Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need.

Very good, wish they had better customer service.

Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads.

Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.

Really easy to set up and the findings are rich and presented in a clear manner on the dashboard.

I've been using AppsFlyer for about 5 months and have been really happy with it. It's provided me a level of depth and insight that I was not familiar with nor did I know existed.

The ability to see qualities of pIDs easily when checking for relevant sources and negotiating with them, and also the overall campaign dashboard.

The support is extraordinary. Their integration is superb and helps a lot in having excellent multi-channel attribution and analytics.

I like the ease of use,  simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view.

You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster.

The fact that you can't see all the information in one dashboard. And the inability to pay more for note having the exceeded media sources.

Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.

Appsflyer has very easy to use functionalities and their support staff is very quick with the responses.

Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement.

It also flags fraud traffic and source of this fraud, hence letting us make better judgement for affiliate partners.

Dashboard customization is limited. This platform is little difficult to understand for new user.

Easy to integrate and track all the activities  of end user. Client & Server both events tracking.

AppsFlyer is a helpful system that aggregates digital advertising campaign results into one single dashboard.

One of the features I particularly like is the ability to track user behavior and engagement in real-time, which provides valuable insights into the performance of marketing campaigns.

Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control.

One needs to get trained to be able to completely use its full features2. Limited customisations for reports and dashboards3.

One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way.

A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals.

Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues.

First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

They have a lot of documentation, but integrated with other solutions can still be a bit difficult at times.

Great at reporting, simply extraordinary for apps. Does give you great real-time reporting and tracking.

I'm able to build incredible reports using filtering and segmentation. I can use segments and audiences I build for better advertising.

Overall, I have been satisfied with Appsflyer as it helps me analyse all the marketing channels and campaigns running across traditional channels and affiliates.

Helped us a lot in user acquisition optimization.

I was hoping to be able to jump right in with little to no instruction, but there are a few nuances that I was unaware of in terms of HTML code.

Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.

Segmentation (allowing us to properly split our customers up and target them with appropriate emails). Templates: easy to setup, customize and ensure they look professional.

I am a web developer and their API is fantastic to use. It is easy and straightforward.

The custom HTML email editing is a pain, you can't actually edit the HTML in the platform, so you've got to constantly upload, test, and re-upload changes.

Campaign monitor cares about the look and feel, as well as the performance of their platform. The way contacts/subscribers/lists are managed is one of my favorite features.

As such, lists often run into negative numbers after I delete them.

I love that campaign monitor has two ways of creating emails, either uploading custom HTML or using their in-house email builder.

The ease of use is by far the best thing about Campaign Monitor. No background in coding or HTML.

Campaign Monitor allowed us to send our monthly newsletter with ease. This brought in an abundance of new business for the company and helped to grow revenue.

Also, no way to tell the difference between hard bounces, which makes it impossible to automate deactivation of contacts in Salesforce.

It has some nice built in engagement segments (wish they were customizeable), and a decent set of basic integration capabilities. For the price, it does ok.

Excellent customer service -- a human picks up the phone when you call and works with you to creatively solve problems, if you use the Premier tier.

If your business thrives from email traffic then I definitely recommend upgrading to the highest-paid tier account: Premier to gain the best results.

It's easy to use and has some great features like you can import your plain text right from your html in CM.

Best of all is the truly responsive customer service. Sarah was particularly helpful and accommodating when I really needed her help.

The biggest problem that I've been having lately is trying to send a preview email to myself...it never seems to work on a Friday.

Campaign Monitor had everything our company was looking for and more. We like that you can use their template or bring in your own.

You will love Campaign Monitor is you're a developer/designer because you have a lot more advanced customizations and features to play with.

It seems like they are favored in terms of integrations with popular software so that is a plus. Overall I like the feel of the style on the template library and deliberately was perfect each time.

What I like most about Campaign Monitor is it's ease of use. Very easy to put together emails to go out to our data base.

I love being able to personalize and monitor email campaigns. I love being able to track the results of my email marketing efforts.

It's style  editor is quite clunky to use and the visual results one can obtain feel fairly limited.

US Dollar

AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. 

AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email.

LongDescription

Cohort Analysis

AB Testing

Website Analytics

IP Blocking

SMS Messaging

Cross Channel Attribution

IP Address Monitoring

Location-Based Marketing

Campaign Tracking

Risk Assessment

Multi-Campaign

Audience Targeting

ROI Tracking

Data Import/Export

Account Alerts

Customer Experience Management

Multi-Touch Attribution

Email Marketing

Social Media Monitoring

Compliance Management

Performance Metrics

Channel Management

Attribution Modeling

Social Media Integration

In-App Events Tracking

Time on Site Tracking

Contextual Targeting

Activity Dashboard

Predictive Analytics

Retention Tracking

Fraud Detection

Uninstall Tracking

Activity Monitoring

Conversion Tracking

Multi-Channel Attribution

Revenue Tracking

Dashboard

Customer Journey Mapping

Reporting/Analytics

Campaign Analytics

Secure Data Storage

Search/Filter

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

2-10

11-50

51-200

201-500

501-1000

1000+

AppsFlyer

In Person

Live Online

Webinars

Documentation

Videos

Campaign Monitor by Marigold is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals.

The solution offers several features like customer journeys, targeted segments and more that help organizations to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails.


Campaign Monitor’s tools enable users to customize and expand their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time information related to email performance and campaign activity.


Users can keep track of audience behavior and their engagement with emails, content sharing and effective action items. Campaign Monitor offers integration with various third-party applications like Shopify, SalesForce, Facebook, Magneto and WordPress.


Services are offered on a monthly subscription basis that includes support via email and through an online knowledge base.



Engagement Tracking

A/B Testing

Multi-Channel Marketing

Email Monitoring

Lead Capture

Activity Tracking

Customer Segmentation

Drip Campaigns

Real Time Monitoring

Customizable Fields

Template Management

Campaign Segmentation

Email Tracking

Email Campaign Management

Campaign Planning

Email Templates

Subscriber Management

Email Distribution

Contact Management

Content Management

Lead Management

Conversion Rate Optimization

List Management

Real-Time Data

Click Tracking

Marketing Automation

Landing Pages/Web Forms

Customizable CTAs

Dynamic Content

Event Triggered Actions

Customization

CAN-SPAM Compliance

Reporting & Statistics

Segmentation

Data Visualization

Customizable Templates

WYSIWYG Editor

Response Management

Web Forms

Mobile-Optimized Email

Spam Blocker

Real Time Reporting

Customizable Branding

Contact Database

Monitoring

Mailing List Management

Customizable Forms

Drag & Drop

Autoresponders

Third-Party Integrations

Campaign Management

Multivariate Testing

For Small Businesses

Multi-Channel Campaigns

Recommendations

Multi-Channel Data Collection

Behavioral Targeting

Tag Management

Data Source Connectors

Real-Time Analytics

Messaging

Personalization

Customer Data Management

Mass Texting

Access Controls/Permissions

Subscription Management

GDPR Compliance

Categorization/Grouping

Communication Management

Customer Database

Content Library

Lead Generation

Preview Functionality

Multi-Channel Communication

Workflow Management

Message Personalization

Email Management

Visual Analytics

SMS Marketing

Automated Scheduling

Simple, straightforward pricing.
Choose the plan that's right for your brand. Whether you're just getting started with email marketing or you're personalizing every campaign, there's a plan for you.

AppsFlyer vs Campaign Monitor by Marigold

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