Hearsay Social is a Web-based social customer relationship management (CRM) software suite best suited for financial services businesses. In 2012, the software was recognized by Gartner as a Cool Vendor in Social CRM.
Hearsay Social’s Predictive Social Suite allows users to engage with their target audiences and manage their social and Web presences from a comprehensive dashboard. The software sifts out social signals and provides useful recommendations by taking advantage of natural language processing (NLP) technology. Hearsay Social’s analytics feature tracks customer engagement with respect to specific social media campaigns.
This solution provides robust compliance and also caters to the needs of regulated financial companies with the help of pre-approval processes, real-time updates and infringement resolution. Finally, a patent pending “rogue page finder” feature detects unauthorized use of an organization’s brand on the Web and initiates action instantly.