Quite innovative use of AI in the online news media data. Read their blog to understand how they are solving these complex problems for PR or comms industies. Specifically, the audience persona for coverage links and media sites, and potential reach based on actual readers behaviour online is quite interesting. This is very helpful for a mid-size agency like ours and will recommend it to in-house comms teams as well.

Being an early adopter of new tech, so far, I haven't found anything negative about the product.