About Mintent

Mintent’s Content Marketing Platform (CMP) enables marketing teams to manage all campaigns, content assets, team members and deadlines all in one place. Built for content marketers, the simple, yet sophisticated platform is also the only solution in the market with proprietary performance analytics allowing marketers to understand content engagement by channel, type, device and campaign both online and offline. Mintent is integrated with WordPress and Hootsuite and is used by private and public sector organizations including: The City of Arlington Texas, Allegion, NYU and Keysight Technologies.


Supported Operating System(s):

Web browser (OS agnostic)

7 Reviews of Mintent

Average User Ratings

Overall

4.00 / 5 stars

Ease-of-use

3.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(1)

1

4 stars

(5)

5

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 7 of 7 results

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June 2017

Lindsey from Alere, Inc.

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2017

I love using Mintent for our strategy and content calendar needs.

Pros

It is easy to use and offers great customization for our individual needs. I also love the features of the product that make it great for strategic planning.

Cons

Although Mintent has great integration with other products, it is hard for us to use it out of the box because of some of the design complexity of some of our page templates.

December 2018

Elle from Allegion

Company Size: 1,001-5,000 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

December 2018

Improved project collaboration

Overall, Mintent has improved collaboration and coordination. It also keeps track of upcoming deadlines which has helped manage projects more effectively.

Pros

Mintent makes it easy for our teams to collaborate in a single platform. Before we would have to share files back and forth through email or have separate conversations about revisions. Mintent allows everything to take place in the online platform. It's also easy to see the stage of a project, including if it's behind of schedule.

Cons

The functionality could be improved by integrating more effectively with other software.

May 2018

Paige from Allegion US

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

May 2018

A good marketing collaboration tool with built-in social media deployment options.

Pros

The software has a lot of capability to be a great project management tool, encompassing many different people and departments of marketing. From designers to salesman, the software is easy to use, easy to comment and easy to upload big files. The software also notifies users via email when tasks are in their corner, with adjustable due dates.

Cons

The interface has changed multiple times, and gets more complicated with each update. The comments, overview and attachments used to be included on one page, and now are all on separate tabs, making using the software longer and more time consuming. It can also be difficult to make edits when switching between tabs.

June 2017

Elle from Allegion

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Customer support

4.0

Functionality

3.0

June 2017

Overall, I think the system meets our business' needs.

It helps with project management. It also helps our organization to be able to track our projects by audience, business objective, etc.

Pros

I like that it holds team members accountable for their portions of projects. It is also helpful to see what our entire team is working on.

Cons

I think the social posting features can be improved. I have struggled with having to put in separate requests for different social sites, even though they are on the same topic. It would be nice if you could alter messaging and select which file you want for each platform within one project request. It make social and content planning more intensive that I would like.

June 2017

alyssa from keysight

Company Size: 5,001-10,000 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

June 2017

Mintent is a great tool for content management, however is missing a few basic element.

Pros

Mintent is very easy to use and intuitive which helps organize the amount of content my organization manages.

Cons

Mintent is missing some basic functions that seem to be obvious in improving user experience. it also has some weird ticks.

June 2017

Christy from Allegion

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

June 2017

Mintent has been eager to help us solve the challenges our organization faces.

Pros

Mintent has helped us customize their product to meet the needs of our complex organization. Using their basic solution as a foundation they helped us expand upon it to fit our needs - even doing a custom integration ahead of schedule to help us with our email campaigns. With one of the more recent updates we can now self-manage and are more in control of the tool.

Cons

We are using the software outside of it's intended purpose so a few of the items aren't in the most intuitive spots - but able to be overcome with the proper training.

January 2017

Shaun from Regional Office of Sustainable Tourism

Time Used: Free Trial

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

January 2017

Marketing.AI review

Overall, Mintent has helped streamline our content creation and editing process. The Draft section is an especially useful tool, as it enables us to make edits and easily discuss changes in an efficient manner. It would be helpful if some stages had a ranking system, though. For example, an editing stage should have an editor and a copy editor. The "current stage" would be moved to the copy editor only after the editor has signed off on it.