Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions.

Most of the marketing tasks we conduct through the Adobe Campaign. The platform is best suited for email marketing and SMM, but it does a good job with the rest of the tasks.

Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

It helps you centralize your work and distribute tasks. You can also schedule marketing outreaches in advance ,very useful.

I have nothing that has proved to be a problem thus far.

More complex than I would have liked... but that comes with the territory.

The interface is friendly, the features are well organized, and marketing staff has the opportunity to perform tasks in a more creative way.

This software can be a bit convoluted with options making learning this software difficult.

Adobe Marketing Cloud is great for marketers. You have the ability to create campaigns and centralize information.

Adobe campaign is a creative software for your business.

A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools.

Lastly, Adobe support is pretty good. We have used multiple Adobe products in the past and never had issues with their support team.

Adobe Campaign begins to slow down after two hours of work. From whatever computer I go, the problem remains.

I used this primarily to test it out for one campaign and felt it was solid. I felt it was easy to use.

It's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Ability to manage large number of campaigns. Easy to switch to different campaigns that we desire.

Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.

I can make the workflow as simple or complex as I would like. Along with this, pairing this software with other tools in the adobe cloud(such as analytics) is quite helpful for various projects.

Excellent platform with excellent integration.

If you're not a developer, it can be difficult to use it as sometimes it requires coding, SQL, etc.

Did not like the dashboard and f we lt the overall functionality was spoilt by the time wasted tryinch ti work out what i was doing.

Has so many features and ways to reach costumers, provide what they need, once you are able to know your way around the app is so fantastic, only need to work once and them just press send.

However, every time I've had trouble using this software, I've had trouble getting customer service support.

Sometimes when working with an application, there are some problems in sound reproduction.

It's complicated and has a steep learning curve. However, it is definitely worth the investment.

You can use this software to track  various CRM activities. Communication ability is also top notch.

All statistics get to my personal account. I also liked the ability to personalize email newsletters.

Several users complained about this. Cant Understand error messages.

This product is the best for analytics, its easy to use and even if you have a hard time figuring it out they have a team ready to help and google is always a great resource.

With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software.

Seamless integration with third party tools like SFDC, Dynamics CRM. Web tracking and automated workflows are some of the features that I really love about this product.

I absolutely love this program and I personally use it to maintain my social media presence. It is awesome to set a schedule of posting and you can share with a team if you need to.

The UI is good, Seeing all your social media status and replying to the comments you received on one platform is an amazing feature this is the reason I still use this.

It doesn't have many features that aren't included in a given social media platform's native scheduling app, and in many cases it's actively worse due to a lack of proper licensure.

Regardless, use caution if you choose to utilize Hootsuite. Poorcustomerservice #hootsuite #socialmarketing #marketingandadvertising #marketingcommunications #bad #poor.

I've had a great experience with Hootsuite. I've never had to lean on their support team, but my experience as a user has been very positive.

The best thing that I like about Hootsuite is analytics. The analytics provided by Hootsuite is very detailed and helpful.

I don't like when  you are switching back and forth from planner to content you loose your spot in the planner and have to search for the day you were on.

I appreciate Hootsuite's commitment to supporting nonprofits in offering discounts that make it affordable for us to use with our team.

Great social media management platform. I love how it integrates with all the social media platforms like Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

Amazing tool must go for it even if you use free version you will be amazed by the services they offers you in free trial plan.

My overall experience with Hootsuite has been wonderful. I like managing my different social media networks with ease.

I love the ability to see all of your social media content and accounts in one glance. Saves time and helps you be more productive.

They had great pricing for nonprofit use, it is intuitive, and it has good customer support.

Hootsuite is fantastic for scheduling most social  media. I find the dashboard easy to use and the analytics extremely valuable.

Hootsuite is fantastic, and I love the ease of use along with many functions and customizations.

I like the easy access to various features that proliferate my social media growth. The easy scheduling feature and monitoring is great too.

I called and mentioned that we were having problems cancelling from the back office. They told us to try again in a few hours we did still nothing.

Very happy with Hootsuite and appreciate the automation we can enjoy because of their platform.

The ability to schedule multiple posts for multiple social media platforms was great. Perfect if you manage multiple Social Medias for the same organization.

US Dollar

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels.


Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools.


Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.



LongDescription

Engagement Tracking

AB Testing

Sales Analytics

Customer Surveys

Multi-Channel Marketing

Social Marketing

Email Monitoring

Multi-Channel Management

Lead Capture

Multi-Channel Campaigns

Drip Campaigns

Marketing Calendar

Campaign Tracking

Lead Distribution

Projections

Multi-Campaign

Pipeline Management

Customer Database

Customizable Fields

Collaboration Tools

Campaign Scheduling

Social Performance Management

Template Management

ROI Tracking

Email Campaign Management

Campaign Planning

Subscriber Management

Contact Management

Content Management

Lead Management

Conversion Rate Optimization

Email Marketing

Mobile Access

List Management

Multi-Channel Data Collection

Performance Metrics

Channel Management

Multi-Channel Communication

Marketing Automation

Landing Pages/Web Forms

Lead Segmentation

Customizable CTAs

Workflow Management

Source Tracking

Requirements-Based Testing

Dynamic Content

Event Triggered Actions

CAN SPAM Compliance

Reporting & Statistics

Move & Copy

Segmentation

Website Visitor Tracking

WYSIWYG Editor

Image Library

Conversion Tracking

Lead Nurturing

Response Management

Interaction Tracking

Mobile Optimized Emails

Spam Blocker

Asset Lifecycle Management

Reporting/Analytics

Contact Database

Monitoring

Campaign Analytics

Lead Qualification

Post Scheduling

Customizable Forms

Parameterized Testing

Client Management

Social Promotion

Auto-Responders

Third-Party Integrations

Live Chat

Campaign Management

Search Marketing

Document Management

Prospecting Tools

Multivariate Testing

Web browser (OS agnostic)

Contact Adobe directly for pricing information.

Email/Help Desk

FAQs/Forum

Knowledge Base

24/7 (Live Rep)

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

In Person

Live Online

Webinars

Documentation

Videos

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.

Hootsuite is a cloud-based social media management solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube. 

You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. 

As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite. 

<li> Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. 

<li> Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance. 

<li> Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times. 

<li> Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.  

<li> Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization. 

<li> Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.

<li> Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance. 

<li> Level up your skills with industry leading certifications, training, and strategic coaching with our experts.

<li> Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app. 

<li> Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem. 


Commenting/Notes

Tag Management

Real-Time Analytics

A/B Testing

Pre-Approved Content Library

Website Analytics

Surveys & Feedback

User Management

Text Analysis

Mobile Alerts

Lead Engagement

Influencer Tracking

Email Alerts

Customizable Reports

Access Controls/Permissions

Activity Tracking

Customer Segmentation

Activity/News Feed

Brand Tracking

Progress Tracking

Real-Time Monitoring

Multi-Account Management

Real Time Editing

Sentiment Analysis

Single Sign On

Calendar/Reminder System

Competitive Analysis

Project Management

Task Planning

Approval Process Control

Categorization/Grouping

Communication Management

Publish Scheduling

Digital Asset Management

Configurable Alerts

Audience Targeting

Calendar Management

Automated Publishing

Content Library

Assignment Management

Social Listening

Data Import/Export

Customer Support

Employee Engagement

Customer Experience Management

User Profiles

Social Media Monitoring

Dashboard Creation

Free - 1 user / 2 social accounts
Professional @ $49/month - 1 user / 10 social accounts
Team @ $129/month - 3 users / 20 social accounts
Business - starting @ $739/month - 5 users / 35 social accounts
Enterprise - contact for pricing, unlimited users / 50+ social accounts

Adobe Campaign vs Hootsuite

User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

Support and Training

Popular Comparisons