--- title: "Leanplum Software Reviews, Demo & Pricing - 2026" description: "Review of Leanplum Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/leanplum-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Marketing Automation Software](https://www.softwareadvice.com/marketing/automation-comparison/) / Leanplum Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Leanplum Review Wondering if Leanplum is right for your organization? Our Marketing Automation Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview Leanplum 4.1 [(9)](https://www.softwareadvice.com/marketing/leanplum-profile/#reviews) Pricing Pricing available upon request ### About Leanplum Leanplum is a mobile marketing platform, which is available to enhance customer engagement. It helps businesses to understand customer needs as well as runs campaigns to build continuous experiences across all brand touchpoints for new and existing customers. The platform assists in keeping a check on campaign performance and growth delivery. Leanplum’s features include a visual segment builder, frequency caps, multi-channel branching, customer journey analytics, delivery time intelligence and drag and drop email editor. These features help to drive engagements and responses towards customers irrespective of their locations. Leanplum’s functions include campaign composer, push notifications, email marketing, app user experience (UX), mobile A/B testing and mobile analytics. The App's UX helps to deliver and integrate mobile experiences including messaging campaigns, in-app contents and app features. In addition, it provides features such as mobile engagement, mobile growth, mobile retention, mobile marketing automation and mobile personalization. Wondering if Leanplum is right for your organization? Our Marketing Automation Software selection experts can help you in 15 minutes or less. ## Leanplum User Interface ## Popular Leanplum Alternatives Main Product Leanplum 4.1 [(9)](https://www.softwareadvice.com/marketing/leanplum-profile/#reviews) Ratings Breakdown - 3.56Ease of use - 3.86Value for money - 4.57Customer support - 4.44Functionality Pricing Available upon request Get Price Alternative Product [Madgicx](https://www.softwareadvice.com/marketing/madgicx-profile/) 4.3 [(58)](https://www.softwareadvice.com/marketing/madgicx-profile/reviews/) Ratings Breakdown - 4.03Ease of use - 4.24Value for money - 4.32Customer support - 4.38Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(531)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.83Value for money - 3.93Customer support - 4.27Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Surefire Local](https://www.softwareadvice.com/marketing/surefire-local-profile/) 1.9 [(27)](https://www.softwareadvice.com/marketing/surefire-local-profile/reviews/) Ratings Breakdown - 2.15Ease of use - 1.73Value for money - 1.93Customer support - 2.11Functionality Pricing Starting at $499.00 per month Get Price Alternative Product [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6099)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.49Ease of use - 4.28Value for money - 4.43Customer support - 4.46Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) 4.4 [(3038)](https://www.softwareadvice.com/project-management/wrike-profile/reviews/) Ratings Breakdown - 4.18Ease of use - 4.20Value for money - 4.33Customer support - 4.31Functionality Pricing Starting at $10.00 per month Get Price ## Leanplum Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Leanplum Features - Popular features found in Marketing Automation A/B Testing Campaign Analytics Drip Campaigns Landing Pages/Web Forms Lead Management Multi-Channel Marketing Multivariate Testing ROI Tracking Sales Analytics Segmentation Social Marketing - More features of Leanplum App Notifications Campaign Management Campaign Segmentation Contextual Targeting Email Marketing Funnel Analysis Geotargeting Location-Based Marketing Marketing Automation Mobile Alerts Notification Scheduling Personalization Push Notifications Real-Time Data Reporting/Analytics SMS Notifications Uninstall Tracking Web Notifications ## Leanplum User Reviews ## Leanplum customer ratings - Overall rating: 4.1/5 - Total reviews: 9 ### Rating distribution - 5 stars: 4 reviews (44%) - 4 stars: 2 reviews (22%) - 3 stars: 3 reviews (33%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 3.6/5 - Value for money: 3.9/5 - Customer support: 4.6/5 - Functionality: 4.4/5 --- Have you used Leanplum and would like to share your experience with others? ### Great software for mobile push notifications - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options. #### Cons The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time. --- ### A great option for Channel Marketing - Overall rating: 5/5 - Reviewer: Aoife J. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts. #### Cons As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months. --- ### Leanplum is powerful but definitely not a market leading in mobile marketing automation - Overall rating: 3/5 - Reviewer: Lucien H. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2024 - Review source details: This review was submitted organically. No incentive was offered Leanplum helps us level up as a business but ultimately wasn't built in a way that could satisfy us long term. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros We initially chose Leanplum because of the breadth of channels Leanplum was able to push marketing automation through. They have a significant feature set which led us to chose Leanplum as a provider over others that were more restricted in their feature set. A/B testing in Leanplum was particularly good and that also was a big influence in our decision given the amount of testing we needed to do at that stage. #### Cons Leanplum UI/UX was not user friendly and it was regularly an issue as an early stage company without a dedicated resource to power the tool. In reality, with Leanplum, you must have a sophisticated marketing team that has the maturity with dedicated resources to ensure you get the most from the platform. Otherwise, it is difficult to extract that value which makes it harder to justify the significant investment. --- ### Great tool to understand how people use your product! - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros Leanplum is an innovative way to better track and understand how end consumers use your product, especially if it is a software. I use Leanplum to do A/B testing in our mobile app and it is really helpful because through this tool, we would know how to measure the traffic of the end consumer in our application, and that way, we understand what people like and don't like about our product. Leanplum can be used in different app's environment and that's a great way to start liking it! #### Cons None! I think this software is good as-is. --- ### Leanplum gets the job done - Overall rating: 5/5 - Reviewer: Bree S. - Verified reviewer: Yes - Industry: Computer Networking - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Leanplum is a great feature that allows all messages to be stored and/or sent out to our user. #### Cons Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time. --- ### Great Product but not worth the cost and growing pains - Overall rating: 3/5 - Reviewer: Stephen K. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Customer support is pretty responsive and again the features are it's saving grace. But it's a pretty new product so you run into bugs and little issues here and there. Not worth the price tag. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very robust feature set in terms of messaging. The drip campaigns, triggers, and a/b testing work phenomenally. #### Cons Very poor UX/UI. It's not easy to learn/it's a more technical marketing product. NOT to be used as a primary analytics source. #### Reasons for switching to Leanplum Intercom isn't a CRM and we needed something with better tailored messaging at scale. --- ### Useful tool with some engineering headaches. - Overall rating: 3/5 - Reviewer: Samuel C. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros The campaign builder is friendly without too much engineering support. The visual flow builder is useful for multi-day/multi-platform construction. It was nice to not have to build custom automation. The events and custom attributes work well. #### Cons We had to build custom python integrations to get all the functionality we needed. Testing certain features can be cumbersome. Searching for users is often difficult. The Engineering support team at Leanplum was rather lackluster. --- ### Excellent outil - Overall rating: 4/5 - Reviewer: Rached B. - Verified reviewer: Yes - Industry: Design - Company size: 10000+ employees - Product usage: Used daily for less than 6 months - Reviewed: January 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros L'outil est puissant avec de nombreuses fonctionnalités intéressantes #### Cons La section de reporting sous certains aspects n'est pas utile pour nos aspects spécifiques de reporting. --- ### Keeps Campaigns Sane - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Solid delivery and execution of our platform's messaging. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like how Leanplum makes it easy to group messages in a campaign into a folder or a series of messages. It's also very easy to see the engagement level of a group/campaign as well as engagements on a single message. I also like the file management system - it seems simple but it is nice to have files stored in-app ready to be dropped into a campaign or message. #### Cons Searching for messages by content be a little tricky if you have a lot of them. Otherwise though I have nothing negative to say about Leanplum! --- Showing 1 - 9 of 9 Reviews ## Other Top Recommended Marketing Automation Software [Amanda AI](https://www.softwareadvice.com/marketing/amanda-ai-profile/) **0.0** (0) Recently recommended **11** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **10** times [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3038) Recently recommended **10** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6251) Recently recommended **4** times Stuck Between Options? Our experts can help you compare Leanplum with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice