eWay-CRM is a professional customer relationship management (CRM) solution which helps individual marketing professionals and small businesses to plan marketing activities, track business opportunities and engage with customers. The solution is able to integrate with MS Outlook, allowing businesses to handle CRM activities from the Outlook interface.
eWay-CRM allows businesses to build a centralized repository for storing contact information and engagements with contacts. The solution offers a marketing module which helps organize customizable marketing campaigns and target potential customers. eWay-CRM automatically tracks all communication history and create a follow-up plan for salespeople. Users can automate many of their administrative workflows such as sending pre- and post-engagement emails, assigning leads to available resources and sending quotes and other sales documents to customers.
eWay-CRM allows businesses to build multiple contact categories based on relationships, geography, importance and other factors. Marketers can plan and run separate marketing campaigns for different categories based on demand. The solution offers an auto reminder feature to help businesses keep track of their payments, appointments, clients’ birthdays and anniversaries and other key milestones. Users can also track business activities on their mobile phone with the eWay-CRM Premium mobile app available for Android.