# Aura Salonware Software Reviews, Demo & Pricing - 2026 > Review of Aura Salonware Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/salon/aura-salonware-profile --- [Home](https://www.softwareadvice.com/) / [Salon Software](https://www.softwareadvice.com/salon/) / Aura Salonware Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/salon/aura-salonware-profile/reviews/)[Alternatives](https://www.softwareadvice.com/salon/aura-salonware-profile/alternatives/) # Aura Salonware 2026: Benefits, Features & Pricing Wondering if Aura Salonware is right for your organization? Our Salon Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview Aura Salonware 4.5 [(84)](https://www.softwareadvice.com/salon/aura-salonware-profile/reviews/) Pricing Starting at $149.00 per month ### About Aura Salonware Aura Salonware is a salon management solution that helps organizations streamline processes related to marketing, appointment scheduling, payment processing, and team management, among other operations from within a centralized platform. The built-in dashboard allows supervisors to monitor business revenue based on sales, retail, and service operations. Aura Salonware's point of sale (POS) functionality enables staff members to process payments via referral credits, gift cards, loyalty points, cash, Apple Pay, and Google Wallet. It allows team members to create custom marketing groups, utilize the instant messaging tool to establish two-way communications with clients, and send review requests, booking confirmations, check-in, and retention notifications, optimizing customer engagement processes. Additionally, employees can generate purchase orders, monitor order status, track costs, and handle other inventory operations. Aura Salonware enables organizations to integrate the platform with several third-party solutions, such as Quickbooks, NetSuite, and more. It is available on monthly subscriptions and support is extended via FAQs, email, phone, and other online measures. Wondering if Aura Salonware is right for your organization? Our Salon Software selection experts can help you in 15 minutes or less. ## Aura Salonware User Interface ## Popular Aura Salonware Alternatives Main Product Aura Salonware 4.5 [(84)](https://www.softwareadvice.com/salon/aura-salonware-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.43Value for money - 4.49Customer support - 4.40Functionality Pricing Starting at $149.00 per month Get Price Alternative Product [Vagaro](https://www.softwareadvice.com/medical/vagaro-profile/) 4.7 [(3640)](https://www.softwareadvice.com/medical/vagaro-profile/reviews/) Ratings Breakdown - 4.62Ease of use - 4.65Value for money - 4.63Customer support - 4.55Functionality Pricing Starting at $23.99 per month Get Price Alternative Product [DaySmart Salon](https://www.softwareadvice.com/product/152899-DaySmart-Salon/) 4.4 [(407)](https://www.softwareadvice.com/product/152899-DaySmart-Salon/reviews/) Ratings Breakdown - 4.36Ease of use - 4.17Value for money - 4.27Customer support - 4.24Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [Mangomint](https://www.softwareadvice.com/massage-therapy/mangomint-profile/) 4.9 [(326)](https://www.softwareadvice.com/massage-therapy/mangomint-profile/reviews/) Ratings Breakdown - 4.94Ease of use - 4.76Value for money - 4.97Customer support - 4.78Functionality Pricing Starting at $165.00 per month Get Price Alternative Product [GlossGenius](https://www.softwareadvice.com/scheduling/glossgenius-profile/) 4.8 [(349)](https://www.softwareadvice.com/scheduling/glossgenius-profile/reviews/) Ratings Breakdown - 4.84Ease of use - 4.75Value for money - 4.75Customer support - 4.68Functionality Pricing Starting at $28.00 per month Get Price Alternative Product [Goldie](https://www.softwareadvice.com/salon/goldie-profile/) 4.8 [(1162)](https://www.softwareadvice.com/salon/goldie-profile/reviews/) Ratings Breakdown - 4.80Ease of use - 4.65Value for money - 4.75Customer support - 4.62Functionality Pricing Starting at $19.99 per month Get Price ## Aura Salonware Pricing and Plans Starting price: $149.00 per month Free Trial Free Version Basic $149.00 flat rate, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Aura Salonware Features - Popular features found in Salon Calendar Management Client Database Confirmations/Reminders Electronic Payments Email Marketing Employee Management Inventory Management Mobile Access Multi-Location Online Booking Point of Sale (POS) Recurring Appointments - More features of Aura Salonware Activity Dashboard API Appointment Scheduling Automated Scheduling Booth Rental Management Client Management Client Portal Commission Management Credit Card Processing Customer Mobile App Customer Surveys Customizable Branding Discount Management Drag & Drop Electronic Forms For Salons and Spas Loyalty Program Marketing Management Online Store Payroll Management Reporting & Statistics Reputation Management Reviews Management SMS Marketing Third-Party Integrations Transaction History ## Aura Salonware User Reviews Overall Rating 4.5 Ratings Breakdown 5 69% 4 21% 3 7% 2 0% 1 2% Secondary Ratings Ease of Use 4.6 Value for money 4.4 Customer support 4.5 Functionality 4.4 Cat D. Verified reviewer Consumer Services 11-50 employees Used daily for more than 2 years Review source Reviewed July 2025 Love Aura! 5 Incredible! \[sensitive content hidden\] is amazing, and other than a few small issues, it is very easy to use and understand. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Easy to use, format is very readable, \[sensitive content hidden\] from support is incredible and so helpful with everything we needed. It is very easy to access client info when needed Cons: Sometimes got glitchy, would not connect to our server. Other times can charge extra or multiple times. Read More RT Rebekah T. Verified reviewer Cosmetics Self-Employed Used daily for less than 2 years Review source Reviewed September 2025 Not Just A Scheduling System, Wrap Around Business Tools For Success 5 I've been using Aura Salonware for over a year now and I am very happy with the system. Integrating Fullsteam payments helps streamline my financial record keeping and the data driven marketing options are genius. In my experience the customer service was wonderful and very patient in helping onboard me onto the software to help set my business up for success. Ratings Breakdown 4 Ease of use 5 Functionality Pros: Aura has fantastic and responsive customer service and wrap around business management tools, from reports to payment processing and marketing features, etc. Cons: The Help Center videos could be a but more intuitive and comprehensive from a search perspective, I couldn't always find the answers to needed questions, but customer support has been very responsive. Reasons for choosing Aura Salonware It was highly recommended by Destroy the Hairdresser and seemed like and innovative product I could grow with. Reasons for switching to Aura Salonware I wanted something that could balance multiple stylist schedules well and competitive payment processing rates. Read More SH S. Franky H. Verified reviewer Consumer Services 11-50 employees Used daily for more than 2 years Review source Reviewed July 2025 Zero Stars. 1 Thumbs down. Being locked in by a year contract should have been the first red flag. The second giant red flag was when leaving Aura Salonware to move our data to a new provider - they wanted $750 for us to get OUR OWN data (client notes, formulas, appointment history and sales). Ratings Breakdown 1 Ease of use 2 Value for money 4 Customer support 2 Functionality Pros: Smart Booking is the only great feature that Aura Salonware has. It's honestly a feature that every single salon software should come standard with. Cons: It broke our confidence and trust multiple times. We faced daily errors and booking issues from clients. The software was unintuitive, causing headaches for both staff and customers. These glitches led to thousands of dollars in lost revenue. Reasons for switching to Aura Salonware I thought Aura Salonware would be better than Vagaro. I was wrong. Read More TW Tiffany W. Verified reviewer Hospitality 2-10 employees Used daily for less than 2 years Review source Reviewed August 2025 Thabk goodness for Jen DeVries in support! 5 I'm pleased we made the switch in 2020 and love the constant updates/upgrades. The online booking feature is a big hit for us. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Our representative \[sensitive content hidden\] is always a hug helping hand! She's available to help us with any technical problems, hiccups, and overall understanding of how to use Aura to it's best. Everyone we have ever dealt with has been ready to help us understand better in any way they can. So thankful for the team! I love the Sent feature to allow us to communicate via text with clients as most of them prefer this method. Cons: I wish there were features for example for price increases to do an overall increase or for pricing entry for product to have the ability to conquer more at once aside from pine to line entry. Reasons for choosing Aura Salonware Customer support while we checked our a trial and walk through and knowing it was nade for salon by salons. Reasons for switching to Aura Salonware We wanted a product specifically for salon use. Read More PW Priya W. Verified reviewer Hospitality 11-50 employees Used daily for more than 2 years Review source Reviewed August 2025 Capello Salon & Spa 5 Aura Salonware is very easy to use and very easy to learn for newcomers. Their training videos are uber helpful, as well as the rest of the tools they have built it. They seem to have thought of almost everything that a salon would want to put into their software, which makes it that much better and efficient. I would recommend this to any stylist or salon looking to switch things up and make their lives a little easier! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Aura Salonware has wonderful customer service. I can count on them any time during our workday to assist with any issues we may be having, big or small. When we originally made the switch to Aura from our previous computer system, they made our transition quite seamless and were very efficient in the process. I love how user friendly the software is and how accommodating they are with changes. Cons: Nothing! Any issue we’ve ever had with Aura has been resolved relatively quickly with help from their great customer support team. Reasons for switching to Aura Salonware Aura was recommended to us by a trusted representative from a product company. Read More MC Meaghan C. Verified reviewer Cosmetics 11-50 employees Used daily for more than 2 years Review source Reviewed July 2025 Love Aura! 5 It has been a great supportive experience. I think the software has evolved in amazing ways over the past few years. Having the AuraPay option has been a GREAT addition for our small business. I truly feel like our business is growing alongside of and because of Aura! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Aura's customer service has been incredible since the beginning. Having someone to answer questions and assist me on utilizing the software makes it so much more valuable. Cons: I don't dislike the software at all. I think the only thing that is complicated is that in the email function. If they unsubscirbe from a marketing email, they also unsubscribe from confirmation emails. Reasons for choosing Aura Salonware The customer service was the best of all the software we tried out. Reasons for switching to Aura Salonware We wanted a program that felt like we could change with and for us Vendor Response Thank you for your review Meghan! We appreciate the feedback, and will look into the unsubscribe options. We look forward to supporting your business and growing along side you for years to come! Replied July 2025 Read More JC Judy C. Verified reviewer Performing Arts 2-10 employees Used daily for more than 2 years Review source Reviewed July 2025 Best software I have used. Synergy 5 It's been great. The staff at Aura is wonderful \[sensitive content hidden\] is alway's very helpful. managing clients is so easy. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Very easy to use is a great price. Love being able to text client about there appointments and making changes. Cons: Sometime it's hard to find what you are looking for. But staff is very helpful and reliable. Wish they could update the videos in help section. Reasons for choosing Aura Salonware It was referred by another Salon and then after talking to someone at Aura. Reasons for switching to Aura Salonware They were so out dated. very hard to use Read More SS Sandi S. Verified reviewer Retail 2-10 employees Used daily for more than 2 years Review source Reviewed July 2025 Happy salon owner 5 Great experience overall Working with the onboarding team was easy and they explained everything step by step. I work with \[sensitive content hidden\] for my training and he has continued to be available whenever I need him Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: Aura is very easy to use and navigate. Customer support is quick to respond and helpful. New team members can learn the system quickly. Cons: It would be great if Aura interfaced with Aveda. While I like the addition of features it would be nice if some were included in the base price it is getting a bit expensive monthly Reasons for choosing Aura Salonware I met with the sales rep at seriousbusiness and I she was great at demoing the product Reasons for switching to Aura Salonware wanted a change and Aura had features I liked Read More AH Amber H. Verified reviewer Retail 11-50 employees Used daily for less than 2 years Review source Reviewed July 2025 Awesome Software 4 Aura is a sleek, forward-thinking platform with great potential but still needs polish, but we undertand they are constatntly updating Ratings Breakdown 4 Ease of use 1 Value for money 4 Customer support 3 Functionality Pros: user-friendly interface and how intuitive it felt compared to older salon systems. The online booking and automated confirmations saved our front desk a lot of time, and the reporting features gave great visibility into staff performance and client trends. Cons: What I liked least was the lack of customization options for services like colors It felt very “one size fits all,” which didn’t work well for a multi-location setup like ours. Reasons for choosing Aura Salonware more what we were looking for similar to salon biz so not huge transition Reasons for switching to Aura Salonware expensive and not as custimizable as we wanted Read More Megan R. Verified reviewer Retail 11-50 employees Used daily for more than 2 years Review source Reviewed August 2025 Aura Review 4 Overall my experience has been pretty good. I have seen Aura grow since we have been with them in 2021. Ratings Breakdown 5 Ease of use 4 Value for money 3 Customer support 4 Functionality Pros: The software itself is pretty easy to use. I like that they are integrated with Aveda and help us to track benchmarks we use right at our fingertips. Cons: Customer support and the marketing capabilities. The support is not quick. If you are in a bind during a work day it isn't always easy to get help. The email and text capabilities could be more with the times. Reasons for switching to Aura Salonware At the time Aura was more with the times. Read More Showing 1 - 10 of 84 Reviews [See All Reviews](https://www.softwareadvice.com/salon/aura-salonware-profile/reviews/) ## Aura Salonware Popular Comparisons [Vagaro vs Aura Salonware](https://www.softwareadvice.com/salon/aura-salonware-profile/vs/vagaro/)[DaySmart Salon vs Aura Salonware](https://www.softwareadvice.com/compare/152899-DaySmart-Salon/vs/212392-aura-salonware/)[Mangomint vs Aura Salonware](https://www.softwareadvice.com/salon/aura-salonware-profile/vs/mangomint/)[GlossGenius vs Aura Salonware](https://www.softwareadvice.com/salon/aura-salonware-profile/vs/glossgenius/)[Goldie vs Aura Salonware](https://www.softwareadvice.com/salon/aura-salonware-profile/vs/goldie/)[ZENOTI vs Aura Salonware](https://www.softwareadvice.com/salon/aura-salonware-profile/vs/zenoti/)[Phorest vs Aura Salonware](https://www.softwareadvice.com/salon/aura-salonware-profile/vs/phorest/)[Meevo vs Aura Salonware](https://www.softwareadvice.com/salon/aura-salonware-profile/vs/meevo/)[Boulevard vs Aura Salonware](https://www.softwareadvice.com/salon/aura-salonware-profile/vs/boulevard/)[EnvisionNow vs Aura Salonware](https://www.softwareadvice.com/salon/aura-salonware-profile/vs/envision-salon/)[Zolmi vs Aura Salonware](https://www.softwareadvice.com/salon/aura-salonware-profile/vs/belliata/) [Compare All Alternatives](https://www.softwareadvice.com/salon/aura-salonware-profile/alternatives/) ## Other Top Recommended Salon Software [Clover](https://www.softwareadvice.com/retail/clover-profile/) **3.8** (575) Recently recommended **99** times [Meevo](https://www.softwareadvice.com/retail/meevo-profile/) **4.4** (276) Recently recommended **46** times [Stackably](https://www.softwareadvice.com/product/534764-Stackably/) **0.0** (0) Recently recommended **16** times [Boulevard](https://www.softwareadvice.com/retail/boulevard-profile/) **4.6** (366) Recently recommended **7** times Stuck Between Options? 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