Marketo Engage
About Marketo Engage
Marketo Engage Pricing
Pricing depends on tools and features needed, as well as database size. For more information, please visit: https://www.marketo.com/solutions/pricing/
Free trial:
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Free version:
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Most Helpful Reviews for Marketo Engage
1 - 5 of 633 Reviews
Ramin
Industrial Automation, 5,001 - 10,000 employees
Used less than 6 months
OVERALL RATING:
4
Reviewed May 2021
Marketo Marketing Automation Review
MD Masoom
Verified reviewer
Information Technology and Services, 501-1,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2019
Indeed a Best-in-Class Marketing Automation Software
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
PROSI like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
CONSI want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Reason for choosing Marketo Engage
I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
Anonymous
11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed January 2023
Very powerful, not the most user-friendly tool out there.
We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.
PROSIt is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.
CONSRelatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.
Reason for choosing Marketo Engage
For the flexibility and power of the platform. We also had operators who were more comfortable with the platform.
Reasons for switching to Marketo Engage
We felt we needed more flexible automation options as well as better integration with Salesforce.com.
Anonymous
201-500 employees
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
1
VALUE FOR MONEY
3
CUSTOMER SUPPORT
1
FUNCTIONALITY
5
Reviewed January 2019
If you can imagine it Marketo can do it!
Marketo is the most robust platform I have used. You can literally accomplish anything you can think of. I like the engagement programs and streams. Cloning programs and emails are pretty straight forward. I love the database side of Marketo. It's very easy to locate and update user profiles. Listing imports are very fast and easy.
CONSAlthough it can do anything, it's a steep learning curve to set anything up. They found the most complicated way of doing easy tasks. 1. No visual flow charts for automation 2. Have fun setting up the email preference and opt-out options. It's a nightmare. 3 The email builder is a complete joke. We ended up signing up with another email designer. 4. The Marketo training videos and tutorials are very high level. You'll find more helpful support in the forums. 5. Customer service is terrible. Have fun talking to someone on the other side of the world that knows less about the product than you. I can't count how many times they tell me something isn't possible only to figure it out later. Oh, and you have to pay for phone support.
Cynthia
Financial Services, 1,001-5,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed January 2024
Marketo's Automation Mastery and Lead Management Excellence
We can develop focused and interesting campaigns thanks to its personalisation features, which greatly raises customer engagement.
PROSThe comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.
CONSIts campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.