SMS-iT vs Customer.io

RATING:

4.6

(26)

SMS-iT has 26 reviews and a rating of 4.58 / 5 stars vs Customer.io which has 78 reviews and a rating of 4.72 / 5 stars. Compare the similarities and differences between software options with real user reviews focused on features, ease of use, customer service, and value for money.

Overall Rating
4.6 (26)
4.7 (78)
Ease-of-Use
4.5 / 5
4.5 / 5
Value for Money
4.5 / 5
4.5 / 5
Customer Support
4.5 / 5
4.5 / 5
Functionality
4.5 / 5
4.5 / 5
Last Review Written
September 13, 2023
April 19, 2024
Pros/Cons
  • Pros

  • Email and SMS marketing made easy. This is extremely important for me and this tool offers great news for this...because it does a great job.
  • You have the ability to build a sms system exactly as wanted. Also it has a lot of options for customization.
  • Cons

  • Clunky user interface (will be updated in Version 2.0 coming in Q3). Onboarding is a bit confusing, but schedule a one-on-one and they’ll guide you through it.
  • Have some lagging sometimes but I know that it will be fixed eventually. Not a major issue of the platform.
Read all user reviews
  • Pros

  • Customer.io has many customizable elements to make very complex or very simple email flows. I appreciate how easy it is to use even for someone who isn't as familiar with marketing strategies.
  • Easy-to-use and intuitive email and marketing automation platform. Especially the ability to send out webhooks makes it very strong.
  • Cons

  • Minimal pre-packaged layouts; layout design requires knowledge of CSS. Lack of workflow cloning or replication creates unnecessary work.
  • The only negative i could see is that the application only allows you to send 50 emails at a time and for a large customer base this makes it more time consuming.
Read all user reviews
Pricing Range
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Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos