I have used Varazo to venture into increased visability and traction with SEO and keywords. I like the solid feedback. There are a number of features that I know will be extremely useful when I have the time to dedicate and track my performance. There is a disciplined commitment level to the software to make the most of your returns.

Varazo does an excellent job of capturing and organizing all kinds of marketing data and feedback. Being a novice venturing into the realm of SEOs, keywords and marketing campaigns, I appreciate that I can focus on a few modules that address my immediate needs, while having the option to grow into additional modules as the need and my bandwidth increase.

I do get confused by the many left navigation options. I find I need to reacquaint myself each time I use the software with the help videos. It might be helpful to visually differentiate (color, small visual) the left nav options so that at a glimpse I can identify what each of the options does so that I can quickly navigate to where I want to be.

Easy to set up and use and very convenient for marketing staff to manage their channel performance and payback

Multi-channel data available and accessible with little effort, save time and make marketing tasks easier.

it would be helpful for deeper integration with Instagram activities