Lifetime Analytics

Lifetime Analytics is an innovative application enabling telecom operator’s marketing, customer experience, and sales teams to personalize commercial and care actions in order to reduce customer churn and down selling, and streamline up/cross-selling. Lifetime Analytics comprises four modules allowing operators to: 1.Automatically detect customer clusters, described in natural language, based on an automated selection of churn/down-selling or up/cross-selling factors. The cluster discovery allows application users to identify root causes based on multiple factor combinations in marketing semantics, 2.Design and pilot personalized commercial and care outbound actions on specific micro-segments 3.Personalize in real-time inbound interactions 4.Track, report, and improve...