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SEO Platforms


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SharpSpring logo
 
SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read More
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SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read More
 
Act-On logo
 
Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read More
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Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read More
 
ActiveDEMAND logo
 
ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses,... Read More
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ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses,... Read More
 
bpm'online marketing logo
 
Bpm’online marketing is a marketing automation platform that provides users with tools to manage lead management starting at demand generation, through nurturing and the transition to sales.  The solution features tools to test,... Read More
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Bpm’online marketing is a marketing automation platform that provides users with tools to manage lead management starting at demand generation, through nurturing and the transition to sales.  The solution features tools to test,... Read More
 
Salesforce Marketing Cloud logo
 
Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities... Read More
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Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities... Read More

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Yotpo logo
 
Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets... Read More
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Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets... Read More
 
SAP - CRM logo
 
SAP's powerful CRM solution arms medium and large companies with actionable customer insights, streamlined workflow and advanced reporting. Users will see improved efficiency, productivity and sales and marketing success.
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SAP's powerful CRM solution arms medium and large companies with actionable customer insights, streamlined workflow and advanced reporting. Users will see improved efficiency, productivity and sales and marketing success.
 
Leadfeeder logo
 
Leadfeeder is a cloud-based software-as-a-service application that tracks traffic to user websites in order to collect and score potential leads. It is suitable for business of all sizes across all industries. Leadfeeder offers integrations... Read More
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Leadfeeder is a cloud-based software-as-a-service application that tracks traffic to user websites in order to collect and score potential leads. It is suitable for business of all sizes across all industries. Leadfeeder offers integrations... Read More
 
Oracle Marketing Cloud logo
 
Oracle Marketing Cloud is a software-as-a-service solution that meets the needs of both the B2B and B2C marketer. Oracle Marketing Cloud (previously Oracle, Responsys, BlueKai, Compendium, and DataLogix) is an email marketing automation... Read More
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Oracle Marketing Cloud is a software-as-a-service solution that meets the needs of both the B2B and B2C marketer. Oracle Marketing Cloud (previously Oracle, Responsys, BlueKai, Compendium, and DataLogix) is an email marketing automation... Read More
 
SE Ranking logo
 
SE Ranking is a cloud-based search engine optimization (SEO) platform that is suitable for midsize marketing and software companies. It offers keyword position tracking, competitor analysis, backlink monitoring, website audits, social... Read More
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SE Ranking is a cloud-based search engine optimization (SEO) platform that is suitable for midsize marketing and software companies. It offers keyword position tracking, competitor analysis, backlink monitoring, website audits, social... Read More

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NapoleonCat logo
 
NapoloenCat is a cloud-based social media marketing platform that offers publishing, conversation tracking, social content management and analytics across platforms such as Facebook, Twitter, Instagram, YouTube, Google+ and Pinterest. Users... Read More
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NapoloenCat is a cloud-based social media marketing platform that offers publishing, conversation tracking, social content management and analytics across platforms such as Facebook, Twitter, Instagram, YouTube, Google+ and Pinterest. Users... Read More
 
CallidusCloud Marketing Automation logo
 
CallidusCloud was recently awarded a Bronze award by the American Business Awards for Best New Product or Service of the Year - B2B - Software. Their Marketing Automation product is web-based and incorporates Sales Automation.
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CallidusCloud was recently awarded a Bronze award by the American Business Awards for Best New Product or Service of the Year - B2B - Software. Their Marketing Automation product is web-based and incorporates Sales Automation.
 
CloudCherry logo
 
CloudCherry is a cloud-based customer relationship management (CRM) that helps brands track and improve customer engagement by mapping customer journeys, collecting omni-channel feedback and measuring its Net Promoter Score. CloudCherry... Read More
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CloudCherry is a cloud-based customer relationship management (CRM) that helps brands track and improve customer engagement by mapping customer journeys, collecting omni-channel feedback and measuring its Net Promoter Score. CloudCherry... Read More
 
Pega CRM logo
 
Pega CRM is an enterprise-level customer relationship management (CRM) solution by Pegasystems that integrates sales, marketing and customer service capabilities into one solution. It also offers end-to-end automation and real-time... Read More
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Pega CRM is an enterprise-level customer relationship management (CRM) solution by Pegasystems that integrates sales, marketing and customer service capabilities into one solution. It also offers end-to-end automation and real-time... Read More
 
Unamo SEO logo
 
Unamo SEO is a cloud-based search engine optimization (SEO) platform suitable for businesses of all sizes. Unamo helps users analyze keyword rankings and backlinks, generate reports and analyze website optimization issues. Unamo SEO... Read More
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Unamo SEO is a cloud-based search engine optimization (SEO) platform suitable for businesses of all sizes. Unamo helps users analyze keyword rankings and backlinks, generate reports and analyze website optimization issues. Unamo SEO... Read More

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SAM logo
 

SAM

SAM is a web-based, fully integrated sales and marketing system. The main features of the system include email marketing, social marketing, content marketing, direct marketing, SEO, visibility, marketing intelligence, and marketing... Read More
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SAM is a web-based, fully integrated sales and marketing system. The main features of the system include email marketing, social marketing, content marketing, direct marketing, SEO, visibility, marketing intelligence, and marketing... Read More
 
SAP Hybris Cloud for Customers logo
 
SAP Hybris is an omnichannel commerce platform, offering products to help enterprise companies target, engage, and support their customer base. The solution is available for cloud-based or on-premise deployment and integrates with... Read More
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SAP Hybris is an omnichannel commerce platform, offering products to help enterprise companies target, engage, and support their customer base. The solution is available for cloud-based or on-premise deployment and integrates with... Read More
 
Spaceboost logo
 
Spaceboost is a cloud-based marketing tool suitable for large and midsize businesses in industries such as advertising and marketing, retail, food and beverage, media and more. RocketROI offers various tools to manage Google AdWords,... Read More
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Spaceboost is a cloud-based marketing tool suitable for large and midsize businesses in industries such as advertising and marketing, retail, food and beverage, media and more. RocketROI offers various tools to manage Google AdWords,... Read More
 
SoAmpli logo
 
SoAmpli is a cloud-based advocate marketing and sales platform. SoAmpli provides a platform for marketing and social media managers to distribute content to their sales teams and employees. Users can schedule posts of company content... Read More
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SoAmpli is a cloud-based advocate marketing and sales platform. SoAmpli provides a platform for marketing and social media managers to distribute content to their sales teams and employees. Users can schedule posts of company content... Read More
 
dbSignals logo
 
Created for businesses of all sizes, dbSignals is a fit for both B2B and B2C companies needing a sales and marketing automation system to track client data, nurture leads, and boost customer engagement. The system also features analytics... Read More
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Created for businesses of all sizes, dbSignals is a fit for both B2B and B2C companies needing a sales and marketing automation system to track client data, nurture leads, and boost customer engagement. The system also features analytics... Read More
 

Buyer's Guide

by Craig Borowski,
Market Research Associate
Last Updated: March 31, 2018


Like a tree falling in the woods, if you create a website, and none of its pages are on the first page of Google's search results, does anyone see it? With more than half of all website vistors arriving through search engines—many of whom don't look past the first or second result—the answer is: "not as much as you'd like."

Search engine optimization (SEO) has become a vital practice for any marketing department that wants potential customers to land on their business's website. While SEO is increasingly important, it's also become more difficult to carry out. Between unexpected search engine algorithm updates and increasing competition for high-value keywords, it is requiring more resources than ever before to do SEO well.

If SEO is an important facet of your company's online marketing strategy, you should consider investing in an SEO platform: software designed to help businesses track, manage and achieve better results with their SEO efforts.

In this guide, we'll go over everything you need to know about SEO platforms to help you choose the right system for your needs.

Here's what we'll cover:

What Are SEO Platforms?
Common SEO Platform Functionality
How Much Do SEO Platforms Cost?
5 Important Questions to Ask SEO Platform Vendors
Additional SEO Platform Resources

What Are SEO Platforms?

SEO platforms are software systems designed to help companies improve the results from their SEO efforts and track the search engine performance of their websites over time.

If you're currently using multiple tools and spreadsheets to monitor search engine rankings, do keyword research or perform SEO audits on your website, an SEO platform can consolidate all of these important functions into one centralized system.

Competitor analysis in the SEO platform of HubSpot Marketing Hub

SEO competitor analysis in HubSpot Marketing Hub

SEO platforms can be purchased to stand alone or as a functionality set within a larger, more comprehensive marketing software suite. These suites also provide applications for functions such as content marketing, social media management and more.

Common SEO Platform Functionality

There are a variety of SEO platforms out there, ranging from simple keyword tools for freelance bloggers all the way up to enterprise-level systems for multinational marketing departments. In general though, SEO platforms all tend to have the following five functions:

SEO tracking Tracks search engine rankings and related traffic metrics for various web pages.
SEO auditing Analyzes whole websites and individual web pages, recommending areas for SEO improvement.
Keyword research Recommends relevant keyword targets. Users can search keywords to discover different SEO metrics about them.
Backlink analysis Monitors overall backlink quality. Performs a scan looking for broken or low-quality backlinks to web pages.
Reporting Generates standard or customizable reports for key SEO metrics, which are sent to stakeholders on a regular basis.

Another function that is often requested but is less common than these five is competitor research: tools that allow users to track important SEO metrics for the other businesses in their industry.

Finally, though most systems focus solely on organic SEO, some SEO platforms also have tools to support search engine marketing (SEM) (i.e., paid search). These include: campaign management, bid optimization, ad copy A/B testing, budget tracking and more. If managing the SEO and SEM arms of your marketing department in one system is important to you, there are systems out there that support this. SEMrush is just one example.

How Much Do SEO Platforms Cost?

Most SEO software vendors charge a flat monthly fee ranging from $20 at the low end all the way up to $1,000+ for more robust systems. Oftentimes, you'll find that vendors offer a tiered pricing structure where paying more money per month gets you more functionality, more user seats, more pages you can track, more keywords you can research etc.

Tiered pricing for Moz Pro

Tiered pricing for Moz Pro

Because a lot of systems offer similar functionality at a relatively affordable cost compared to other types of software, these limits on users, keywords, campaigns and otherwise can end up being the most significant factor in your purchase decision. Make sure you choose a system that can not only accommodate your needs today, but can also handle growth in the near future.

5 Important Questions to Ask SEO Platform Vendors

The most important thing to keep in mind when talking to different software vendors is due diligence. Don't skimp on research, and definitely don't be afraid to ask a million questions. Otherwise, you may pay for a system that's not as good a fit as you thought.

With that in mind, here are five important questions you should ask every SEO platform vendor on your shortlist:

  1. How are your proprietary metrics calculated? Make sure you understand all of the components that go into any proprietary SEO scores or rankings that vendors have created for their system.
  2.   
  3. Does your platform support international search? Some systems only focus on U.S. search engines and metrics, which isn't ideal if you're an international business.
  4.   
  5. How do you calculate search volume? Also, how up-to-date are the search volume numbers? Often, there's a couple months delay between the search numbers you see in your system and the search numbers that are happening in real time.
  6.   
  7. How customizable are the reports? Ask stakeholders the types of metrics they want to see (and the format in which they want to see them) ahead of time to ensure that vendors allow for that type of reporting.
  8.   
  9. What kind of support do you offer? Local support available 24/7 by phone or email is ideal. Also ask if they have SEO experts on staff to help with things like staying on top of search engine algorithm changes.

Additional SEO Platform Resources

Whether you're an SEO pro or a new kid on the content marketing block, it's important to stay on top of trends in this ever-changing field. Here are some additional resources to help you with your SEO needs:

 

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