It is quite bad and we are considering building this ourselves and canceling our subscription.

The segmentation functionally has allowed us to target exactly the customers that we need to reach. In particular by doing dynamic segmentations through their API.

Customer support is also very responsive and ready to set up calls to walk you through the functionality that interests you.

I especially liked the built-in dashboards that allow to monitor the user conversions, analyze the campaign data and find out the winners for each campaign.

I love how it enhances seamless engagement and interaction with our clients from anywhere anytime. It is possible to capture and retain new customers and has a very dedicated customer support team.

The program presents some errors when conducting interviews simultaneously, managing to confuse the resume causing the interview to be delayed a bit.

I really like how through Braze is quite helpful on various Email marketing and the campaign monitoring and also the content management functions are excellent.

It also has an amazing customer support team and a thriving user community on Slack which is active daily with helping each other with various use cases.

Pros: I've been using Braze for quite a while and have found it really useful for the marketing campaigns and communication with users.

Braze's ease of use is by far the best feature of the platform.

Braze allowed us to run more effective push notification campaigns but the integration was more challenging than expected.

It also has a pretty comprehensive documentation and short courses and video materials that you can use to get a better understanding of its possibilities.

Easy to send outbound marketing emails. The customer service is of great help to is and we find them anytime we reach out to them for help.

You don't want too much data or you'll hit your limits, and you don't want unneeded anonymous users or you'll be charged for those.

Managing multi channel marketing and push notifications has been instrumental in our organization. Implementation has been smooth and administrating has been quite easy with great UI.

Braze is extremely powerful as an engagement/lifecycle marketing. The feature set is vast, and it's ability to run complex trigger based experiments across multiple channels is really something.

One of the most remarkable features of Braze is its powerful customer list segmentation capabilities.

The interface and tools are quite intuitive, and even if you feel a bit confused, detailed documentation is there to help you out.

A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing” connected properly.

As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.

The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point.

The ease of setting up cross channel campaigns for user engagement.

We were able to get up to speed fast thanks to the assistance of their onboarding staff, and their customer service is excellent.

One of the best services for customer engagement.

Support given by our account is pretty good and the deliverability expert service is very good.

It allow anyone with basic skill to create and maintain campaign. The data integration is another feature which allow seamless migration of data to Braze.

The analytics of braze in the canvas section is very confusing.

Easy to use software to send push notifications.

Customer Support has been wonderful and integration has been easy so far.

Nimble and effective for a variety of marketing needs.

Some of my favorite features: * Advanced customer segmentation capabilities:  super easy to create targeted campaigns based on user behavior, preferences, and other demographic information.

The ability to create segments and target specific users is super useful. Tricking the results of campaigns is also straight forward and pretty advanced.

The only disadvantage is that the tool is fairly complicated and it can take time to learn to use Braze properly, it's the tradeoff for robust features.

The canvas flow is excellent. Love the oversight and automation it provides.

What i like best about Braze is how customer support of Braze responds to our issues when you we contact them. Also, it is cost friendly making it affordable to all sizes of companies.

The simple and effective A/B testing Capabilities for marketing campaigns is very easy to use, and offers quick and actionable results with minimal training.

Overall experience has been great with smooth implementation and integration.

Braze is a fantastic tool for creating agile marketing campaigns in your apps without necessarily needing dev help.

It is the best of the best email marketing tool we have ever used with an excellent interface and very customizable features.

I haven't had any issues with Braze so far. The minor problems and bugs were either quickly addressed by Braze team or resolved on our side.

The value you get out of it will rely on getting everything set up properly, but the customer service team is very helpful and always willing to answer questions.

It's the best CRM / MA tool I've ever used. It's easy to use if you know what you're doing, but is a bit complex for an entry level CRM Manager.

Its ease of use and customization capabilities make it easy to create and manage campaigns in just a few steps, while also enabling seamless customization of user journeys and data collection.

It has really helped us in saving on costs. Since we started using the software, we have greatly improved on our  marketing performance.

Braze is a simple yet very powerful tool for marketing automation.

Worth the floor pricing of €60k if you want advanced CRM.

Great robust platform, easy to use, allows to scale, needs some more features to be perfect.

The UI/UX of the platform is similar to other giant ad managers which made it easy for me to adapt quickly. Campaign management and reporting features were easy to learn without any guidance.

Their customer service team so amazing and responsive and we have really learnt great lessons from them, making have huge knowledge on how to manage and enhance customer engagement practices.

Spacing and font sizes become distorted if you dont work directly within the template guidelines. Connected content is difficult to edit if you don't have engineering support.

We can track our marketing progress on more than one channel. A clean and intuitive interface to use.

Its a super simple product to use and has a lot of functionality to improve segmentation and personalisation with ease.

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

The experience is great, support team works perfectly, always quick to react and solve any issue. Braze is really user friendly, I just wish they will make the UI a bit more simple.

I love Appboy interface and its features. With Appboy we can create personalized campaigns which strengthen our Brand and customer relationships.

Extremely powerful once you've got it well implemented.

I love the service it is simple for people to subscribe. On the back in the analytics are amazing and so easy to understand.

Mailchimp is super easy to use and was a breeze to set up. Everything was very straight forward and the user interface is very nice.

I liked that I had never used any type of service like this before and it made it very simple for my husband and I to reach out to folks who were interested in our business.

I like MailChimp and appreciate its ease of use and slick looking templates, also strong reporting and tracking capabilities.

Mailchimp works great for what it is and is price competitive. This is a great option for the budget conservative mind.

Some legit emails get marked as spam. If too many are marked as spam you run the risk of getting your account suspended or at times deleted.

Their ability to evolve in useful ways — mobile app, education program, email to postcards, etc — is what we like most, for sure, and why we stay with and recommend Mailchimp to others.

I love that I can create great looking emails with such ease. It has made a huge difference in my ability to communicate with my clients and two do connected drip marketing.

Mailchimp, is an excellent cost effective solution for sending out mass emails to customers. It has great capability for both the tech savvy and non-tech savvy users.

The customization feature allows you to create colorful and creative emails that are appealing to the eye. The scheduling feature is super helpful to plan out communications.

And allows for an all in one solution. The reporting is as good as it gets, most of their tools are free and the interface is super easy to use for editing purposes.

Customer support was terrible and when i misunderstood how to use the platform they terminated the relationship because of spam.

Mailchimp was very good and allowed my own business to grow and become stable. With a good website and domain making it stand out.

I love the ease of use ability to integrate with various platforms and ability to check daily on our growth.

Mailchimp has been great with keeping in contact with members of the community, providing important updates when needed.

The software is easy to use, it has great pricing and free services to get started. It allows you to see who is engaging in your emails and who is not, great design tools.

We use Mailchimp for all our drip and sales promo campaigns. We are a small company just getting our footing so having such an awesome tool to help us spread the word is a great benefit for us.

The concept is nice for large outreach and marketing emails. I was hoping to use this also as a customer service piece when reminding existing clients of upcoming maintenance.

Mailchimp is the perfect, entry-level system, for people that are just starting out. It is easy to use, great price (including a free version).

It came with free trial which helps to convince my company to use it. It has a great feature  and user interface that helps even any one new to email marketing to start with.

Easy to develop on using API, amazing possibility to up sell products via integrated marketing tools and integrations with e-commerce, brilliant list management features and click tracking.

I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

This price is outrageous. Also, they do not give you an option to not pay for the features you do not use.

The customization and integration of this software is great. Also, the easy of sending weekly and monthly newsletters is awesome.

US Dollar

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. 

LongDescription

A/B Testing

Sales Analytics

Multi-Channel Marketing

Drip Campaigns

Template Management

ROI Tracking

Email Marketing

Landing Pages/Web Forms

Customizable CTAs

Contextual Targeting

Dynamic Content

Segmentation

Push Notifications

WYSIWYG Editor

Mobile Optimization

Reporting/Analytics

Multivariate Testing

Web Notifications

App Notifications

Multi-Campaign

Campaign Planning

Channel Management

Marketing Automation

Campaign Management

Email Campaign Management

Subscriber Management

List Management

Please contact Braze directly for pricing details.

24/7 (Live Rep)

11-50

51-200

201-500

501-1000

1000+

Braze

In Person

Documentation

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others.

With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.

Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.

The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.

Real-Time Analytics

Engagement Tracking

Customer Surveys

Personalization

Social Marketing

Site Intercept Survey

Multi-Channel Management

Skip Logic

Lead Capture

Mass Texting

Activity Tracking

URL Customization

Shared Inboxes

Data Synchronization

Customer Segmentation

Subscription Management

Real-Time Monitoring

Responsive Web Design

Referral Tracking

Multi-Account Management

Real Time Editing

Marketing Calendar

Customer Database

Recommendations

Audience Targeting

Automated Publishing

Geolocation

Customizable Fields

Collaboration Tools

Data Import/Export

Randomization

Campaign Segmentation

Email Tracking

Lead Generation

Email Templates

Customer Activity Tracking

Email Distribution

Content Management

Form Builder

Preview Functionality

Mobile Access

Social Media Monitoring

Real-Time Data

Performance Metrics

Mobile Retargeting

Question Piping

Click Tracking

Multi-Channel Communication

Behavioral Targeting

Question Library

Question Branching

Social Media Integration

Behavior Analytics

Workflow Management

Email Management

Event Triggered Actions

Response Validation

Activity Dashboard

Response Quotas

Alerts/Notifications

CAN-SPAM Compliance

Reporting & Statistics

Social Media Retargeting

Website Visitor Tracking

Geotargeting

Automated Scheduling

Customizable Templates

Team Management

Image Library

Conversion Tracking

Lead Nurturing

Social Advertising

Delivery Tracking

Dashboard

Spam Blocker

Customer Journey Mapping

Real-Time Reporting

Support Audio/Images/Video

Contact Database

Monitoring

Mailchimp offers multiple pricing plans for their Marketing Platform:

Mailchimp Marketing Platform: 

- Free - $0/per month
- Essentials - $13/per month
- Standard - $20/per month
- Premium - $350/per month
 

Braze vs Mailchimp

User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

Support and Training

Popular Comparisons