CleverTap software


13 reviews(4.5/5)
13 reviews(4.5/5)

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies at scale. The platform provides features such as flows, pivots, A/B testing, user segmentation, funnels, cross-channel marketing tools and more.

Marketers can create customized, targeted marketing campaigns that include push notifications, triggered messages and scheduled offers. Customer insights help decide which message works with what segment of users. Users can correlate and visualize data across multiple sources on one single dashboard.

CleverTap includes visitor user profiles that are complete with demographic data, user activity, event interactions, responses and usage history. Marketers can compare user behavior and analyze how users move through the sales funnel. App uninstalls can also be analyzed to personalize win-back campaigns. CleverTap can send messages through multiple channels of engagement including push, in-app, SMS and email.

Supported Operating System(s):
Web browser (OS agnostic)

13 Reviews of CleverTap

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  • Saurabh from Tourgether Limited

    February 2018

    Excellent product to combine all your marketing efforts

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The CleverTap integration is simple and their documentation is thorough. Easy to use software which helps us schedule and run campaigns without running to the developer. The support team has been quick in resolving our queries within a matter of a few hours. With CleverTap, we have been able to send users the right content in the right context and have seen improvements across the entire marketing funnel.

    Cons

    Though they have an awesome in-app message builder, it would be great to have a few templates that we can directly use.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Nikhil from TI

    Number of employees: 10,000+ employees

    January 2018

    To successfully get the most effective and productive Business Intelligence Software for your work.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand, you should be equipped to make an informed buying decision that you won't regret.Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

    Pros

    Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

    Cons

    The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Keyur from SahiGST

    Number of employees: 11-50 employees

    October 2017

    Perfect for Analytics & Engagement

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively.
    They have a fantastic customer success team that has been very responsive to all our calls and emails.

    Cons

    The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Verified Reviewer

    September 2017

    Complete and accessible tracking & analytics solution. Fantastic customer support.

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    Overall the product is well designed, easy to understand and works well.
    The technical documentation is thorough.
    The pricing is reasonable. The initial free package is generous and allows to do much before paying the first time.
    Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.

    Cons

    Although apps can do much within the free package, some fairly basic features do require payment, such as being able to get the list of users who performed a specific action. Not having access to such features within the free package has made testing and reporting more difficult.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Shakti from Hotstar

    Number of employees: 201-500 employees

    September 2017

    Power Infra and Realtime Engagement

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I have been using CleverTap for over three years now.

    We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability.

    CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

    Cons

    Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Sudhama from Muzenly

    September 2017

    It's a great product, pretty easy to integrate and start tracking user behaviour.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It's quite easy to get up and running with and you can start tracking user events up front. It was easy to set up tracking uninstalls as well

    We also really like how you can create these campaigns to show in app custom popups without pushing any code.

    Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.

    Even though this is about the software, we have to add that they have a very helpful team. There's a wonderful person by the name of Sumitra, who gave us the support we needed.

    All in all, very useful !

    Cons

    Some dashboard sections could have been a bit better defined. For example, we'd like to have seen uninstalls easily and then quickly identify who uninstalled.

    Similarly, i wish you could have the ability to create a view of the most important metrics and the dashboard would default to those settings when you logged in.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Marla from Toymail

    Number of employees: 2-10 employees

    August 2017

    Simple, easy & actually useful analytics

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    So user friendly my kids could probably figure it out! We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle. Their team is amazing too. We often have big ideas and big asks, but they don't even balk, they listen and they react!

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Manish V. from BookMyShow

    Number of employees: 1,001-5,000 employees

    June 2017

    Real Time Magic

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    Gets the data real time. Ideal for marketers to use the tool because of it's incredibly simple UI. Easy to analyze data on the GO. Up to date with best web & mobile targeting inventories

    Cons

    Responsiveness to 3rd party API structures and calls. User profile speed of updation has been solved now

    Review Source: GetApp
  • Vivek from Kraftly

    Number of employees: 51-200 employees

    November 2017

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Ashish from 1mg

    Number of employees: 201-500 employees

    November 2017

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Viren from Aasaanjobs.com

    Number of employees: 51-200 employees

    October 2017

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Ilayda from ReserveOut

    Number of employees: 11-50 employees

    July 2017

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Review Source: GetApp
  • Sai Naveen Babu from TimesofMoney

    Number of employees: 201-500 employees

    June 2017

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Review Source: GetApp
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