---
title: "AppFollow Software Reviews, Demo & Pricing - 2026"
description: "Review of AppFollow Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/marketing/appfollow-profile/"
page_type: "product"
language: "en"
---

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AppFollow

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Overview

[Reviews](https://www.softwareadvice.com/marketing/appfollow-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/appfollow-profile/alternatives/)

# AppFollow Review

From $29/month Free version Free trial 1 plan

Wondering if AppFollow is right for your organization?

Our Customer Success Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    

## Overview

AppFollow

4.6

[(13)](https://www.softwareadvice.com/marketing/appfollow-profile/reviews/)

Pricing

Starting at $29.00 per user per month

### About AppFollow

AppFollow is a cloud-based App Store Optimization (ASO) solution that helps businesses in the gaming, telecommunications, eCommerce, transport, financial services, and healthcare industries. The platform provides tools for workflow automation, review management, performance monitoring, competitor analysis and more.

Businesses can utilize the platform to track customer sentiments, analyze trends, organize customer insights, translate keywords, and categorize reviews using tags through a single dashboard. AppFollow enables users to build custom integrations, track app revenue, gain insight into competitor strategies, analyze ratings, reviews or visibility dynamics, and receive reports as well as notifications via email or Slack. Additionally, it provides an AI-enabled review management module that helps administrators process reviews and customize replies facilitating customer satisfaction.

AppFollow offers an application programming interface (API) and integrates with several third-party platforms including Zendesk, Slack, Zapier, Trello, WebHook, Freshdesk, Salesforce, Tableau, Discord, Helpshift, and more. Pricing is based on monthly and annual subscriptions and support is ext...

ended via email.

Wondering if AppFollow is right for your organization?

Our Customer Success Software selection experts can help you in 15 minutes or less.

## AppFollow User Interface

## Popular AppFollow Alternatives

Main Product

AppFollow

4.6

[(13)](https://www.softwareadvice.com/marketing/appfollow-profile/reviews/)

Ratings Breakdown

-   4.62Ease of use
-   4.38Value for money
-   5.0Customer support
-   4.31Functionality

Pricing

Starting at $29.00 per month

Get Price

Alternative Product

[Brevo Marketing Platform](https://www.softwareadvice.com/scheduling/brevo-profile/)

4.6

[(3516)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/)

Ratings Breakdown

-   4.56Ease of use
-   4.49Value for money
-   4.53Customer support
-   4.49Functionality

Pricing

Starting at $9.00 per month

Get Price

Alternative Product

[ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)

4.6

[(2568)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)

Ratings Breakdown

-   4.24Ease of use
-   4.34Value for money
-   4.40Customer support
-   4.46Functionality

Pricing

Starting at $15.00 per month

Get Price

Alternative Product

[Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/)

4.7

[(168)](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/)

Ratings Breakdown

-   4.53Ease of use
-   4.42Value for money
-   4.51Customer support
-   4.58Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Zoho Campaigns](https://www.softwareadvice.com/marketing/zoho-campaigns-profile/)

4.3

[(317)](https://www.softwareadvice.com/marketing/zoho-campaigns-profile/reviews/)

Ratings Breakdown

-   4.17Ease of use
-   4.41Value for money
-   4.26Customer support
-   4.21Functionality

Pricing

Starting at €4.00 per month

Get Price

Alternative Product

[Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/)

4.3

[(2947)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/)

Ratings Breakdown

-   4.33Ease of use
-   4.11Value for money
-   4.23Customer support
-   4.20Functionality

Pricing

Starting at $12.00 per month

Get Price

## AppFollow Pricing and Plans

Starting price: $29.00 per month

Free Trial

Free Version

Basic

$29.00

per user, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## AppFollow Features

-   Popular features found in Customer Success
    
    Customer Engagement
    
    Onboarding
    
    Reporting/Analytics
    
    Usage Tracking/Analytics
    
-   More features of AppFollow
    
    Alerts/Escalation
    
    API
    
    ASO Reporting
    
    Benchmarking
    
    Channel Management
    
    Communication Management
    
    Competitor Monitoring
    
    Complaint Monitoring
    
    Conversion Tracking
    
    Customizable Reports
    
    Dashboard
    
    Data Import/Export
    
    Engagement Tracking
    
    Feedback Management
    
    Keyword Rank Tracking
    
    Keyword Research Tools
    
    Monitoring
    
    Multi-Channel Attribution
    
    Negative Feedback Management
    
    Ratings/Reviews
    
    Real-Time Data
    
    Revenue Tracking
    
    Review Monitoring
    
    Review Notification
    
    Reviews Management
    
    Search/Filter
    
    Sentiment Analysis
    
    Single Sign On
    
    SMS Messaging
    
    Social Sharing
    
    Survey/Poll Management
    
    Third-Party Integrations
    
    Workflow Automation
    

## AppFollow Integrations

Front

Integration rated undefined from -1 review

Kayako

Integration rated undefined from -1 review

Salesforce Sales Cloud

Integration rated undefined from -1 review

Workplace from Meta

Integration rated undefined from -1 review

Help Scout

Integration rated undefined from -1 review

Scout APM

Integration rated undefined from -1 review

See all 16 integrations

## AppFollow User Reviews

## AppFollow customer ratings

- Overall rating: 4.6/5
- Total reviews: 13

### Rating distribution

- 5 stars: 9 reviews (69%)
- 4 stars: 3 reviews (23%)
- 3 stars: 1 reviews (8%)
- 2 stars: 0 reviews (0%)
- 1 star: 0 reviews (0%)

### Secondary ratings

- Ease of use: 4.6/5
- Value for money: 4.4/5
- Customer support: 5/5
- Functionality: 4.3/5

---

### One of the friends of the mobile growth teams

- Overall rating: 3/5
- Reviewer: Ali Y.
- Verified reviewer: Yes
- Industry: Education Management
- Company size: 51-200 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: September 2021
- Review source details: This review was submitted organically. No incentive was offered

We communicate with users faster with the appfollow reviews feature. We create ready-made messages and send them instantly. We develop features using their insights. Appfollow reviews feature is really cool.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 3/5

#### Pros

Mobile growth teams know they need to use multiple app intelligence tools. Best tool to use for appfollow review management. It still has areas to improve on for core ASO features. I would like to see it with a more user friendly design.

#### Cons

The UI is really tricky. Connecting your app from google play for analytics is not easy.

#### Reasons for choosing AppFollow

Review management was a priority for us. Makes this the best Appfollow.

---

### Good App Store tool

- Overall rating: 5/5
- Reviewer: Charlie P.
- Verified reviewer: Yes
- Industry: Financial Services
- Company size: 2-10 employees
- Product usage: Used monthly for less than 12 months
- Reviewed: November 2024
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 3/5
- Functionality: 4/5

#### Pros

Really great way to track our App Store listing progress, reply to user reviews and track the performance of keywords and user searches.

#### Cons

It was difficult to connect our Android app, and some of the filtering mechanisms aren't obvious how to use.

---

### Awesome free tool... Wouldn't pay for it though

- Overall rating: 4/5
- Reviewer: Sam L.
- Verified reviewer: Yes
- Industry: Leisure, Travel & Tourism
- Company size: 11-50 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: May 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

AppFollow is used by our mobile app company evaluating our app store metadata and keyword positions in both the Android and iOS app stores. We also have AppFollow integrated with Slack therefore we are able to get real-time app reviews on our product. Currently, only our marketing department uses AppFollow ASO research and tests. AppFollow for us addresses our all our app store needs from benchmarking against competitors to viewing our rankings in international markets, and integrating with other business apps and sending email detailed reports.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

We don't check AppFollow every day. With that said, it's important for us to get daily and weekly reports from AppFollow about our ASO performance. You can easily check which reports you would like, how often, and where to in a matter of seconds. Another key feature to AppFollow is their integrations. Being able to integrate AppFollow with Slack has been extremely helpful. With this integration, we are able to see reviews in real-time and respond to them right from Slack. One of AppFollow's core features is their keyword rankings. With both our Android and iOS app I'm able to view the keyword and position of our app for that keyword. I'm also able to toggle the dates and see the history positioning. Not only is this available for US app stores but global app stores. This is extremely helpful when A/B testing.

#### Cons

I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build. Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.

#### Reasons for choosing AppFollow

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

#### Vendor response

Hi Sam, thanks for your feedback, happy to be helpful to your marketing team. 1. We do have alerts when your (or any) app is featured in the App Store. It is sent to your Slack or email one day before it happens. 2. All the plans are customisable, so you can request any number of keywords you'd like to track. If you could drop a message to our support team, they would be happy to show you options. Regards, Olga

Replied May 2019

---

### AppFollow best service to work with ASO

- Overall rating: 5/5
- Reviewer: Anastasia D.
- Verified reviewer: Yes
- Industry: Public Relations and Communications
- Company size: 51-200 employees
- Product usage: Used daily for free trial
- Reviewed: September 2023
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Hey there, as a mobile app developer, it's super important to stay connected with your users to keep your app growing and improving. That's where AppFollow comes in - it's been a total game-changer for me when it comes to keeping an eye on and responding to app reviews.AppFollow comes with cool ASO (App Store Optimization) tools, which help me work with keywords and check out what my competitors are up to. These tools have seriously boosted my apps' performance and made them stand out in the crowded app world.AppFollow makes it really easy to keep track of what people are saying about your app. The app's interface is super user-friendly, and it's made checking out customer feedback a breeze. It's like getting a sneak peek into what users really think about my apps.All in all, AppFollow has become my go-to tool for managing reviews and fine-tuning my apps to make them even better. If you're a fellow app developer, I totally recommend giving it a shot - it's been a game-changer for me!

#### Cons

A little demo version, but otherwise stable work

---

### Highly recommend to track all your apps in one place

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Outsourcing/ Offshoring
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: June 2021
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Overall this is really helpful for my business and nothing to regret about this purchase monthly

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I love how easy you can find all the information in this platform. Its good for beginners as also for experts.

#### Cons

Its expensive and not all the developers can afford to pay it monthly

---

### We boosted reply rate from 60% to 90% and saved many hours of work per month with auto-tags in App

- Overall rating: 5/5
- Reviewer: Jason A.
- Verified reviewer: Yes
- Industry: Telecommunications
- Company size: 5001-10000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: June 2021
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

AppFollow is an excellent tool that can be used to complement your existing CX or NPS program. For teams who are operating in an Agile way, AppFollow allows us to deliver feedback to the squads, developers, and product designers who need it the most and can act upon the feedback

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Consolidated view of reviews across all stores Ability to reply to reviews in real time Ability to create custom auto tags to track trends and issues in real-time Easy and attractive dashboards and reporting

#### Cons

Integrating to the app stores can be a slight pain, but probably this is to be expected and app follow makes it as easy as possible and provide good support.

---

### Saves my time and nerves

- Overall rating: 5/5
- Reviewer: Catherine N.
- Verified reviewer: Yes
- Industry: Music
- Company size: 51-200 employees
- Product usage: Used daily for less than 2 years
- Reviewed: February 2019
- Review source details: This review was submitted organically. No incentive was offered

I use AppFollow everyday, as well as my team. Both tech and support teams are satisfied, and it's quite easy to share apps' data between them to see the whole picture. I look forward to seeing what new features they will add.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

As a product manager, I strive to increase my apps' visibility across app stores. AppFollow gives me all apps' data and reports right on my email, and that's is such a time saver, when you have 4 apps. Last year we got to use Zendesk Reply to Reviews app for our support team, so that we can cover more user feedback from the stores. And I can see how our apps' rating grows.

#### Cons

I wish there would be more features for Zendesk app. They've recently added auto-tags, so I really hope we will now cover even more user reviews.

#### Vendor response

Thank you, Catherine, for your review!

Replied May 2019

---

### Perfect integration for Customer Support Team

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Consumer Electronics
- Company size: 51-200 employees
- Product usage: Used weekly for free trial
- Reviewed: April 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

We are tracking downloads and reviews of our app, by platform, which is a bonus, because the initial goal was just to be able to respond to customer reviews through FreshDesk, our customer support software.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Functionality: 5/5

#### Pros

Very easy to integrate. The only affordable app that works with FreshDesk to track and allow us to respond to customer reviews, which we were previously doing through other logins and did not have side-by-side metrics for the iOS and Andriod users. This is great to compare the two platforms and keep everything in one place.

#### Cons

No dislikes so far. I'm very happy with the interface, simplicity, and detail of the information.

#### Vendor response

Thank you for the review! Let us know if you need any help with Freshdesk integration. Regards, Olga

Replied May 2019

---

### Good Service For Convenience But Not Necessary

- Overall rating: 4/5
- Reviewer: Evan L.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 51-200 employees
- Product usage: Used monthly for less than 12 months
- Reviewed: August 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Functionality: 3/5

#### Pros

It's got a great UI/UX that's very easy to use. On top of that, it makes it convenient to see all your data in one place in easy reports.

#### Cons

Its service is something your app should already be doing by itself with more robust software such as Appsee, Mixpanel, Appsflyer, or Branch and all the ASO work can be done by yourself with a little bit of knowledge.

---

### For small and large companies

- Overall rating: 4/5
- Reviewer: Luigi F.
- Verified reviewer: Yes
- Industry: Transportation/ Trucking/ Railroad
- Company size: 501-1000 employees
- Product usage: Used monthly for less than 2 years
- Reviewed: June 2021
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

I liked the features to connect to different CRMs

#### Cons

Samsung and Huawei Stores are not available

---

Showing 1 - 10 of 13 Reviews

[See All Reviews](https://www.softwareadvice.com/marketing/appfollow-profile/reviews/)

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