--- title: "BenchmarkONE Software Reviews, Demo & Pricing - 2026" description: "Review of BenchmarkONE Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/crm/hatchbuck-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Marketing Automation Software](https://www.softwareadvice.com/marketing/automation-comparison/) / BenchmarkONE Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/crm/hatchbuck-profile/reviews/)[Alternatives](https://www.softwareadvice.com/crm/hatchbuck-profile/alternatives/) # BenchmarkONE Review From $49-$219/month Free version Free trial 2 plans Wondering if BenchmarkONE is right for your organization? Our Marketing Automation Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview BenchmarkONE 4.4 [(155)](https://www.softwareadvice.com/crm/hatchbuck-profile/reviews/) Pricing Starting at $49.00 usage based per month ### About BenchmarkONE BenchmarkONE (formerly Hatchbuck) is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. BenchmarkONE is a good fit for a wide range of businesses, including teams in advertising, consulting, hospitality, real estate and more. BenchmarkONE includes features to help users more effectively maintain and track both prospective and existing clients. Contacts can be imported from Outlook, Excel, and LinkedIn, while leads can be captured from the company website, blog or social media sites with a straightforward "drag and drop" form builder. BenchmarkONE offers a robust library with 450 email templates that can be used directly or can be customized using the software's template builder. Users can set up automatic emails to specific groups of contacts and track the progress of campaigns. The software runs on both Mac and PCs, and can be accessed via any device with Internet connectivity, including iPads. Wondering if BenchmarkONE is right for your organization? Our Marketing Automation Software selection experts can help you in 15 minutes or less. ## BenchmarkONE User Interface ## Popular BenchmarkONE Alternatives Main Product BenchmarkONE 4.4 [(155)](https://www.softwareadvice.com/crm/hatchbuck-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.41Value for money - 4.62Customer support - 4.16Functionality Pricing Starting at $49.00 per month Get Price Alternative Product [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6097)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.49Ease of use - 4.28Value for money - 4.43Customer support - 4.46Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) 4.6 [(910)](https://www.softwareadvice.com/crm/engagebay-profile/reviews/) Ratings Breakdown - 4.54Ease of use - 4.70Value for money - 4.80Customer support - 4.59Functionality Pricing Starting at $14.99 per month Get Price Alternative Product [Keap](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/) 4.1 [(1298)](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/reviews/) Ratings Breakdown - 3.56Ease of use - 3.82Value for money - 4.04Customer support - 4.09Functionality Pricing Starting at $299.00 per month Get Price Alternative Product [Freshsales](https://www.softwareadvice.com/product/113796-Freshsales/) 4.5 [(623)](https://www.softwareadvice.com/product/113796-Freshsales/reviews/) Ratings Breakdown - 4.40Ease of use - 4.42Value for money - 4.42Customer support - 4.38Functionality Pricing Starting at $11.00 per month Get Price Alternative Product [Spotler CRM](https://www.softwareadvice.com/crm/really-simple-systems-profile/) 4.5 [(453)](https://www.softwareadvice.com/crm/really-simple-systems-profile/reviews/) Ratings Breakdown - 4.45Ease of use - 4.54Value for money - 4.59Customer support - 4.21Functionality Pricing Starting at $17.00 per month Get Price ## BenchmarkONE Pricing and Plans Starting price: $49.00 per month Free Trial Free Version Lite $49.00 usage based, per month Plan includes: - Contact Management - Email Marketing - Landing Pages - Marketing Automation Pro $219.00 usage based, per month Plan includes: - Contact Management - Deal Pipeline Management - Email Marketing - Full CRM - Gmail & Outlook Integration - Landing Pages - Marketing Automation - Mobile Web App - User Permissions Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## BenchmarkONE Features - Popular features found in Marketing Automation A/B Testing Campaign Analytics Drip Campaigns Landing Pages/Web Forms Lead Management Multi-Channel Marketing Multivariate Testing ROI Tracking Sales Analytics Segmentation Social Marketing - More features of BenchmarkONE Activity Dashboard Activity Tracking Alerts/Notifications API Appointment Scheduling Autoresponders Calendar/Reminder System Campaign Management Campaign Planning Campaign Scheduling Campaign Segmentation Client Management Collaboration Tools Contact Database Contact Management CRM Customer Database Customer Segmentation Customizable Branding Customizable Fields Customizable Forms Customizable Templates Dashboard Document Storage Drag & Drop Dynamic Content Email Distribution Email Management Email Marketing Email Templates Email Tracking Interaction Tracking Lead Capture Lead Generation Lead Nurturing Lead Qualification Marketing Automation Mobile Access Personalization Pipeline Management Pipeline Reports Prioritization Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Reporting Reporting/Analytics Reporting & Statistics Sales Pipeline Management Search/Filter Social Media Integration Tagging Task Management Task Planning Task Progress Tracking Template Management Third-Party Integrations Web Forms Website Visitor Tracking Workflow Automation Workflow Management ## BenchmarkONE Integrations Eventbrite Integration rated undefined from -1 review Slack Integration rated undefined from -1 review Zendesk Suite Integration rated undefined from -1 review Gmail Integration rated undefined from -1 review Formstack Forms Integration rated undefined from -1 review HubSpot CRM Integration rated undefined from -1 review See all 39 integrations ## BenchmarkONE User Reviews ## BenchmarkONE customer ratings - Overall rating: 4.4/5 - Total reviews: 155 ### Rating distribution - 5 stars: 89 reviews (57%) - 4 stars: 54 reviews (35%) - 3 stars: 9 reviews (6%) - 2 stars: 1 reviews (1%) - 1 star: 2 reviews (1%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.4/5 - Customer support: 4.6/5 - Functionality: 4.2/5 --- ### An awesome and inexpensive marketing automation tool - Overall rating: 5/5 - Reviewer: Alex W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use this for my firms marketing automation and it works great at a great price! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The marketing automation tool is constantly evolving to stay ahead of MA trends. Support is fantastic! #### Cons There is really nothing bad I can say about Hatchbuck --- ### Growing business with Hatchbuck for more than a year - Overall rating: 5/5 - Reviewer: Kate L. - Verified reviewer: Yes - Industry: Warehousing - Company size: 201-500 employees - Product usage: Used unspecified for less than 2 years - Reviewed: September 2015 - Review source details: This review was submitted organically. No incentive was offered No other CRMs compare to Hatchbuck. The functionality and the price don't even come close! #### Pros Automation via emails, campaigns and tagging, email tracking, notifications when someone opens an email or clicks on a link within the email, automatic social network linking, webpage tracking, deal tracking and the drag and drop builder, which is great for newsletters. #### Cons It's not mobile friendly and you can not CC someone via Hatchbuck. --- ### Great Email platform and CRM for small businesses - Overall rating: 3/5 - Reviewer: Brad B. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. If you're a small business and you're using it as a CRM it's worth looking into. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros We were able to send large emails batches and weren't as restricted as other platforms. Easy to pull stats, reports, and data. #### Cons We had decent sending results, but towards the end of us using it as our primary email service our results were atrocious. We had a great sender reputation, great sending results, but horrid numbers. When we looked asked other businesses that used Hatchbuck they weren't having any issues and they were sending more emails that we were. We never got a good answer as to why and what was the problem. --- ### Awesome Sauce - Overall rating: 4/5 - Reviewer: Aubrey B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Product usage: Used unspecified for unspecified - Reviewed: May 2015 - Review source details: This review was submitted organically. No incentive was offered I use hatchbuck for all of my clients and always recommend it when someone mentions that they are looking for a cost-effective alternative to their pricier software. Hatchbuck provides all the bells and whistles that more expensive softwares charge an arm and a leg for, but at the perfect price point. My favorite feature is that the tool will locate a contact's social media profiles FOR you. This saves a lot of time in doing research as to what platforms you should be on. #### Pros Cost, features, customer support is free, there's no limit on the number of emails I can send like other softwares #### Cons There are a few minor features that I'd like to see added, which is the only reason for 4 out of 5 stars. However, based on conversations I've had with their team, it sounds like many of them will be coming very soon! --- ### Good CRM Software - Overall rating: 5/5 - Reviewer: Leo W. - Verified reviewer: Yes - Industry: Events Services - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience has been very positive with Hatchbuck. This is the most I’ve ever utilized this type of software, and each time I use it I find it to be more effective overall. I believe the more I learn about it the more I will like it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The software provides a nice dashboard to analyze the distribution of your emails. I also like the additional tasks that can be added to each email out reach. #### Cons The software gives you a number of alerts when you update your mailing list, and I’m often unclear about what they are telling me about my contacts. --- ### Great combination of CRM & Marketing automation - Overall rating: 4/5 - Reviewer: Jake B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used unspecified for less than 2 years - Reviewed: June 2015 - Review source details: This review was submitted organically. No incentive was offered Hatchbuck is a core part of our sales process. From marketing automation tools like nurturing and outbound campaigns and website tracking, it's propelled our business development forward. It's also a great CRM tool and they provide reporting on pipeline and sales activity and much more. Highly recommend! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 #### Pros Marketing automation tools - campaigns, template building and actions #### Cons Searching and usability could use a bit of a boost --- ### Best value for what I actually need...and plenty of extras - Overall rating: 4/5 - Reviewer: Brian K. - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 2-10 employees - Product usage: Used unspecified for free trial - Reviewed: June 2015 - Review source details: This review was submitted organically. No incentive was offered We have a team of 5 that manages 50k-100k contacts while connecting with them through automated email campaigns to begin as well as nurture our relationships. We offer online ecommerce solutions. It is a great CRM and has the features needed to keep our sales activity and account management functions all in one place. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 #### Pros Tagging and Automation Availability to tie into email history Tasks and document attachment opportunities Service, service, and service-they are always willing to take a question and work with our team to fully utilize the tools and features within the Hatchbuck system. #### Cons Everything we have given feedback on has been addressed in new updates over the years, or have been communicated to us as part of future releases. --- ### Great Software with some powerful features - Overall rating: 5/5 - Reviewer: William A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used unspecified for less than 6 months - Reviewed: June 2015 - Review source details: This review was submitted organically. No incentive was offered Switching from a well known "email marketing only" product to a product with "intelligent marketing", tagging and list segmentation along with a good basic CRM, will help us take our business to the next level. Look forward to continuing its use and recommend for others. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 #### Pros Much more robust than the common "email marketing programs". Much less costly than the full blown "internet marketing programs" that are all inclusive. #### Cons CRM can use a little more work, but for the cost, it well worth it over the "giants". --- ### Great value and customer support - Overall rating: 4/5 - Reviewer: Ashley A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used unspecified for less than 6 months - Reviewed: June 2015 - Review source details: This review was submitted organically. No incentive was offered 10X Lab has been using Hatchbuck for sales purposes for a little over a month. We're able to navigate through the platform with ease and upload contacts quickly. Lind #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 #### Pros Lindsey is an amazing resource! She was able to walk our team through "demos" of the platform multiple times and answers any questions we have. Super simple, easy user interface. Much less cluttered than Salesforce. #### Cons Sometimes I'll get booted off and have to login again, but rarely. --- ### Great Software!! - Overall rating: 5/5 - Reviewer: Jessica D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Product usage: Used unspecified for unspecified - Reviewed: May 2015 - Review source details: This review was submitted organically. No incentive was offered I love, love, love Hatchbuck! It's very user friendly and they are open to suggestions for improvement from their customers. Their support team is also fabulous! I just call, let them know what my issue is and they begin working on it immediately. --- Showing 1 - 10 of 155 Reviews [See All Reviews](https://www.softwareadvice.com/crm/hatchbuck-profile/reviews/) ## Other Top Recommended Marketing Automation Software [Amanda AI](https://www.softwareadvice.com/marketing/amanda-ai-profile/) **0.0** (0) Recently recommended **8** times [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3038) Recently recommended **7** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **8** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6251) Recently recommended **4** times Stuck Between Options? Our experts can help you compare BenchmarkONE with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice