I like that it is user friendly, drag and drop feature makes it easy to run ad hoc reports. Love the line item detail and notes feature in the templates.

Great experience for me. We have a dedicated business systems resource on our team who helps a lot.

The ability to integrate reports directly with system data pulls is a very nice feature that can help reduce the complexity of workbooks.

I like the functionality of the program and ease of use.

It makes month end easier. Great customer service team always there when help is needed.

Collaboration can also be difficult, as the individual models are fragile and must be updated online.

It can be difficult to set up a report template. Once set it is good and there are no worries.

Upload of transactional data allows for greater degree of self-service research of budget variances on the part of budget owners.

The interface is pretty dated. I also mainly use chrome as my browser and there seems to be a lag time when scrolling in a template which is a bit of a pain.

I like being able to quickly and easily navigate to what I need. I like the user interface and options given upon login.

Host Analytics has greatly improved our team's capability to quickly consolidate & close each month.

Getting benefits in terms of financial analysis and setting up consistent reporting standards.

I dont like that to complete certificaiton, all users have to attend real life class.

I originally got into Host for budgeting and it has been great for that, but I have found it great for many other things. I also love the way it can grow with me.

It can be difficult to set up a report template. Not all the modules have the same reporting tools.

Good planning tool that integrates well with excel.

Customer service is second to none. In my 30+ years in planning and analysis, I have never found a team so dedicated to ensuring their customer's success.

I was never able to go live. Never got any value out of it and they made me pay for 2 years.

It's extremely user friendly, easy to use, and allows our team to quickly consolidate, close and provide detailed financial reports each month.

The inability to do calculations in the report without creating a new template. Also as we are on Macs the inability to use spotlight in Mac Excel.

The planning tool helped us standardize our budgeting process and we're very impressed with the workforce planning module that helped us easily managing our headcount and compensation estimate.

We love the ease and flexibility of the tool. The monthly releases mean that the product is constantly making improvements.

A data pull is not immediate and can cause some frustration if data is not pulled 100% accurately the first time.

Our planning process runs more smoothly and efficiently again with less errors. We are able to consolidate our plans quicker.

OVerall is a great tool for the ease of standardizing and managing  our reports.

It's very easy to merge APIs from many different sources and the automation is great. You can have all data in one place and present it with one click during meetings.

Automated Client Reporting with beautiful and easy to use reports. It prevents me from making thing complicated.

I'm satisfied with this tool and its opportunities. They are fastly developing and adding new features that I'm keen to try on.

My team was making print screens, many excel sheets and sadly, a lot of human mistakes in the reporting process.

White​ labeling is restricted to just uploading an​ image. Would prefer a header with more options in design, layout, ​and content.

No choice of landscape format. Not enough data available.

A very good tool for reporting my Google Analytics and social media platform metrics to clients.

Here comes Whatagraph which gives me an opportunity to have all data in one place and in a visually appealing way. Reports are pretty, and it is easy for clients to understand them.

I love the ease of use and automation of profile reports.

So easy to use and it is not costly - makes reporting so easy and I like that it compares with previous months or years.

The amount of features could be frustrating at times.

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways.

I like how incredibly easy it is to set up this platform for reporting. Integrating digital marketing tools is quick and you can start reporting in just a few minutes after setting up an account.

The ease of receiving an email regularly to let me know the latest report is ready for viewing is priceless. The quality of the reports themselves in the platform is excellent as well.

Ability to drill down into the data, segmenting, sorting, etc. Great customer services, always been helpful and were deploying almost every suggestion we have requested.

My overall experience is really positive. Whatagraph allowed us to increase the conversion rates of our marketing campaigns.

We needed a solution and chose Whatagraph as it seems like a really attractive startup, really excellent customer support and a vision of where the product is heading.

Also they have an amazing customer service. Lately I had an access issue and [SENSITIVE CONTENT] sort me out in no time.

I am very satisfied with Whatagraph. It's an easy to use software, has lots of integrations, lots of visualization and if you have a question you get instant great answers.

US Dollar

Planful is the pioneer of end-to-end financial close, consolidation, and financial planning & analysis (FP&A) cloud software. The Planful platform is used by the Office of the CFO around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and visual analytics. More than 1,000 customers, including Boston Red Sox, Del Monte, TGI Friday’s, and 23andMe, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy across the end-to-end FP&A process. Planful is a private company backed by Vector Capital, a leading global private equity firm. 

LongDescription

Forecasting

Idea Management

Customizable Reports

Visual Discovery

General Ledger

OLAP

Financial Analysis

Ad hoc Reporting

Scenario Planning

Strategic Planning

Cash Flow Management

Relational Display

Scheduled/Automated Reports

Data Import/Export

Consolidation/Roll-Up

Audit Trail

Version Control

Multi-Currency

Sales Reports

Marketing Reports

Performance Metrics

Scorecards

Multi-Department/Project

Data Connectors

Multi-Company

Roadmapping

KPI Monitoring

Project Accounting

Key Performance Indicators

Budgeting/Forecasting

Visual Analytics

Predictive Analytics

Data Visualization

Modeling & Simulation

Cash Management

Budget Control

Dashboard

Expense Tracking

Real Time Reporting

Income & Balance Sheet

Asset Lifecycle Management

Goal Setting/Tracking

"What If" Scenarios

Reporting/Analytics

Customizable Dashboard

Ad hoc Analysis

Drag & Drop

Financial Reporting

Profit/Loss Statement

Search/Filter

Financial Consolidation & Close Management

Journal Entry Processing

Real-Time Analytics

Performance Management

Financial Management

Single Sign On

Projections

Collaboration Tools

Accounting

Multiple Projects

Planning Tools

Dashboard Creation

Real-Time Data

Data Integration

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Multiple Data Sources

Accounting Integration

Monitoring

Summary Reports

Project Planning

Task Management

Data Management

Pricing information is available by contacting Planful.

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

Chat

2-10

11-50

51-200

201-500

501-1000

1000+

Planful

In Person

Live Online

Webinars

Documentation

Videos

Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share marketing data. It is designed to help marketing agencies and organizations connect and manage siloed data from scattered marketing sources using a single platform. That means Whatagraph can replace a stack of complex and slow marketing data management tools.

45+ native integrations

Currently, Whatagraph supports 45+ native integrations, including social media, web analytics, SEO, PPC, email marketing, and CRM platforms. In addition, we have a Custom API, Google Sheets, and BigQuery data warehouse as sources.

Effortlessly organize your data

Organize and manage data with no-code data transformation. This includes unifying and blending data, creating custom metrics and dimensions instantly available for all reports, which allows you to analyze cross-channel data at scale. Aggregate marketing data by campaign type or group countries into tiers. Unify data naming across channels by creating rules on a source and channel level. Blend cross-channel data like ad spend from multiple campaigns or revenue from a certain region. The process is straightforward, so anyone in your marketing team can do it.

Intuitive report and dashboard builder + templates

Users can start with a pre-built template or our smart builder and create a custom report from scratch. Our report and dashboard builder is intuitive and easy to master even without previous experience. Pick your widgets and drag and drop them on the page to create tables and charts. Add images and goal-tracking gauges. Create custom formulas that you can save and reuse in future reports. The multi-user editing functionality allows team members to collaborate on reports in real time. 

Easy cross-channel insights

A great feature for comparing the performance of different channels or monitoring your overall digital marketing performance. Add any marketing channel to your report and drop the widgets to visualize the data you need. Compare the results from multiple social media or paid ads platforms or blend related metrics from multiple sources for a total count from different channels.
  
Custom report visuals and white labeling 

Change the names of your custom metrics so your clients don’t get confused about what’s what. Create custom widgets and rearrange the arrangement of graphs and charts. Adjust the scale by selecting min and max values. Add custom titles and descriptions for more context. Remove Whatagraph’s branding from all dashboards and reports and use your organization’s instead. Use your or your client’s domains, logos, and colors. Sell marketing reports and dashboards that match your or your client’s branding.

Automated report sharing

Share live links to dashboards or automate email sending with reports attached. Select the frequency, add the review step if required, and never worry about the send-out.

Easy to set up data transfers

In just a few steps, Whatagraph helps you load data from your marketing sources to Google BigQuery using our no-code data transfer. This is an excellent way to avoid the API call limits and changing the rules of individual platforms. Move your data to a data warehouse and make it truly yours. Add your BigQuery account as a source and visualize all your data in a report as you’d do with any other source. Export Whatagraph data as CSV files or Excel spreadsheets. 

Premium support and customer experience

Contact our customer support team via live chat, where you can talk to the product specialists like you would chat with your friends. Get a reply in under 1 minute, and we’ll help you with anything you need, such as data visualization, real-time reports, or anything else.


Real Time Analytics

Engagement Tracking

Website Analytics

Multi-Channel Marketing

Status Tracking

Social Marketing

Access Controls/Permissions

Activity Tracking

Charting

Task Scheduling

Campaign Tracking

Multi-Campaign

Public Dashboards

Customizable Fields

Data Capture and Transfer

Functions/Calculations

Template Management

ROI Tracking

Private Dashboards

Conversion Rate Optimization

Email Marketing

Social Media Monitoring

Real Time Data

Marketing Automation

Social Media Integration

Customization

Customizable Templates

Multi-Channel Attribution

Customizable Branding

Widgets

Campaign Analytics

Trend Analysis

Single Page View

Client Management

Third-Party Integrations

Search Marketing

Mobile Dashboards

Display Ad Management

Commenting/Notes

File Sharing

Reminders

Campaign Management

Campaign Segmentation

Channel Management

Click Tracking

Conversion Tracking

Historical Reporting

Behavior Analytics

Dynamic Content

Data Source Connectors

Multi-Channel Data Collection

Customizable CTAs

Sales Analytics

Event Triggered Actions

Website Visitor Tracking

Sales Trend Analysis

Role-Based Permissions

Multi-Channel Management

Data Analysis Tools

Data Mapping

Integrations Management

Essential: $249/month billed annually

Advanced: $499/month billed annually

Custom: Custom pricing

Planful vs Whatagraph

User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

Support and Training

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