About ChannelMix

ChannelMix is an end-to-end marketing analytics platform that powers a suite of reporting solutions that have been designed by Alight Analytics to give marketers complete control and visibility over marketing spend, pacing, goals, ROI and more.

ChannelMix empowers users to perform basic to sophisticated analysis of their marketing data - from automated channel-level reporting to more advanced attribution and forecasting - in whatever BI or visualization tool they choose.

The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.

Supported Operating System(s):

Web browser (OS agnostic)

1 Reviews of ChannelMix

Overall rating

4.00 / 5 stars

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July 2019

Zack from Shaw + Scott

Verified Reviewer

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra



Value for money


Customer support




July 2019

ChannelMix is a great tool for bringing together data from your company's various marketing channels

Overall, I am pretty happy with ChannelMix as a way to bring my clients' marketing spend and performance from different ad platforms together in one place.


I like that ChannelMix allows me and to bring together data from my clients' various marketing channels into one cohesive database. I use ChannelMix with Tableau and it's extremely helpful. The online written support is fairly comprehensive. ChannelMix also has a responsive support team, which is great.


The user interface could be more intuitive, and it's downright difficult to find certain options within the site. Sometimes, support tickets take longer than they should to get resolved.