--- title: "Best Social Media Management Software - 2026 Reviews & Pricing" description: "Find the best Social Media Management Software for your organization. Compare top Social Media Management Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/marketing/social-media-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / Social Media Management Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Social Media Management Software of 2026 Updated October 27, 2026 ## Social Media Management FAQs Software Advice advisors had 25 conversations with buyers about Social Media Management software between January 2025 and June 2026. These are the questions that came up most. - How do I choose the right Social Media Management software for my business? Choosing the right social media management tool comes down to matching platform support, post scheduling, and ease of use to the workflows buyers our advisors talk to need most. Teams often look for software that reduces manual posting and spreadsheet use, lets multiple users coordinate content in advance, and supports all their active social channels. Buyers frequently mention friction when necessary features are only in higher-priced plans, so confirming which plan covers day-to-day requirements is key. Most buyers also want cloud-based access and simple tools for planning, editing, and publishing posts across accounts. - What is the best Social Media Management software for a small to mid-size marketing team? Based on advisor calls, small to mid-size marketing teams looking for social media management software usually need a system that handles multiple social platforms and offers post scheduling. Buyers often prioritize tools that let several users manage and schedule content in advance, making it easier to coordinate campaigns. A good fit should support the main channels the team uses and offer a simple way to plan, edit, and publish posts at set times. Answer based on 9 advisor calls - What should businesses watch out for when choosing Social Media Management software? Advisor-call conversations show that buyers should pay close attention to how much manual work or spreadsheet use a social media management software still requires. Many buyers, especially from small businesses and public, non-profit, and religious organizations, are looking to move away from time-consuming manual posting. Cloud-based deployment is the main option buyers discuss, so it's important to clarify if the software offers easy online access and updated features. Scheduling posts across multiple platforms is a must-have for most buyers and should be tested before making a decision. Answer based on 21 advisor calls - What are common complaints about Social Media Management software? During advisor calls, buyers most often cite overall dissatisfaction with their current social media management tool. Many point out friction from relying on manual work or spreadsheet-based processes, which can be time consuming and increase the chance for errors. Answer based on 7 advisor calls - What is the difference between Social Media Management software and a general marketing platform? Social media management software focuses on scheduling posts and managing content across social media accounts, while buyers frequently tell our advisors that general marketing platforms often cover a wider range of marketing activities beyond just social media. social media management systems are chosen by users who want to automate posting times and centralize their social media activity, especially when manual or spreadsheet-based processes become a challenge. In contrast, buyers looking for broader campaign features, like email or event marketing, tend to explore general marketing platforms instead. Answer based on 21 advisor calls - Can Social Media Management software integrate with CRM and analytics platforms? No, according to our advisors, buyers do not mention integrations between social media management software and customer relationship management (CRM) or analytics platforms in calls. Instead, buyers most often request links to social platforms such as Instagram and LinkedIn-related tools for advertising, learning, and lead capture. The need for direct CRM or analytics connections does not come up as a common requirement in these advisor-call conversations. Answer based on 7 advisor calls - How much does Social Media Management software cost? When speaking with our advisors, buyers most often see social media management tools priced either per user per month or as a flat monthly rate. The median flat monthly price falls around $397, with options spanning from $48 to $450. For per-user pricing, teams regularly pay about $50 per user each month, but quotes can range from $18 up to $79. Buyers frequently mention friction when features they need are only available at higher tiers, so many focus early conversations on narrowing down which plan fits their actual requirements. Answer based on 10 advisor calls - What features should Social Media Management software include? In advisor calls, buyers most often ask for the ability to schedule posts at specific times across social media platforms, blogs, and websites. This post scheduling feature is a priority for users who want to plan and automate their content in advance. Answer based on 15 advisor calls - What is Social Media Management software and what does it do? Social media management software helps businesses track, publish, and update content across platforms like Twitter, Facebook, LinkedIn, and Pinterest. Buyers we've talked to use it to schedule posts ahead of time, coordinate messaging across multiple accounts, and manage day-to-day social media activity in one place. Answer based on 15 advisor calls On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Frequently Asked Questions 5. Related Software Filter products 432 results ### Compare Products Showing 1 - 25 of 432 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [HubSpot Marketing Hub](/product/119437-HubSpot-Marketing/) - Overall rating: 4.5/5 - Reviews: 6,261 - Starting price: $15.00/month - Best for: Campaign Tracking - Free trial: Available - Free demo: Not available #### Overview HubSpot Marketing Hub helps marketing teams build demand and turn more of it into pipeline. Your campaigns, content, and automation work from the same customer data as the rest of [Read more](/product/119437-HubSpot-Marketing/) ##### What users love - Centralized marketing management platform - User-friendly and intuitive interface - Responsive support and resources ##### To take in mind - Steep and complex pricing tiers - Costly for small businesses - Limited template customization options #### Features ##### Best rated features - Search Marketing: 5/5 - Google Analytics Integration: 5/5 - Email Tracking: 5/5 - Audit Management: 4.8/5 ##### Worst rated features - Email Templates: 3/5 - Personalization: 3.5/5 - Drag & Drop: 3.8/5 - WYSIWYG Editor: 3.8/5 [See all features](/product/119437-HubSpot-Marketing/#key-features) #### Pricing ##### Marketing Hub Starter - Price: $15.00/month - Essential marketing, sales, service, content, and data management software ##### Marketing Hub Professional - Price: $890.00/month - For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to ##### Marketing Hub Enterprise - Price: $3,600.00/month - For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven [See full pricing details](/product/119437-HubSpot-Marketing/#pricing-and-plans) --- ### [emfluence Marketing Platform](/marketing/emfluence-profile/) - Overall rating: 4.7/5 - Reviews: 51 - Starting price: $1,000.00/month - Free trial: Available - Free demo: Not available #### Overview The emfluence Marketing Platform is designed for marketers who want powerful automation without unnecessary complexity. It’s an intuitive, full-featured marketing automation [Read more](/marketing/emfluence-profile/) #### Features ##### Best rated features - Customer Segmentation: 5/5 - Segmentation: 5/5 - Collaboration Tools: 5/5 - Lead Qualification: 5/5 ##### Worst rated features - Reporting/Analytics: 2.5/5 - Campaign Analytics: 3/5 - Multi-Campaign: 3/5 - Lead Management: 3/5 [See all features](/marketing/emfluence-profile/#key-features) #### Pricing ##### Small Business - Price: $1,000.00/month - Pricing for active email list size up to 30,000 contacts. ##### Mid-Sized Business - Price: $2,400.00/month - Pricing for active email list size up to 150,000 contacts. ##### Enterprise - Price: $5,400.00/month - Pricing for active email list size up to 500,000 contacts. [See full pricing details](/marketing/emfluence-profile/#pricing-and-plans) --- ### [DivvyHQ](/marketing-planning/divvyhq-profile/) - Overall rating: 4.2/5 - Reviews: 63 - Starting price: $79.00/month - Free trial: Available - Free demo: Not available #### Overview DivvyHQ is a cloud-based content marketing solution that caters to content teams in large agencies, media companies and publishers. Key features include audience targeting, brand [Read more](/marketing-planning/divvyhq-profile/) #### Pricing ##### Divvy Essentials - Price: $79.00/month [See full pricing details](/marketing-planning/divvyhq-profile/#pricing-and-plans) --- ### [Publer](/marketing/publer-profile/) - Overall rating: 4.8/5 - Reviews: 981 - Starting price: $5.00/month - Best for: Post Scheduling - Free trial: Available - Free demo: Not available #### Overview Publer is a social media management software designed to help businesses manage content across Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, [Read more](/marketing/publer-profile/) #### Features ##### Best rated features - Post Scheduling: 4.9/5 - Automated Publishing: 4.8/5 - Multi-Account Management: 4.8/5 - Content Management: 4.7/5 ##### Worst rated features - Tagging: 3.8/5 [See all features](/marketing/publer-profile/#key-features) #### Pricing ##### Professional - Price: $5.00/month - This plan offers a 7 day free trial. ##### Business - Price: $10.00/month - This plan offers a 14 day free trial. [See full pricing details](/marketing/publer-profile/#pricing-and-plans) --- ### [Conte.ai](/marketing/postoplan-profile/) - Overall rating: 4.8/5 - Reviews: 403 - Starting price: $39.00 - Best for: Content Publishing Options - Free trial: Not available - Free demo: Not available #### Overview Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and in any sector. What distinguishes us is our unique [Read more](/marketing/postoplan-profile/) #### Features ##### Best rated features - Content Library: 5/5 - Real-Time Analytics: 5/5 - Publish Scheduling: 5/5 - Visual Analytics: 5/5 [See all features](/marketing/postoplan-profile/#key-features) --- ### [Zoho Social](/marketing/zoho-social-profile/) - Overall rating: 4.7/5 - Reviews: 3,485 - Starting price: $15.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence from one platform. Zoho Social supports major social [Read more](/marketing/zoho-social-profile/) ##### What users love - Centralized multi-channel management - Intuitive and simple interface - Efficient post scheduling tools ##### To take in mind - Posting limitations and restrictions - Account linking and access issues - Media upload and editing challenges #### Features ##### Best rated features - Content Scheduling: 5/5 - Commenting/Notes: 5/5 - Multi-Channel Management: 5/5 - Real-Time Monitoring: 5/5 ##### Worst rated features - Sentiment Analysis: 3.3/5 - Editorial Calendar: 4/5 - Campaign Scheduling: 4/5 - @mentions: 4/5 [See all features](/marketing/zoho-social-profile/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request - This plan is offered at zero cost ##### Standard Plan - Price: $15.00/month - This plan is also available for $10 per month on an annual subscription. ##### Professional - Price: $40.00/month - This plan is also available for $30 per month on an annual subscription. [See full pricing details](/marketing/zoho-social-profile/#pricing-and-plans) --- ### [Instagram](/marketing/instagram-profile/) - Overall rating: 4.7/5 - Reviews: 5,225 - Best for: Photos/Images - Free trial: Not available - Free demo: Not available #### Overview Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, [Read more](/marketing/instagram-profile/) ##### What users love - Creative and easy photo sharing - Intuitive and user-friendly interface - Versatile visual content sharing ##### To take in mind - Security, spam, and support problems - Algorithm and content quality issues - Addiction and mental health concerns #### Features ##### Best rated features - Social Advertising: 4.9/5 - Photos/Images: 4.8/5 - Mobile Access: 4.8/5 - Media Management: 4.7/5 ##### Worst rated features - Moderation: 3.7/5 - Automated Scheduling: 3.8/5 - Discussions/Forums: 3.8/5 [See all features](/marketing/instagram-profile/#key-features) --- ### [Missinglettr](/url-shortener/missinglettr-profile/) - Overall rating: 4.8/5 - Reviews: 267 - Starting price: $0.00 - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it across social media accounts including Facebook, Twitter, [Read more](/url-shortener/missinglettr-profile/) #### Features ##### Best rated features - Link Analytics: 5/5 - Tag Management: 5/5 - Reporting & Statistics: 5/5 - Customizable Templates: 5/5 ##### Worst rated features - Email Marketing: 3/5 - Conversion Tracking: 3/5 - Campaign Management: 3.7/5 - Campaign Analytics: 4/5 [See all features](/url-shortener/missinglettr-profile/#key-features) #### Pricing ##### Free - Price: $0.00 - The plan comes with a free trial and guarantee that you can cancel whenever you want to. ##### Solo - Price: $19.00/month - The plan comes with a free trial and guarantee that you can cancel whenever you want to. ##### Pro - Price: $59.00/month - The plan comes with a free trial and guarantee that you can cancel whenever you want to. [See full pricing details](/url-shortener/missinglettr-profile/#pricing-and-plans) --- ### [Cloud Campaign](/marketing/cloud-campaign-profile/) - Overall rating: 4.9/5 - Reviews: 162 - Starting price: $49.00/month - Best for: Multi-Account Management - Free trial: Available - Free demo: Not available #### Overview Cloud Campaign is a social media marketing solution that helps businesses schedule posts, monitor feeds, and track engagement for various social media channels such as Facebook, [Read more](/marketing/cloud-campaign-profile/) #### Features ##### Best rated features - Customizable Branding: 5/5 - Trend Analysis: 5/5 - Multi-Channel Management: 5/5 - Reporting & Statistics: 5/5 ##### Worst rated features - Tagging: 3.8/5 [See all features](/marketing/cloud-campaign-profile/#key-features) #### Pricing ##### Freelancer - Price: $49.00/month ##### Team - Price: $199.00/month ##### Agency - Price: $299.00/month - 14-day free trial available. No hidden fees. For marketing agencies. [See full pricing details](/marketing/cloud-campaign-profile/#pricing-and-plans) --- ### [VBOUT](/marketing/vbout-profile/) - Overall rating: 4.8/5 - Reviews: 191 - Starting price: $50.00/month - Best for: Marketing Automation - Free trial: Available - Free demo: Available #### Overview VBOUT is an AI-Enabled Marketing Platform that helps small teams create big businesses. The platform provides 14+ powerful marketing tools, integrated AI features, powerful [Read more](/marketing/vbout-profile/) #### Features ##### Best rated features - Social Media Integration: 5/5 - Website Publishing Options: 5/5 - Real-Time Reporting: 5/5 - Social Media Monitoring: 5/5 ##### Worst rated features - Form Builder: 2/5 - Customizable Branding: 4/5 - Content Management: 4/5 - Lead Generation: 4/5 [See all features](/marketing/vbout-profile/#key-features) #### Pricing ##### The starter plan - Price: $50.00/month - The starter plan costs $50/month starting at 500 emails per month. ##### The professional plan - Price: $100.00/month - The professional plan costs $100/month starting at 500 emails per month. ##### The enterprise plan - Price: Custom - Pricing available upon request - You need to contact sales to get a custom plan. [See full pricing details](/marketing/vbout-profile/#pricing-and-plans) --- ### [Birdeye](/online-payment/birdeye-profile/) - Overall rating: 4.7/5 - Reviews: 708 - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview Birdeye is a cloud-based marketing and reputation management platform built for multi-location businesses, from small operations to large enterprises across healthcare, financial [Read more](/online-payment/birdeye-profile/) ##### What users love - Centralized review collection and response - Responsive and helpful support team - User-friendly and intuitive interface ##### To take in mind - Expensive for small businesses - Inconsistent service and communication issues - Difficult contract cancellation process #### Features ##### Best rated features - Survey/Poll Management: 5/5 - Response Types: 5/5 - Multi-Channel Distribution: 5/5 - Brand Tracking: 5/5 [See all features](/online-payment/birdeye-profile/#key-features) #### Pricing ##### Starter - Price: Custom - Pricing available upon request ##### Growth - Price: Custom - Pricing available upon request ##### Dominate - Price: Custom - Pricing available upon request [See full pricing details](/online-payment/birdeye-profile/#pricing-and-plans) --- ### [ContentStudio](/cms/contentstudio-profile/) - Overall rating: 4.7/5 - Reviews: 674 - Starting price: $19.00/month - Best for: Customer support - Free trial: Available - Free demo: Not available #### Overview ContentStudio is an all-in-one, cloud-based social media management and content marketing platform designed for agencies, brands, marketers, small to midsize businesses, and [Read more](/cms/contentstudio-profile/) ##### What users love - Centralized social media control - User-friendly and efficient workflow - Diverse and evolving feature set ##### To take in mind - Posting limitations and reliability issues #### Features ##### Best rated features - Multi-Campaign: 5/5 - Search/Filter: 5/5 - Dashboard: 5/5 - Image Editing: 5/5 ##### Worst rated features - Filtering: 3/5 - Keyword Filtering: 3.5/5 - Version Control: 3.5/5 - Customer Segmentation: 3.5/5 [See all features](/cms/contentstudio-profile/#key-features) #### Pricing ##### Standard - Price: $19.00/month - The price becomes $19/month, if paid yearly. Besides, there is a 7-day free trial available as well. ##### Advance - Price: $49.00/month - The price becomes $49/month, if paid yearly. Besides, there is a 14-day free trial available as ##### Agency Unlimited - Price: $99.00/month - The price becomes $99/month if paid yearly. Besides, there is a 7-day free trial available as well. [See full pricing details](/cms/contentstudio-profile/#pricing-and-plans) --- ### [SmarterQueue](/marketing/smarterqueue-profile/) - Overall rating: 4.8/5 - Reviews: 135 - Starting price: $29.99/month - Best for: Automated Publishing - Free trial: Available - Free demo: Not available #### Overview SmarterQueue is a social media management tool that helps influencers, entrepreneurs, marketers, and businesses manage monitoring, content posting, scheduling, customer engagement, [Read more](/marketing/smarterqueue-profile/) #### Features ##### Best rated features - Multi-Channel Data Collection: 5/5 - Campaign Scheduling: 5/5 - Dashboard: 5/5 - Campaign Analytics: 5/5 [See all features](/marketing/smarterqueue-profile/#key-features) #### Pricing ##### Solo - Price: $29.99/month - The plan offers a free trial. It further charges $7 per add-on profile. The price becomes ##### Business - Price: $49.99/month - The plan offers a free trial. It further charges $5 per add-on profile. The price becomes ##### Agency - Price: $99.99/month - The plan offers a free trial. It further charges $4 per add-on profile. The price becomes [See full pricing details](/marketing/smarterqueue-profile/#pricing-and-plans) --- ### [Brand24](/marketing/brand24-profile/) - Overall rating: 4.7/5 - Reviews: 257 - Starting price: $199.00/month - Best for: Value for money - Free trial: Available - Free demo: Available #### Overview Brand24 is an AI-powered social listening and media monitoring platform that gathers and analyzes publicly available mentions of your keywords across the Internet. All the data is [Read more](/marketing/brand24-profile/) #### Features ##### Best rated features - Contact Management: 5/5 - Real-Time Analytics: 5/5 - Data Visualization: 5/5 - Review Notification: 5/5 ##### Worst rated features - AI/Machine Learning: 2/5 - Visual Analytics: 3/5 - Generative AI: 3.3/5 - API: 3.7/5 [See all features](/marketing/brand24-profile/#key-features) #### Pricing ##### Individual - Price: $199.00/month - It is designed for tracking a small brand, and includes up to 3 keywords, 2k mentions per month, and ##### Team - Price: $299.00/month - The Team plan is designed for startups and small businesses, and includes up to 7 keywords, 5k ##### Pro - Price: $399.00/month - The Pro plan is designed for growing businesses and small agencies. and includes up to 12 keywords, [See full pricing details](/marketing/brand24-profile/#pricing-and-plans) --- ### [RecurPost](/marketing/recurpost-profile/) - Overall rating: 4.7/5 - Reviews: 170 - Starting price: $9.00/month - Best for: Content Management - Free trial: Available - Free demo: Not available #### Overview RecurPost is a full social media system that helps teams plan, publish, review, and analyze content across all major platforms. The goal is to make daily work simple for creators [Read more](/marketing/recurpost-profile/) #### Features ##### Best rated features - Customizable Reports: 5/5 - Workflow Management: 5/5 - Campaign Planning: 5/5 - Engagement Tracking: 5/5 [See all features](/marketing/recurpost-profile/#key-features) #### Pricing ##### Starter - Price: $9.00/month - 14-day free trial. ##### Personal - Price: $25.00/month - 14-day free trial. ##### Agency - Price: $79.00/month - 14-day free trial. [See full pricing details](/marketing/recurpost-profile/#pricing-and-plans) --- ### [Loomly](/marketing/loomly-profile/) - Overall rating: 4.7/5 - Reviews: 509 - Starting price: $42.00/month - Best for: Features - Free trial: Available - Free demo: Available #### Overview Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all in one place. Streamline your entire social media [Read more](/marketing/loomly-profile/) ##### What users love - Centralized multi-platform management - Intuitive and accessible interface - Visual content planning tools ##### To take in mind - Manual and inconsistent posting issues #### Features ##### Best rated features - @mentions: 5/5 - Customizable Templates: 5/5 - Customizable Reports: 5/5 - Access Controls/Permissions: 5/5 [See all features](/marketing/loomly-profile/#key-features) #### Pricing ##### Base - Price: $42.00/month - Up to 2 Users ##### Standard - Price: $80.00/month - Up to 6 Users ##### Advanced - Price: $175.00/month - Up to 14 Users [See full pricing details](/marketing/loomly-profile/#pricing-and-plans) --- ### [SE Ranking](/marketing/se-ranking-profile/) - Overall rating: 4.7/5 - Reviews: 298 - Starting price: $103.20/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview SE Ranking is the search performance platform for marketing teams and agencies that need to understand their full digital ecosystem — not just their keyword rankings. As AI search, [Read more](/marketing/se-ranking-profile/) #### Features ##### Best rated features - SEO Audit: 5/5 - Web Traffic Reporting: 5/5 - Customizable Reports: 5/5 - For PPC Campaigns: 5/5 ##### Worst rated features - Scheduled/Automated Reports: 3/5 - Social Media Monitoring: 3/5 - Campaign Management: 3.7/5 - Engagement Tracking: 4/5 [See all features](/marketing/se-ranking-profile/#key-features) #### Pricing ##### Core - Price: $103.20/month - SEO + GEO for marketing teams with repeatable delivery ##### Growth - Price: $223.20/month - Automation and collaboration for multi-client SEO + GEO ##### Enterprise - Price: Custom - Pricing available upon request - Custom SEO & GEO platform for large teams and complex tasks [See full pricing details](/marketing/se-ranking-profile/#pricing-and-plans) --- ### [Statusbrew](/social-media-monitoring/statusbrew-profile/) - Overall rating: 4.8/5 - Reviews: 86 - Starting price: $179.00/month - Free trial: Available - Free demo: Available #### Overview Statusbrew is a complete social media marketing suite, which is carefully designed to help social media teams work more efficiently and effectively across Twitter, Facebook, [Read more](/social-media-monitoring/statusbrew-profile/) #### Features ##### Best rated features - Engagement Tracking: 5/5 - Conversion Tracking: 5/5 - Keyword Filtering: 5/5 - Post Scheduling: 4.8/5 ##### Worst rated features - Customer Segmentation: 4/5 [See all features](/social-media-monitoring/statusbrew-profile/#key-features) #### Pricing ##### Standard - Price: $179.00/month - This plan is billed annually. Free trial is available for 7 days. ##### Premium - Price: $229.00/month - This plan is billed annually. Free trial is available for 14 days. ##### Enterprise - Price: Custom - Pricing available upon request - Contact the team for pricing information. [See full pricing details](/social-media-monitoring/statusbrew-profile/#pricing-and-plans) --- ### [Kontentino](/marketing/kontentino-profile/) - Overall rating: 4.7/5 - Reviews: 201 - Starting price: €49.00/month - Best for: Small businesses - Free trial: Available - Free demo: Available #### Overview Kontentino is a collaborative social media tool that turns chaos into clarity - helping teams plan, approve, and schedule together effortlessly. It brings marketing teams, [Read more](/marketing/kontentino-profile/) #### Features ##### Best rated features - Status Tracking: 5/5 - API: 5/5 - Task Scheduling: 5/5 - @mentions: 5/5 ##### Worst rated features - Real-Time Data: 4/5 - Click Tracking: 4/5 [See all features](/marketing/kontentino-profile/#key-features) #### Pricing ##### Starter - Price: €49.00/month - Built for teams getting started with social media management. Includes essential features like ##### Starter + - Price: €79.00/month - All-inclusive suite of social media tools for small teams with up to 5 members. A step up from ##### Standard - Price: €109.00/month - Expanded SMM toolbox reflecting the needs of bigger and growing teams. Designed for agencies and [See full pricing details](/marketing/kontentino-profile/#pricing-and-plans) --- ### [Eclincher](/marketing/eclincher-profile/) - Overall rating: 4.7/5 - Reviews: 224 - Starting price: $149.00/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Eclincher is an AI-powered social media management, brand monitoring, and local SEO tools. Our platform includes Social Media Management, Brand Monitoring, Social Listening, Local [Read more](/marketing/eclincher-profile/) #### Features ##### Best rated features - Keyword Filtering: 5/5 - Monitoring: 5/5 - Customer Segmentation: 5/5 - Reporting/Analytics: 5/5 ##### Worst rated features - Campaign Management: 1/5 - Drag & Drop: 1/5 - Real-Time Data: 1/5 - Performance Metrics: 1/5 [See all features](/marketing/eclincher-profile/#key-features) #### Pricing ##### Standard - Price: $149.00/month - 14-day free trial Basic: $149/month - 1 user, 10 social profiles ##### Professional - Price: $349.00/month - 14-day free trial Premier: $349/month - 5 user, 25 social profiles ##### Enterprise - Price: Custom - Pricing available upon request - Custom plan, free trial with invitation [See full pricing details](/marketing/eclincher-profile/#pricing-and-plans) --- ### [Hopper HQ](/marketing/hopper-hq-profile/) - Overall rating: 4.7/5 - Reviews: 139 - Starting price: $19.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview HopperHQ is a social media marketing solution that enables businesses to plan and post content across Instagram, LinkedIn, Twitter and Facebook, track follower growth and [Read more](/marketing/hopper-hq-profile/) #### Features ##### Best rated features - Calendar Management: 5/5 - Social Media Integration: 5/5 - API: 5/5 - Tagging: 5/5 ##### Worst rated features - Performance Metrics: 3/5 - Customer Segmentation: 4/5 - Automated Scheduling: 4/5 [See all features](/marketing/hopper-hq-profile/#key-features) #### Pricing ##### Basic - Price: $19.00/month [See full pricing details](/marketing/hopper-hq-profile/#pricing-and-plans) --- ### [Semrush](/marketing/semrush-profile/) - Overall rating: 4.6/5 - Reviews: 2,330 - Starting price: $139.95/month - Best for: Enterprise businesses - Free trial: Available - Free demo: Not available #### Overview Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for [Read more](/marketing/semrush-profile/) ##### What users love - Comprehensive SEO management suite - Robust competitor intelligence tools - Wide-ranging feature set ##### To take in mind - Expensive and fragmented pricing - Data accuracy and limitations - Complex and cluttered navigation #### Features ##### Best rated features - SEO Audit: 5/5 - Visualization: 5/5 - Website Management: 5/5 - Customer Engagement: 5/5 ##### Worst rated features - Geotargeting: 3/5 - Editorial Calendar: 3.6/5 [See all features](/marketing/semrush-profile/#key-features) #### Pricing ##### Pro - Price: $139.95/month - Add-ons available for extra cost ##### Guru - Price: $249.95/month - Add-ons available for extra cost ##### Business - Price: $499.95/month - Add-ons available for extra cost [See full pricing details](/marketing/semrush-profile/#pricing-and-plans) --- ### [Remarkety](/marketing/remarkety-profile/) - Overall rating: 4.7/5 - Reviews: 130 - Starting price: $25.00/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview Remarkety is a cloud-based eCommerce marketing automation platform designed to help retailers and digital marketing agencies determine consumer buying behavior through predictive [Read more](/marketing/remarkety-profile/) #### Features ##### Best rated features - Engagement Tracking: 5/5 - Data Import/Export: 5/5 - Website Visitor Tracking: 5/5 - Multi-Campaign: 5/5 ##### Worst rated features - Social Media Integration: 4/5 - Customizable Forms: 4/5 - Lead Generation: 4/5 [See all features](/marketing/remarkety-profile/#key-features) #### Pricing ##### Basic - Price: $25.00/month - Pricing starts at $25/month and includes unlimited emails, social media integration and email/chat ##### Starter - Price: $100.00/month - Pricing starts at $100 ##### Advanced - Price: $300.00/month - Pricing starts at $300 [See full pricing details](/marketing/remarkety-profile/#pricing-and-plans) --- ### [StoryChief](/marketing-planning/storychief-profile/) - Overall rating: 4.7/5 - Reviews: 129 - Starting price: $140.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview StoryChief is a marketing platform that helps businesses create, plan, approve and publish campaign content across various channels. It includes a data management module, which [Read more](/marketing-planning/storychief-profile/) #### Features ##### Best rated features - Calendar Management: 5/5 - Categorization/Grouping: 5/5 - Campaign Management: 4.5/5 - Publish Scheduling: 4.4/5 ##### Worst rated features - Social Media Monitoring: 2.5/5 - Social Media Integration: 3/5 - Customer Segmentation: 3/5 - Reporting/Analytics: 3.6/5 [See all features](/marketing-planning/storychief-profile/#key-features) #### Pricing ##### Team - Price: $140.00/month - This plan is billed quarterly. ##### Team Plus - Price: $210.00/month - This plan is billed quarterly. ##### Agency - Price: $400.00/month - This plan is billed quarterly. [See full pricing details](/marketing-planning/storychief-profile/#pricing-and-plans) --- ### [monday AI Work Platform](/marketing/monday-com-profile/) - Overall rating: 4.6/5 - Reviews: 6,127 - Starting price: $9.00/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview monday.com is the AI Work Platform where people and agents operate as one team - with shared cross-department context, enterprise-grade trust, and an easy-to-use interface built [Read more](/marketing/monday-com-profile/) ##### What users love - Centralized workspace for teams - Intuitive setup and navigation - Robust and visual task tracking ##### To take in mind - Expensive for growing teams - Complex and cluttered board management - Overwhelming and noisy alerts #### Features ##### Best rated features - Order Entry: 5/5 - Segmentation: 5/5 - Visual Workflow Management: 5/5 - Idle Time Monitoring: 5/5 [See all features](/marketing/monday-com-profile/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request - Up to 2 seats ##### Basic - Price: $9.00/month - Minimum 3 seats, billed annually. ##### Standard - Price: $12.00/month - Minimum 3 seats, billed annually. [See full pricing details](/marketing/monday-com-profile/#pricing-and-plans) --- 1 [2](https://www.softwareadvice.com/marketing/social-media-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/marketing/social-media-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/marketing/social-media-comparison/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/marketing/social-media-comparison/?__ai_markdown=true&page=5) ... [18](https://www.softwareadvice.com/marketing/social-media-comparison/?__ai_markdown=true&page=18) ## Popular Comparisons [ Asana vs Trello ](https://www.softwareadvice.com/project-management/asana-profile/vs/trello/)[ Constant Contact vs HubSpot Marketing Hub ](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/397812-constant-contact/)[ Meta for Business vs Instagram ](https://www.softwareadvice.com/social-networking/facebook-profile/vs/instagram/)[ Vista Social vs Hootsuite ](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/vista-social/)[ Buffer vs Zoho Social ](https://www.softwareadvice.com/marketing/buffer-profile/vs/zoho-social/)[ monday AI Work Platform vs Airtable ](https://www.softwareadvice.com/project-management/airtable-profile/vs/monday-com/)[ Publer vs Facebook Apps and Tabs ](https://www.softwareadvice.com/marketing/facebook-apps-and-tabs-profile/vs/publer/) ## Your Guide to Top Social Media Management Software, November 2024 Software Advice uses reviews from real software users to highlight the top-rated Social Media Management products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Vista Social](https://www.softwareadvice.com/marketing/vista-social-profile/) - [Publer](https://www.softwareadvice.com/marketing/publer-profile/) - [Cloud Campaign](https://www.softwareadvice.com/marketing/cloud-campaign-profile/) - [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) - [OneUp](https://www.softwareadvice.com/marketing/oneup-profile/) - [Conte.ai](https://www.softwareadvice.com/marketing/postoplan-profile/) - [Echobox](https://www.softwareadvice.com/ab-testing/echobox-profile/) - [Loomly](https://www.softwareadvice.com/marketing/loomly-profile/) - [SmarterQueue](https://www.softwareadvice.com/marketing/smarterqueue-profile/) - [Sendible](https://www.softwareadvice.com/marketing/sendible-profile/) - [Kontentino](https://www.softwareadvice.com/marketing/kontentino-profile/) - [Lyfpit](https://www.softwareadvice.com/collaboration/lyfpit-profile/) - [VBOUT](https://www.softwareadvice.com/marketing/vbout-profile/) - [TOZO Social](https://www.softwareadvice.com/marketing/tozo-social-profile/) - [NapoleonCat](https://www.softwareadvice.com/marketing/napoleoncat-profile/) - [Pallyy](https://www.softwareadvice.com/marketing/pallyy-profile/) - [Oktopost](https://www.softwareadvice.com/social-listening-tools/oktopost-profile/) - [ContentStudio](https://www.softwareadvice.com/cms/contentstudio-profile/) - [Simplified](https://www.softwareadvice.com/generative-ai/simplified-profile/) - [Metricool](https://www.softwareadvice.com/marketing/metricool-profile/) - [SocialPilot](https://www.softwareadvice.com/marketing/socialpilot-profile/) - [Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/) - [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) - [Hookle](https://www.softwareadvice.com/marketing/hookle-profile/) - [RADAAR](https://www.softwareadvice.com/marketing/radaar-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. If you're a retailer, your social media activities can have a huge impact on your customers. In fact, according to research from global marketing firm Epsilon, social media activities have a greater impact on consumers than any other channel—including search engines and the retailer’s own website. As these activities grow more lucrative, the social media marketing software landscape is diversifying and expanding to meet the needs of retailers. There are now plenty of options in terms of software features and functionality. But this can also make choosing the right system confusing for first-time buyers. This guide will help you understand social media marketing software and choose the best system for your needs. Here’s what we’ll cover: [What Is Social Media Marketing Software?](#WhatIsSocialMediaMarketingSoftware) [Common Types of Social Media Marketing Software](#CommonTypesofSocialMediaMarketingSoftware) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Key Considerations](#KeyConsiderations) ## What Is Social Media Marketing Software? Broadly speaking, social media marketing software is designed to help companies engage with social media users in the hopes that some of them will convert to paying customers. These tools offer a range of capabilities to help companies: - Publish content to social media platforms - Locate particular social media users or conversations - Measure the relative success of social media marketing campaigns Some platforms, known as social media marketing suites, offer a broad feature set encompassing multiple capabilities. ''Best-of-breed'' systems, on the other hand, offer one particular application that is among the best in its class. ## Common Types of Social Media Marketing Software Below is a list of common social media marketing tools. These may be bundled as part of a social media marketing suite, or offered as stand-alone, best-of-breed applications. **Social media management.** Helps companies publish content to social media platforms and manage creative assets. Often includes some degree of monitoring and analytics. Allows users to establish a social media presence and maintain an active voice on social media platforms. **Social media monitoring.** Identifies brand mentions (and/or words used in association with brands); locates where on social media platforms those conversations are occurring. This helps companies respond quickly to customer inquiries, target marketing messages to the most receptive social media users and understand how social media users feel about their brand. [Social media analytics](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/)**.** Provides the means for tracking, measuring and reporting on social media accounts and campaign performance. This helps companies understand what’s working and helps tie social media efforts to revenue. **Social influencer.** Finds social media participants that are interested in, or influential on, a particular topic, then helps companies identify those participants’ spheres of influence. Once identified, businesses can reach out to these social media users and encourage them to act as brand advocates. ## What Type of Buyer Are You? Before evaluating social marketing software, it’s helpful to consider your type of business and social media marketing experience. We believe that most buyers fall into one of the following two categories: **Small business, or new to social media.** Small businesses, or those just starting to grow their social media marketing operations, may not yet need the robust functionality of a social media marketing suite. Small businesses may want to consider starting with best-of-breed options, later combining that with additional platforms as they scale. **Enterprise, or significant social media presence.** Larger businesses, and/or those with well-developed social media marketing operations, should consider a social media marketing suite. These better support organizations with more complex, diverse campaigns. Alternatively, consider combining multiple systems. When combining multiple platforms, look for those that integrate well with the other systems and tools you’re using. For example, existing social media marketing, [marketing automation](https://www.softwareadvice.com/marketing/automation-comparison/), [CRM](https://www.softwareadvice.com/crm/) (customer relationship management) or [social CRM](https://www.softwareadvice.com/crm/social-crm-comparison/) systems. ## Key Considerations There are some other things to consider as you compare social marketing tools. These considerations can not only affect which system is right for you, but also the price of your new software. **Choose which social channels to target.** Some social media marketing systems support only certain social networks (Facebook, Twitter, LinkedIn etc.). Be sure to look for software that supports the social media networks you use. **Decide how many people will use the system.** Social media marketing platforms are often priced by number of social profiles or number of users. Make sure to identify how many users will need to access the platform so you can accurately evaluate the cost of systems and compare vendor offerings. ### Related Social Media Management Software - [Conversational Marketing Platform Software](https://www.softwareadvice.com/conversational-marketing/) - [Direct Mail Automation Software](https://www.softwareadvice.com/category/4762-direct-mail-automation/) - [Email Management Software](https://www.softwareadvice.com/category/3433-email-management/) - [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) - [Email Tracking Software](https://www.softwareadvice.com/category/4728-email-tracking/) - [Email Verification Tools Software](https://www.softwareadvice.com/email-verification/) - [Marketing Automation Software](https://www.softwareadvice.com/marketing/automation-comparison/) - [Push Notifications Software](https://www.softwareadvice.com/push-notifications/) - [SMS Survey Software](https://www.softwareadvice.com/sms-survey/) - [Transactional Email Software](https://www.softwareadvice.com/transactional-email/)