Charm

RATING:

5.0

(5)
Overview

About Charm

Agencies and eCommerce service providers looking for direct-to-consumer (DTC) brands have a huge market to tap into that is rich with opportunity. However, with limited time and resources, companies need to find a way to narrow their target audience to a manageable number of prospects that are most likely to convert and contribute significantly to their growth and revenue. Once agencies clearly define their ideal prospects based on category, size, revenue, growth rate, and other factors, they need to find a way of identifying which brands best meet their criteria. That’s where Charm.io comes into play. Charm provides rich insights into DTC brands, including their success and growth rates, advertising activities, and social media presence. Agencies can apply their crit...

Charm Pricing

Charm.io offers month-to-month plans and tiered enterprise plans that includes access to CRM integrations for lead scoring and tracking. Customers can also save 20% on monthly plans through annual payment options.

Starting price: 

$499.00 per month

Free trial: 

Available

Free version: 

Available

Quickly identify DTC brands that have found strong product market fit

Charm Reviews

Overall Rating

5.0

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

5

Functionality

5

Most Helpful Reviews for Charm

5 Reviews

Seth

Banking, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2022

Best tool for identifying DTC brands

PROS

Easy to use. I create dynamic lists filtering for brands in my target demographic and hand them off to my marketing and sales team. Helped to reduce our CAC significantly from traditional paid marketing campaigns.

CONS

Not much. The prospector could have some more functionality, but overall better than the rest.

Dave

Retail, 501-1,000 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2022

Charm is Great

Fantastic overall experience

PROS

Imagine Built With on Steroids... that is Charm.Fantastic Look-a-like tools, captures more signal noise than any other lead gen tool to find your real ecommerce ICP leads

CONS

I wish they had more personas and contact info per company to make it an all-in-one software.

John

Marketing and Advertising, 11-50 employees

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2023

Excellent for DTC ecommerce prospecting

Great support / troubleshooting but the interface is easy to use.

PROS

Data Volume and Veracity - there are clear definitions stated for every attribute collected, and plenty of it. To date, the data has provided the most accurate revenue revenue estimates per merchant of any data source tested.

CONS

The contact data could be better sorted - it captures all contact data across many roles and so when batch loading into your CRM - it's a bit tricky to only pull / upload the contacts / title that you want without having to do a lot of manual data transformation (in Excel).

Reason for choosing Charm

Revenue estimation data, breadth and veracity of brand attributes, unique metrics created such as growth scores etc.

Mallory

Consumer Services, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2022

Useful for lead generation!

PROS

Being able to source new leads at large scale

CONS

More in depth searches for brands ex: sustainable or eco driven brands

Guilherme

Logistics and Supply Chain, 11-50 employees

Used monthly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2022

Charm.io: A powerful tool for lead management

PROS

Overall, I would highly recommend Charm.io to anyone in need of a powerful lead management tool. Its data import/export capabilities are top-notch and the lead qualification and lead generation features are incredibly useful. It has made my job much easier and has helped Flieber improve its overall conversion rate.

CONS

Hard to tell. I'm overall satisfied with the tool.

5 Reviews