Event metrics
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About Leanplum
Leanplum is a mobile marketing platform, which is available to enhance customer engagement. It helps businesses to understand customer needs as well as runs campaigns to build continuous experiences across all brand touchpoints for new and existing customers. The platform assists in keeping a check on campaign performance and growth delivery.
Leanplum’s features include a visual segment builder, frequency caps, multi-channel branching, customer journey analytics, delivery time intelligence and drag and drop email editor. These features help to drive engagements and responses towards customers irrespective of their locations.
Leanplum’s functions include campaign composer, push notifications, email marketing, app user experience (UX), mobile A/B testing and mobile analytics. The App's UX helps to deliver and integrate mobile experiences including messaging campaigns, in-app contents and app features. In addition, it provides features such as mobile engagement, mobile growth, mobile retention, mobile marketing automation and mobile personalization.
2 Reviews of Leanplum
Overall rating
5.00 / 5 stars
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Showing 1-2 of 2 reviews
March 2018
Anonymous
Verified Reviewer
Company Size: 201-500 employees
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
March 2018
Great software for mobile push notifications
Pros
Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.
Cons
The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns.
Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.
August 2018
Anonymous
Verified Reviewer
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2018
Keeps Campaigns Sane
Solid delivery and execution of our platform's messaging.
Pros
I like how Leanplum makes it easy to group messages in a campaign into a folder or a series of messages. It's also very easy to see the engagement level of a group/campaign as well as engagements on a single message.
I also like the file management system - it seems simple but it is nice to have files stored in-app ready to be dropped into a campaign or message.
Cons
Searching for messages by content be a little tricky if you have a lot of them. Otherwise though I have nothing negative to say about Leanplum!