The Lumanu software helps optimize paid media efforts in a way that maximizes the ROI without requiring the advanced knowledge that users need when working directly in Facebook's Advertising platform.

Occasionally the platform's simplicity can be a negative, as there's sometimes a need for a bit more specificity with paid media needs. Additionally, the platform sometimes fails to populate content when searching (which may or may not be due to Facebook's own issues but that much is unclear).

It's been amazing. Everyone is so helpful on the customer service side of things and [SENSITIVE CONTENT HIDDEN] is a great resource for payments.

Having access to our favorite influencers' audience is a total game-changer when it comes to whitelisting their content as a paid promotion - for both us as a brand and for the influencer too. Because Lumanu was created with the creator in mind first and the brand second, it's such a fun tool for both sides of the content / ad creation -- and the influencers we work with have loved it too.

The payment part of the platform (which is brand new) is extraordinary, however, there are some features that we wish we had - like being able to pay agencies easily - but I believe this is in the works. Additionally, would love to be able to see the platform from a creator's side of things. Right now we can just see what brands see. But I would love to see what the influencer sees so I know how to explain certain features.

I used Lumanu for invoicing my clients. They have since removed the feature I was using, so I have switched to a different platform.

I disliked that they removed the feature I was using.

1. Ease of use for the clients, influencers, and media buyers 2. 1st party data of influencers has been invaluable for creating audiences and driving strong performance 3. Having a historical creative hub with the ability to download the influencer's content and adjust the asset based on the goal of the campaign

From a media buyers perspective, Lumanu is the BEST and EASIEST way to activate paid influencer efforts on Facebook and Instagram. The setup/onboarding process for the influencers incredibly simple, and the platform allows you to easily boost posts and/or download the influencer's creative assets reassemble for paid efforts. The number 1 greatest thing about Lumanu is having access to run media through the influencer's FB/IG pages and access to their first party data to target and create lookalikes off of. Since starting with Lumanu, we have recommended their services to several partners and each activation has been a success with influencers becoming a core marketing effort for each brand.

The only hiccup we run into sometimes is getting the influencer's pages to show up in the platform but anytime there are "glitches" or "issues" they are usually resolved in a timely manner.

Lumanu has made our influencer marketing offering scale more rapidly and with extreme ease. The time my team saves with ad permissioning has significantly reduced the friction we used to experience. We also now use Lumanu payments which too has helped reduce the pain our accounting team had on a monthly basis by removing the "vendor" setup process, the tax implications, etc. I shudder to think where we would be without Lumanu.

Nothing major - every time Facebook or Instagram does an API update things can sometimes be buggy but that is par for the course. The Lumanu team is really quick to address or update on their end.