalike modeling and segment audience based on multiple categories. With the planner functionality employees can analyze cross-channel media consumption to accordingly generate and launch campaigns across sites, apps or devices. Additionally, with the video advertising module, users can create and distribute skippable, non-skippable, muted and unmuted videos to specific audience across all devices.


theTradeDesk comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. Pricing is available on request and support is extended via FAQs, email, phone and other measures.



Adobe Audience Manager vs theTradeDesk

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