


Event metrics



Supported Operating System(s):
Web browser (OS agnostic)About Leanplum
Leanplum is a mobile marketing platform, which is available to enhance customer engagement. It helps businesses to understand customer needs as well as runs campaigns to build continuous experiences across all brand touchpoints for new and existing customers. The platform assists in keeping a check on campaign performance and growth delivery.
Leanplum’s features include a visual segment builder, frequency caps, multi-channel branching, customer journey analytics, delivery time intelligence and drag and drop email editor. These features help to drive engagements and responses towards customers irrespective of their locations.
Leanplum’s functions include campaign composer, push notifications, email marketing, app user experience (UX), mobil...
Event metrics
Supported Operating System(s):
Web browser (OS agnostic)Average User Ratings
Overall
Ease-of-use
3.5
Value for money
4.0
Customer support
4.5
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
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March 2018
Anonymous
Company Size: 201-500 employees
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
March 2018
Great software for mobile push notifications
Pros
Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.
Cons
The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.
November 2019
Aoife from Sandboxx
Company Size: 11-50 employees
Industry: Telecommunications
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
5.0
Functionality
5.0
November 2019
A great option for Channel Marketing
Pros
A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts.
Cons
As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months.
April 2020
Stephen from Sandboxx
Company Size: 11-50 employees
Industry: Computer Software
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
1.0
Value for money
3.0
Customer support
5.0
Functionality
5.0
April 2020
Great Product but not worth the cost and growing pains
Customer support is pretty responsive and again the features are it's saving grace. But it's a pretty new product so you run into bugs and little issues here and there. Not worth the price tag.
Pros
Very robust feature set in terms of messaging. The drip campaigns, triggers, and a/b testing work phenomenally.
Cons
Very poor UX/UI. It's not easy to learn/it's a more technical marketing product. NOT to be used as a primary analytics source.
Reasons for Switching to Leanplum
Intercom isn't a CRM and we needed something with better tailored messaging at scale.
November 2019
Bree from Sandboxx
Company Size: 11-50 employees
Industry: Computer Networking
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
November 2019
Leanplum gets the job done
Pros
Leanplum is a great feature that allows all messages to be stored and/or sent out to our user.
Cons
Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time.
August 2018
Anonymous
Company Size: 11-50 employees
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2018
Keeps Campaigns Sane
Solid delivery and execution of our platform's messaging.
Pros
I like how Leanplum makes it easy to group messages in a campaign into a folder or a series of messages. It's also very easy to see the engagement level of a group/campaign as well as engagements on a single message. I also like the file management system - it seems simple but it is nice to have files stored in-app ready to be dropped into a campaign or message.
Cons
Searching for messages by content be a little tricky if you have a lot of them. Otherwise though I have nothing negative to say about Leanplum!
April 2020
Samuel from Sandboxx
Company Size: 11-50 employees
Industry: Computer Software
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
3.0
Customer support
2.0
Functionality
3.0
April 2020
Useful tool with some engineering headaches.
Pros
The campaign builder is friendly without too much engineering support. The visual flow builder is useful for multi-day/multi-platform construction. It was nice to not have to build custom automation. The events and custom attributes work well.
Cons
We had to build custom python integrations to get all the functionality we needed. Testing certain features can be cumbersome. Searching for users is often difficult. The Engineering support team at Leanplum was rather lackluster.