About Critical Mention

Critical Mention is a cloud-based media monitoring platform that offers solutions to find and share TV and radio content, associated metadata and historical archives.

Critical Mention’s key features include broadcast monitoring, online news tracking and social media monitoring. It provides analysis to create reports through custom templates, graphs and charts and visualize coverage on density maps and word clouds. Critical Mention offers solutions for global TV and radio sources, Nielsen markets, cable networks, online newspapers, magazines, trade publications, forums and blog pages. It enables users to share and refine an editing tool.

Critical Mention integrates with media monitoring platforms for managing TV stations for various languages. It...


Read More

Supported Operating System(s):

Web browser (OS agnostic)

5 Reviews of Critical Mention

Average User Ratings

Overall

4.60 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(3)

3

4 stars

(2)

2

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Filter reviews by:

Sort by: Most Helpful | Most Recent

Showing 1 - 5 of 5 results

Do you use this product?Write a review

October 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Functionality

5.0

October 2019

Best software I've used for clips

Highly recommend – it's much easier than any other similar software I've used.

Pros

The UI/UX is definitely what sets Critical Mention apart. It's very easy to use, setup custom searches and alerts, and trim clips.

Cons

We've had a few issues with specific networks in the past, but that's broader issue with networks and not specifically with Critical Mention.

July 2019

Stacy from Hollywood Branded

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2019

Critical Mention Helps Makes Our Press Even More Newsworthy

Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

Pros

Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

Cons

The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

July 2018

Sarah from Indiana Restaurant & Lodging Association

Company Size: 2-10 employees

Industry: Hospitality

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2018

Pull all of my media coverage in minutes!

I am able to show my partners how much value we've gotten out of our trade media.

Pros

This software pull all of my media coverage in minutes. It shows the value of my coverage, reach/audience and links to all of the clips. It even pulls video clips from live TV.

Cons

It cannot track some radio due to closed captioning. I also wish it could pull social media coverage as well so that i could pull everything in one report instead of using two different softwares.

April 2018

Sarah from The First Tee

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

April 2018

Easy to search

Pros

It was very easy to figure out how to use the software and search for related topic for our organization.

Cons

I felt that all the searches did not come up when the word was searched. I would have to use different words for one topic.

April 2018

Marie from Self

Time Used: Free Trial

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Reporting is quick

Pros

Reporting is quick and easy. This is something that I've needed for a while with my social media management position. I also am able to gather useful data to better target my audience. The implementation process was also pretty quick and easy.

Cons

It is a bit time consuming and cumbersome to use. There is still a lot of updating that would benefit this software as it evolves.