Leanplum Software

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About Leanplum

Leanplum is a mobile marketing platform, which is available to enhance customer engagement. It helps businesses to understand customer needs as well as runs campaigns to build continuous experiences across all brand touchpoints for new and existing customers. The platform assists in keeping a check on campaign performance and growth delivery. Leanplum’s features include a visual segment builder, frequency caps, multi-channel branching, customer journey analytics, delivery time intelligence and drag and drop email editor. These features help to drive engagements and responses towards customers irrespective of their locations. Leanplum’s functions include campaign composer, push notifications, email marketing, app user experience (UX), mobile A/B testing and mob...
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Leanplum User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

3.5

Value for money

4

Customer support

4.5

Functionality

4.5

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Anonymous

Company size: 201-500 employees

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

March 2018

Great software for mobile push notifications

Pros

Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.

Cons

The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.

Aoife

Company size: 11-50 employees

Industry: Telecommunications

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2019

A great option for Channel Marketing

Pros

A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts.

Cons

As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months.

Stephen

Company size: 11-50 employees

Industry: Computer Software

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
1

Ease-of-use

out of 5
3

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2020

Great Product but not worth the cost and growing pains

Customer support is pretty responsive and again the features are it's saving grace. But it's a pretty new product so you run into bugs and little issues here and there. Not worth the price tag.

Pros

Very robust feature set in terms of messaging. The drip campaigns, triggers, and a/b testing work phenomenally.

Cons

Very poor UX/UI. It's not easy to learn/it's a more technical marketing product. NOT to be used as a primary analytics source.

Reasons for switching to Leanplum

Intercom isn't a CRM and we needed something with better tailored messaging at scale.

Bree

Company size: 11-50 employees

Industry: Computer Networking

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2019

Leanplum gets the job done

Pros

Leanplum is a great feature that allows all messages to be stored and/or sent out to our user.

Cons

Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time.

Anonymous

Company size: 11-50 employees

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

August 2018

Keeps Campaigns Sane

Solid delivery and execution of our platform's messaging.

Pros

I like how Leanplum makes it easy to group messages in a campaign into a folder or a series of messages. It's also very easy to see the engagement level of a group/campaign as well as engagements on a single message. I also like the file management system - it seems simple but it is nice to have files stored in-app ready to be dropped into a campaign or message.

Cons

Searching for messages by content be a little tricky if you have a lot of them. Otherwise though I have nothing negative to say about Leanplum!

Samuel

Company size: 11-50 employees

Industry: Computer Software

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
3

Value for money

out of 5
2

Customer support

out of 5
3

Functionality

out of 5

April 2020

Useful tool with some engineering headaches.

Pros

The campaign builder is friendly without too much engineering support. The visual flow builder is useful for multi-day/multi-platform construction. It was nice to not have to build custom automation. The events and custom attributes work well.

Cons

We had to build custom python integrations to get all the functionality we needed. Testing certain features can be cumbersome. Searching for users is often difficult. The Engineering support team at Leanplum was rather lackluster.

Showing 6 reviews