I love it that influencers can apply to campaign instead of me sourcing them and reaching out. I can create a campaign and influencers apply when they connect with the brand.. It saves a lot of time and money to me and influencers that apply love my brand too.

It takes some time to set up the details of a campaign. Cant have it all I guess.

As a part of a freelance MarCom project, I was searching for good software and platforms to recommend in pursuit of the question concerning how to build/nurture relationships with influencers that will love the brand. When considering its scope towards brand ambassadors, prospects or PR packages, as well as, features enabling to manage influencers through flexible packages and in-app chats, connection with social media accounts etc., Promoty has become prominent. Additionally, creating multiple boards to be able to track several campaigns and projects seem promising and very beneficial from the perspective of MarCom and Branding initiatives.

There could be more comparisons highlighting competitive advantages with alternate platforms and practices to be able to see the big picture better.