Pega Sales Automation is a cloud-based platform that lets sales and marketing teams collaborate, share content, and lead their customers throughout the buying process. The solution provides tools for sales and marketing teams to automate their processes, collaborate with each other on opportunities, and deliver personalized interactions with customers. Pega Sales Automation includes sales engagement automation capabilities that allow users to deliver personalized interactions with customers using voice, email, chatbots, and other channels. Marketing teams can gather customer information during engagement for future marketing initiatives via custom forms.