Cordial

RATING:

4.7

(7)
Overview

About Cordial

Cordial is an advanced marketing platform that revolutionizes brand marketing strategies through full automation. Renowned and forward-thinking brands like Revolve, Eddie Bauer, and Adore Me rely on Cordial to effectively deliver high-conversion messages across various channels, including email, SMS, mobile app, social media, direct mail, and more. With Cordial, brands experience exceptional customer engagement and achieve unprecedented revenue growth, setting new records in their industry.

Cordial Pricing

Free trial: 

Not Available

Free version: 

Not Available

Monitor the performance of all your campaigns with real-time data visualization, breakdown of key performance indicators by channel, and audience trends over time.
Slide 1 of 5

Cordial Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Cordial

7 Reviews

User Profile

Drew

Verified reviewer

Sporting Goods, 501-1,000 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Cordial does it best

Super positive. As I've gotten more familiar with the tool it's enabled me to grow our email marketing program quickly and I've learned a lot along the way.

PROS

I think the customization of different email building components that Cordial allows you to have is my favorite feature. Our email campaigns wouldn't look as good as they do in other tools simply because they can't function like Cordial does. Overall it's helped ramped up our email program to be industry leading.

CONS

Just the learning curve really, but that comes with most new systems and tools. With all the different functionality that comes with Cordial, logging in for the first time and diving into the tool can be overwhelming but there are plenty of resources online and with their support and account management teams that are able to help solve problems quickly and effectively.

Reason for choosing Cordial

Functionality and capabilities first, and then familiarity.

Anthony

Leisure, Travel & Tourism, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Cordial is Top-Notch

Great experience so far, and excited to continue the relationship and grow together!

PROS

The interface is very user friendly. I'd never heard of Cordial prior to joining virgin voyages, but was able to easily learn the platform. But mostly I cannot say enough great things about [sensitive content hidden], and just the support we receive from them on a daily basis. Anything we need, we reach out in slack and get prompt responses every time and nearly always get a solution.

CONS

I think the only thing we find is sometimes Cordial may not easily integrate with some of our external partners.

Reasons for switching to Cordial

The switch occured before my arrival to the company, but the primary factor was cost.

Hayden

Apparel & Fashion, 501-1,000 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

3

EASE OF USE

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed August 2023

Easy to use and supportive team, would like more features out of the box

PROS

The ease of use of the sculpt template feature.

CONS

The lack of dynamic content / personalization features out of the box. We've had to request lots of these features which the team is looking into implemnting.

Jen

Retail, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2023

Great Technology and Support

Amazing! We love the product and our support team.

PROS

My team loves the ease of use and the support that we receive from the Cordial team to customize things to our specific needs.

CONS

Most of our limitations are actually internal data issues. The major thing we've wanted to see is more options for analytics around trends/link tracking, etc.

Daniel

Retail, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Fast and Flexible

Overall has been very positive experience, especially moving from an older legacy ESP

PROS

Platform runs fast and the team is very helpful with building solutions

CONS

Could use some quality of life items like a coupon manager or interface for recommendation management

Reason for choosing Cordial

Cordial was more flexible and suited for our needs - also much more affordable

Reasons for switching to Cordial

Product was sunset

Pinki

Retail, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2023

Great Service for Good Value

PROS

1. The smarty logic and other features available for use. 2. The ability to manage both, email and sms, through them.3. The full service team is great! (client services and production)

CONS

1. Would like to see an out of the box connection with GA42. Would like to see more consistent and formal reporting on usage and performance

Anna

Retail, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2023

Great to Work With

PROS

I like the dashboard, reliability, and the team the most.

CONS

The integration could have gone a little smoother

7 Reviews