7 Top-Rated Affordable SEO Software

By: Preksha Buttan on January 12, 2024
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A holistic SEO approach is key to boosting your website's rankings. Besides focusing on keyword optimization, digital marketing managers strive to enhance page responsiveness, fix 404 errors, and optimize the site for mobile users. With an SEO tool, you can simplify SEO management and track related metrics via interactive reports.

If you're new to SEO software, starting with an affordable option is practical. To help you find the right tool, we have highlighted the seven top-rated affordable SEO software based on their pricing, as found on vendor websites and verified software reviews. Based on our research, we've considered products priced less than $53 per month as affordable software and have arranged them in ascending order. Read more.

The tools listed in this article are dedicated SEO software offering backlink monitoring and keyword rank tracking as core features.

1. Screpy

Screpy is a beginner-friendly SEO tool that offers various features to improve website performance, such as website monitoring, SEO analysis, performance tracking, and user experience optimization. It analyzes the website for multiple target keywords and displays the ranking for each of them. It further suggests keywords and other optimization tasks to improve the website's rankings.

Product features of interest*:

  • Periodic analysis: Assess your website performance and SEO metrics at scheduled intervals to track trends, identify patterns, and monitor the effectiveness of optimization strategies over time. Recurring analysis helps you revise your SEO efforts based on changing circumstances, search engine algorithms, and industry trends. 

  • Google rank tracker: Monitor your website’s position on Google's Search Engine Results Pages (SERPs) for specific keywords. It provides real-time data on keyword rankings, helping you understand a site's visibility on Google. This ranking helps make informed decisions and adjustments to improve rankings.

  • Uptime monitoring: Track your website’s availability and responsiveness to detect any downtime or disruptions in website accessibility. Uptime monitoring enables quick responses to maintain a seamless online presence, preventing adverse impacts on user experience and search engine rankings.

Starting price: $5 per month

Billing cycle: Monthly

Customer support options: Knowledge base, FAQs, and email

Who should consider Screpy?

Startup businesses can consider Screpy for a comprehensive SEO analysis of their website. This tool meticulously examines all pages, offering insights into crucial SEO factors such as page response time, content ratio, and redirects. Screpy helps generate actionable SEO optimization tasks, empowering you to enhance your website's performance. It further provides information on these tasks, detailing their potential impact and enabling informed decisions on whether to proceed with the optimizations.

Analysis performed December 2023**

Screpy

Screpy

4.8 out of 5 stars

212 reviews

2. Rank Math

Rank Math is a search engine optimization plugin for WordPress. It integrates with Google Analytics 4 and displays all your website’s analytics on the WordPress dashboard. These analytics include site traffic, keyword positions, click-through rates, and the website's overall SEO performance score. Rank Math also features AI-based content writing tools that help generate SEO-optimized content for the website within WordPress. You can set a specific audience, target keyword, or tone for the content in advance to ensure the generated content meets your needs and follows your brand guidelines.

Product features of interest*:

  • Google index status: Check the number of pages from your website that Google has crawled, indexed, and made available for search results. Monitoring this status can help identify indexing issues, track the impact of optimization efforts, and enhance the overall visibility of your content.

  • Schema generator: Automate the creation of schema markup, a structured data format that enhances the way search engines understand and display content. Schema markup improves search engine visibility and provides richer search results, known as rich snippets.

  • Position history: Track the performance of your website's rankings for specific keywords on search engine results pages (SERPs). It provides a visual representation of how a site's positions have changed over time, allowing you to analyze trends and assess the impact of optimization efforts.

Starting price: $5.75 per month

Billing cycle: Annual

Customer support options: Knowledge base and inquiry via web form

Who should consider Rank Math?

Marketing managers who have built their websites on WordPress can invest in Rank Math, as it shows all the SEO data within the WordPress dashboard. It simplifies tracking keywords, Google index status, and current rank. Integration with Google Analytics 4 brings advanced analytics to the WordPress dashboard, simplifying SEO monitoring and decision-making without leaving the interface.

Analysis performed December 2023**

Rank Math

Rank Math

4.69 out of 5 stars

26 reviews

Pro tip

Check the availability of AI-driven writing tools in the SEO platform to quickly generate content for your website. These tools will help you save time in content creation while ensuring that the content aligns with search engine algorithms.

3. Seobase

Seobase automatically pulls data from Google Search Console to create a project, which you can then personalize by adding new keywords to track. It gives you insights into keyword difficulty and search volume and suggests new keywords that you can include in your project to improve the ranking of your website. Seobase has AI capabilities, and it summarizes your website's SEO activities. It also gives you a review of what is working in your favor and where you can improve to optimize your domain.

Product features of interest*:

  • Mobile rank tracking: Assess the visibility and positioning of web pages in mobile search results. By tracking mobile rankings, you can tailor your optimization strategies to enhance mobile user experience and adapt to the increasing prevalence of mobile searches. 

  • Keyword categorization: Organize and classify keywords into relevant groups or themes to streamline the management of keyword lists, making it easier to analyze and optimize content. You can create a more targeted and effective SEO strategy by grouping keywords based on common topics or user intent. 

  • Site speed checker: Assess the loading speed of your website to measure how quickly users can access and interact with the content. This feature analyzes factors such as page load times, server response times, and overall site performance to help identify areas that need improvement.

Starting price: $16.67 per month

Billing cycle: Annual

Customer support options: Knowledge base and chat

Who should consider Seobase?

Digital marketing professionals can consider Seobase for its ability to generate AI summaries and offer SEO recommendations. The platform suggests new keywords and pinpoints improvement areas, streamlining strategy development and decision-making. Professionals can promptly act on these suggestions to optimize their websites, ultimately boosting their overall ranking. Seobase facilitates a more efficient SEO process, allowing practitioners to make informed decisions and take swift actions for continuous website improvement.

Analysis performed December 2023**

Seobase

Seobase

4.86 out of 5 stars

121 reviews

4. Labrika

Labrika is an SEO tool that helps optimize website content for search engines. It evaluates your website on multiple SEO and technical factors and generates audit reports. SEO audit reports give insights about your competitors, H1, short and long descriptions, and keywords. On the other hand, in the technical audit report, this tool covers data points, including 404 errors, 403 errors, HTML errors, large page checkers, compromised link checkers, and mixed content checkers.

Product features of interest*:

  • Competitor analysis: Assess and compare your SEO performance against your competitors by identifying their chosen keywords and analyzing their backlinks and content. This comparison provides insights into competitor strengths and weaknesses, helping you refine your SEO approach.

  • User-behavior tracking: Monitor how visitors interact with your website by analyzing metrics such as click-through rates, bounce rates, time spent on pages, and conversion rates. This data provides insights into user preferences, helping you tailor strategies to meet their audience expectation.

  • Keyword spamming check: Examine content to identify and prevent the excessive and inappropriate use of keywords by analyzing keyword density, distribution, and relevance. This examination helps maintain the quality and integrity of content and avoids practices that search engines could perceive as spam.

Starting price: $19 per month

Billing cycle: Monthly

Customer support options: Knowledge base and inquiry via a web form

Who should consider Labrika?

Digital marketing experts overseeing the performance of their website can consider Labrika for its comprehensive audit reporting capabilities. It covers 220+ factors, including plagiarized content, profanity checks, lost image checks, and multiple redirect checks, and highlights all the SEO issues along with an explanation. Managers can use these reports to optimize their websites better and rank higher on search engines.

Analysis performed December 2023**

Labrika

Labrika

4.77 out of 5 stars

30 reviews

Pro tip

Check if the SEO tool you’re considering has a limit on the number of keywords you can track. Checking this limit in advance and monitoring the keywords you track will help prevent potential overages and associated costs, allowing you to stay within your budget.

5. WriterZen

WriterZen helps with topic discovery for content creation and allows you to explore related keywords. You can filter these keywords and create clusters per topic, niche, search volume, or relevancy to build content strategies for your website. WriterZen has GPT-powered AI capabilities that help produce content in a few minutes. You can use these AI capabilities to generate content suggestions, address user questions, or write articles.

Product features of interest*:

  • Content brief suggestion: Get structured guidelines and recommendations for creating optimized and relevant content based on your keyword clusters. It offers insights into target keywords, content length, formatting, and key elements needed for effective SEO. 

  • Plagiarism checker: Scam content for duplicate or copied material across the internet to ensure the originality of website content, avoiding penalties from search engines for duplicate content issues. This feature helps ensure the integrity of the website content, improve SEO rankings, and uphold ethical standards.

  • Real-time notifications: Get instant alerts and updates on critical events and changes related to your website's performance, including search rankings, traffic spikes or drops, and other significant SEO metrics. This feature allows quick response to emerging issues, ensuring that you stay informed about your website's status and can promptly implement strategies to address any fluctuations.

Starting price: $23 per month

Billing cycle: Monthly

Customer support options: Knowledge base, emails, chat, and inquiry via web form

Who should consider WriterZen?

SEO content writers or content marketing experts can benefit from WriterZen to manage the entire content lifecycle. The tool simplifies the process from research and planning to creation and management. Writers can explore topics, identify keywords, and utilize AI for content creation. The platform also facilitates collaboration by allowing team members to edit and optimize content as necessary. With WriterZen, content writers can efficiently develop and manage content strategies, ensuring a comprehensive and collaborative approach throughout the content creation journey.

Analysis performed December 2023**

WriterZen

WriterZen

4.76 out of 5 stars

204 reviews

6. Ranktracker

Ranktracker provides an SEO checklist as a step-by-step guide to optimize your website. The tasks on the checklist include installing Google Analytics, adding the website to Google Search Console, and analyzing competitor's keywords. This checklist ensures that SEO fundamentals are in place and you don’t miss out on any task that can help you rank better. 

Product features of interest*:

  • Web audit: Conduct a comprehensive analysis of your website’s health and performance by assessing factors such as on-page SEO, site structure, page speed, and mobile responsiveness. It helps identify issues such as broken links, duplicate content, or technical errors, allowing you to optimize your website for better search engine rankings.

  • Backlink analysis: Track and analyze the status of your website’s backlinks. Check the real-time data on backlinks' quantity, quality, and diversity. By monitoring changes, identifying new backlinks, and assessing the overall health of the link profile, this feature aids in link-building strategies.

  • Dashboard: Monitor your key SEO metrics, such as website traffic, keyword rankings, and backlink status, on a single interface that visualizes all the data. This visualization makes the data easy to read, allowing you to quickly grasp the current state of your website's performance, identify trends, and monitor the impact of SEO efforts.

Starting price: $24 per month

Billing cycle: Monthly

Customer support options: Knowledge base, FAQs, emails, and chat

Who should consider Ranktracker?

SEO beginners or businesses starting their SEO journey can rely on Ranktracker for its SEO checklist. By simply working their way through the checklist, they can set up their website, optimize it, and monitor its performance. They can further conduct web audits to identify any errors, broken links, or issues with page load speed. Addressing these concerns promptly ensures the website is optimized for improved rankings, contributing to a high-performing online presence.

Analysis performed December 2023**

Ranktracker

Ranktracker

4.11 out of 5 stars

239 reviews

Pro tip

Ensure that the SEO solution converts complex analytics into visually intuitive charts and graphs, aiding in the interpretation of SEO metrics. Interactive capabilities allow for real-time exploration, empowering you to make informed decisions and adjustments based on dynamic data.

7. Mangools

Mangools offers a range of features that help you find the right keywords with low difficulty, show search results for more than 52,000 locations, track your website ranking, and find strong backlinks. This SEO solution comes with a browser extension that simplifies the steps for checking domain strength, identifying keywords on competitors' websites, checking a page's backlinks, and performing SEO analysis. This extension is available for Chrome and Firefox browsers.

Product features of interest*:

  • Local keyword search: Identify and analyze keywords relevant to a specific geographic location. This analysis helps tailor content and optimize strategies to target local audiences effectively.

  • Interactive reports: Explore your SEO analytics, such as traffic, rankings, and engagement, on dynamic and customizable presentations. The tool visualizes your data and allows you to drill down into details and customize the display to focus on the most relevant information for your SEO strategies.

  • SERP volatility: Measure the fluctuation or changes in search engine rankings over time to analyze the stability of search results for specific keywords. High Search Engine Results Page (SERP) volatility indicates frequent changes in rankings, requiring agile SEO strategies.

Starting price: $29 per month

Billing cycle: Monthly

Customer support options: Knowledge base, FAQs, and live chat

Who should consider Mangools?

Freelance SEO service providers can consider Mangools as it provides all its SEO features for free. You can identify keywords, check search results and daily rankings, and find backlinks for any website without having to incur any cost. The browser extension further smoothens the process as it allows them to check the SEO data of any website without having to leave that page.

Analysis performed December 2023**

mangools

mangools

4.72 out of 5 stars

69 reviews

How much does SEO software cost?

An SEO software solution can cost as low as $5 per month or all the way up to $499.95+ per month, depending on various factors—features, number of users, infrastructure requirements, business size/type, training availability, deployment options, integrations, and storage. Most SEO solutions typically include the following pricing plans:

  • Free trial: No-cost trial plans ranging from 7 to 30 days, giving users access to either all or limited features of the software. These are ideal for businesses that wish to try out a tool before purchasing it.

  • Free version: Free software plans offer basic features and limited premium feature access. These are ideal for small business owners or freelance SEO service providers with a limited budget.

  • Entry-level: Starts at $5 per month and offers limited features, such as keyword research and site audit reports. These are ideal for small businesses with basic SEO needs.

  • Mid-tier: Range from $15 to $250 per month and offers advanced features such as on-page optimization insights, technical SEO, and comprehensive backlink analysis. These are ideal for businesses that have outgrown basic SEO solutions but don’t require the full range of functionality offered by enterprise-level tools.

  • High-end: Advanced plans going up to $450 per month offer AI-powered insights, customized SEO dashboards, and priority support. These are ideal for SEO agencies spread across the globe.

Hidden costs associated with the best SEO software

Besides the software license itself, there may be additional costs associated with affordable SEO tool, including:

  • Usage-based charges: Certain tools charge based on usage metrics, such as the number of keywords tracked, pages audited, or backlinks analyzed. If your usage surpasses predefined limits, you may face additional charges.

  • Integration fees: Integrating SEO software with the existing tech stack may require additional charges. Additionally, certain integrations may require additional plugins or connectors, potentially leading to extra costs.

  • Training expenses: If the software is complex or requires specific expertise, you may need to invest in training programs or hire external consultants to utilize the tool's capabilities fully.

Frequently asked questions when selecting affordable SEO software

  • Does the tool allow A/B testing?

A/B testing features in SEO software let you experiment with different elements, such as meta tags or content variations, to identify the most effective strategies. It provides valuable insights into customer preferences, improving click-through rates and engagement. Ensure that you have these capabilities in the SEO tool you opt for so that you can refine SEO tactics and enhance user experience.

  • Does the tool support local SEO?

An SEO solution supporting local SEO helps you cater to diverse audiences. It simplifies the process of adapting content for different regions, languages, or cultures, ensuring targeted and relevant communication. Automating localization tasks saves time, maintains consistency, and enhances the global appeal of your website. 

  • Does the tool provide website analytics?

Choosing SEO software with website analytics supports informed decision-making. These analytics offer detailed insights into website performance, user behavior, and traffic sources. By understanding these metrics, you can refine your SEO strategy, optimize content, and identify areas for improvement.


Methodology

For this article, we selected the top seven products that met the following criteria:

  • Each product should be a part of Software Advice’s Frontrunners report 2023 for SEO software.

  • We assessed all 25 products in the Frontrunners report for their monthly pricing (as of Dec. 8, 2023) and considered the products with publicly available pricing information. Based on the assessment, the average price was calculated to be $53. Products with a monthly subscription price lower than $53 were then shortlisted to be included in this list and arranged in ascending order.

  • Each product must include backlink monitoring and keyword rank tracking as core features.

  • Each product must meet our market definition for SEO software: “SEO software helps companies optimize and improve their website rankings across search engines using analytics, reporting, rank tracking, and auditing tools. Many SEO applications enable research into desirable keywords, backlink management, traffic tools, and industry benchmarking.”

*Our research team identified these features from vendor websites (as of Dec. 8, 2023) based on their analysis of what users find valuable in or expect from SEO software. This list is not exhaustive. For additional features, refer to the vendor's website.  

**We selected products for this article based on their average ratings as of December 2023; however, the article displays each product’s current average rating, which may differ if more reviews have been left since our analysis.

We select and rank products based on an objective methodology developed by our research team. While some vendors may pay us when they receive web traffic or leads, this has no influence on our methodology.

Products evaluated for the pricing calculation were taken from Software Advice’s SEO software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in the Software Advice directory that offer them.