Salesforce Marketing Cloud Software


 

Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities such as monitoring brand visibility, helping users publish interactive content, and building customer-focused advertising campaigns. The cloud-based system scales easily with any business and can help to harness the power of social media for any businesses irrespective of size or industry segment.

Salesforce Marketing Cloud features 'Workspaces', a collaborative space for teams to engage. The solution also provides a social content marketing tool to help users source, plan, and publish client focused social content.

Salesforce Marketing Cloud helps to gauge each conversation that occurs online and use it as a tool for addressing feedback, gaining insight into brand perception, competitors, industry, products, and other business-relevant information.

The solution allows users to use data analytics to publish relevant content based on information collected from social media. Salesforce Marketing Cloud is the first to be Twitter certified and is listed as a Facebook Strategic Preferred Marketing Partner.

 

Salesforce Marketing Cloud - Email marketing
 
  • Salesforce Marketing Cloud - Email marketing
    Email marketing
  • Salesforce Marketing Cloud - Posting palette
    Posting palette
  • Salesforce Marketing Cloud - Post inspector
    Post inspector
  • Salesforce Marketing Cloud - Social media calendar
    Social media calendar
  • Salesforce Marketing Cloud - Facebook posts
    Facebook posts
  • Salesforce Marketing Cloud - Performance
    Performance
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

70 Reviews of Salesforce Marketing Cloud

 

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Software Advice Reviews (36)
More Reviews (34)

Showing 1-20 of 36

John from IUA
Specialty: Insurance
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2017

July 2017

very intuitive

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

the process was very intuitive and ease of use. The software provide very useful insight on the work flow of the staff

Cons

I did not find any negatives or cons with the software. This may be because it has met all my management and operational needs

 
 

Daniela from Lincoln Bay
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

Great CRM for sales

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Easy to use
Easy to update and convert lead to actual accounts
Great for tracking goals and progress

Cons

Great for sales but not so much for recruiting
Dislike that there can be duplicates created if you use a different phone number (businesses with multiple lines)

 
 

Samantha from KC Roof Plumbing
Specialty: Construction
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

Salesforce Experience

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We can see how much this will help our business!

Pros

We have a Roofing company and it really suits our business model and increases our productivity. We have all the info we need in sales to manage our clients, and there are so many other aspects to the software we can roll out over time. The Trail head training is great.

Cons

There is so much functionality, some more basis set up examples would have been helpful, but we were able to find everything we needed

 
 

Ronald from Southwest Key Programs
Specialty: Non-Profit
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

June 2017

June 2017

Great product for nonprofits and the ease of use help us get started quickly.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall best product for the cost.

Pros

Like the nonprofit templates and the build out was easy to create. The webinars were very helpful.

Cons

Out of the box there is a lot of functions but I wish they would scale back so much information. I wish they would limit the amount of emails and marketing.

 
 

Dan from ProLine Tool and Supply LLC
Specialty: Auto Dealership
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

Good Product just overpriced for our needs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

If our company was bigger and had a larger budget for CRM software, I would consider purchasing it for sure

Pros

I liked the functionality of the software, it seemed to me to have all the bells and whistles and was user-friendly.

Cons

The pricing, it seems like a lot of money for small companies to be able to purchase but other than that, the software is good.

 
 

Ben from Safety LMS
Specialty: Telecommunications
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

TIme Management

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Enables you to plan your day and for an outside sales rep, almost guaranteeing that you never have down time

Cons

There are so many ins and outs to the program, without taking a few full days out of your regular schedule, it would be hard to use all of the features

 
 

Kelly from Rosetta Stone
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

May 2017

May 2017

Salesforce Review

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

User friendly and super easy to learn new options/reports.

Cons

While I believe this tool is user friendly and has lots of capabilities, I have heard some members state that the terminology used is difficult to translate.

 
 

Pippa from Ice comms
Specialty: Telecommunications
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2017

May 2017

Great system

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Add a quick log function!

Pros

Easy to use, user friendly and overall a useful tool to have in your buisness. I think most people have used it so training is easy and staff can get started straight away.

Cons

Could do with a quick log call option to help cold calling and lead generation. That is a thing that I think will make your system top.

 
 

Mark from Habitat for Humanity of Snohomish County
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

SalesForce for Nonprofits

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

SalesForce has a long learning curve. A rudimentary knowledge of it can take you a long way, but you will not be making full use of it -- especially as a nonprofit, that normally would have limited resources.

Pros

There are many great features about SalesForce, including the AppExchange. It gives us a lot of flexibility with regards to events, volunteer management and donation recordings. The feature of recording contacts is easy and prominent, unlike other systems where it is hidden.

Cons

Although it advertises itself with a feature to compose and create newsletters, the feature is not user-friendly and it is awkward to use. It is easy to create text but tough to format. Several apps in the product are repetitive when creating a contact, especially in the Auctions for SalesForce feature.

 
 

James from Technology intelligence Agency
Specialty: Telecommunications
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2017

April 2017

Helps create strong long-lasting relationships

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

When asked how I keep up with everything my typical reply is "I've got the right tools." Salesforce is my go-to Marketing Platform when I open my toolbox. The pricing is very reasonable and it really took my business to the next level.

Pros

It feels like their stuff was made for me. It's all very intuitive and it just makes sense.

Cons

Very overwhelming with all of the information that becomes available to you.

 
 

Gabbie from Likeable Media
Specialty: Advertising
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

Levels of Salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

If you pay the money, you can make salesforce into an amazing wonderful tool for your business. It's capabilities and customizations can really make your business run smoothly.

Cons

If you do want salesforce to be a functional tool that actually helps your business, you do have to invest a significant amount of money in customization.

 
 

Patrick from Charlie's Chalk Dust
Specialty: Distribution
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2017

February 2017

Overall Salesforce delivers

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

My organization uses Salesforce Marketing Cloud to help provide quantifiable metrics for our marketing spend.

Overall, we have found it to be a robust platform. The marketing automation it is able to perform is top-notch.

It has helped us to engage integrate our "thinkers" (analysts and data-driven specialists) with our ability to engage our consumers, both B2B and B2C.

If your company can afford it, I would recommend it: it is money well spent.

Pros

Integration of various marketing channels.
Provides qualitative analytics.
Strong boost for social media efficacy.

Cons

Costly
Time-intensive

Advice to Others

I recommend having a paid specialist help set up the interface. We lost valuable time with the software while we internally discovered best practices for ourselves.

 
 

Jody from Holiday Inn Columbus/Hilliard
Specialty: Hospitality / Travel
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2017

February 2017

Good for hotel Sales

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I have used Salesforce many times in the past. It is flexible and I like having the app, so I may enter notes in my car right after a sales call. It adapts to my business very well.

Pros

I like the phone application

Cons

It is a bit pricy.

Advice to Others

Good choice for a growing business

 
 

Elyse from SQA Services
Specialty: Consulting
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2017

January 2017

Salesforce - A useful tool

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

I have used this product to log company information, contacts, conversations, and track tasks. It is a useful organization tool and centralized database upon which to build a profile of various companies.

Pros

Easy user-interface as well as a lot of helpful metrics.

Cons

The need for frequent password updates is a con as I sometimes have difficulty keeping track of my passwords. However, it does ensure greater security for the system and it is quite easy to update one's password.

 
 

Arjun from Schulich School of Business
Specialty: Other services
Number of employees: 1 employee Employees number: 1 employee

December 2016

December 2016

A trial perspective

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

This CRM tool provides much flexibility and ease of use. There was just the right kind of digital CRM techniques that I needed to test my marketing campaigns and personalize the targeting based on my project's needs. The only concern is the price tag, compared to some of the alternatives out there.

 
 

Samuel from Pureprofile.com
Specialty: Telecommunications
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

December 2016

December 2016

Makes marketing easy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Salesforce Marketing Cloud is a customer relationship management platform allows to create and manage marketing relationships with the customer and also to conduct campaign and maintain a good relationship with the customer.

Pros

1. Reliable and Easy to Use
2. Its supports integration with different apps and software
3. Userinterface is also really good.
4. Easy to configue as it base on force.com platform

Cons

Price is high as compared others in the market
Lead scoring is not present
Need to configue multiple things to make it works.

 
 

Kevin from Salesforce Consultant
Specialty: Telecommunications
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

The best Marketing tool for your CRM

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Salesforce Marketing Cloud is the perfect marriage of Marketing functionality and CRM. This powerhouse of Marketing Automation make implementing your campaigns a breeze and ensures a fantastic customer experience. Hands down, best out there.

Pros

Amazing admin console, journey builder for customer experience, ties directly into your salesforce as it lives in the same platform, real-time enhancements and updates to your marketing strategies.

Cons

Reporting from salesforce can be a bit of a pain, but you can still get tons of data points to work with.

Advice to Others

If you are looking for the best, this is it. Don't settle.

 
 

Heather from Trendline Interactive
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Best tool to send emails

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

One of the best tools out there to send a large quantity of emails from, but often you need someone experienced to use the capabilities within and leverage data.

Pros

- Leverage large amounts of data
- Schedule sends easily
- Automated send notifications
- Automated report capabilities

Cons

- Need someone experienced in order to leverage data (ie. writing amp script, using queries, etc)
- Could improve upon Reporting capabilities

 
 

Melissa from National FFA Organization
Specialty: Retail
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Great to streamline initiatives

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Salesforce MC allows you to create one to one experiences. The MC allows a marketer to give a unique experience to each customer. For instance, the female, twenty-something customer will receive a different message than the 40 year old male who likes sports. This allows for a higher conversion.

Salesforce MC allows you to create marketing journeys that are unique to each individual to further the buying process and foster the customer relationship.

Pros

Scheduling, ease of use, creating customer journeys, personalization

Advice to Others

Research the product, develop a loose plan of what you would want to accomplish with the product. This product is best suited to purchase a plan that will have an account team bring your company up to speed and get started with the service.

 
 

Michael from Thriveworks
Specialty: Healthcare / Medicine
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2016

November 2016

Powerful CRM!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

Salesforce is an incredible CRM. It's amazing how much information you can input, as well as the type of data you can pull from it in the way of reports. It's clean, well-organized, and easy to use. Salesforce will completely revolutionize your productivity, client-management, and sales performance.

Pros

Great layout. Easy to use. Good analytics

 
 
 
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Showing 1-20 of 34


June 2017

June 2017

The email cloud is so so

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It has basic functions that allow you to send out or schedule massive email campaigns. Other functions include tracking of email campaigns and performance reports.

Cons

I think the email cloud in general is not so intuitive in a way that I need to spend more time with putting together the email campaigns than I should. Like one example, I don't understand why I need to click so many times just to upload a photo, or a subscriber list. It is also quite difficult to manage a subscriber list, so easier to just keep uploading a new one...

Source: GetApp
 

Angel from HFC
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2017

April 2017

Needs a lot of work - ease of interface is lacking

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Creating newsletters in the Marketing Cloud environment is a frustrating prospect unless you are satisfied with a single column format. If you are looking to create double or triple column styles, you'll need to hire a designer with expertise in HTML, and the company's customer service team does not provide guidance at that level unless you are willing to shell out a LOT more money. We eventually gave up and went with a different software and company.

Pros

Some headway has been made to make the interface easily navigable, but much more needs to be done.

Cons

Difficult to navigate. Hard to get to stored repositories for image insertions. Impossible to get images and text to line up properly in side by side columns. Not enough support form customer service teams.

Source: Capterra
 

Hyacinth from Eiteljorg Museum

February 2017

February 2017

Product has gone down

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I felt that Salesforce's product has gone down since we switched to them in 2014. Customer service is not easy to get to and I definitely felt that it was over priced. I just was not happy with the quality of the product and decided to switch back to a local company.

Source: Capterra
 

Elaine from St. Mary's University

January 2017

January 2017

A very complex system

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

When you send hundreds of thousands of emails, it seems you're destined to be tied into a system like this. It's very powerful, but it's extremely complex. Even for an experienced email developer, it takes awhile to get used to building triggers and actually sending emails.

The tools keep improving somewhat, but they're still very cumbersome. I wish they would spend more time making things easier and lighter weight instead of complex and bloated.

Pros

Very powerful. Good support.

Cons

Extremely expensive and complicated.

Advice to Others

Make sure to buy a plan that includes technical assistance. If you end up paying for it a la carte later, it's much more pricey.

Source: Capterra
 

Steven from Printing Partners
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Comprehensive, great set of tools

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We have a limited set of tools from Marketing Cloud and are just starting out with it. The new updated Content Builder seems very intuitive and was easy to navigate, even without training. We were able to produce basic emails in a short period of time. With a little practice we were able to begin designing more robust personalized emails. The tracking information was a great step up for us.

Pros

Ease of use. Intuitive interface.

Source: Capterra
 

Ashley from Ash Snap'em Photography
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

December 2016

December 2016

Salesforce Marketing Cloud

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Salesforce truly looks at every aspect of Marketing and supplies the tools needed to provide you the correct steps to see every aspect of your product's growth.

Pros

Able to see step by step where your marketing tools helped you get where you are.

Source: Capterra
 

Alison from Freeman

December 2016

December 2016

Marketing Cloud - Exact Target

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I used Exact Target for years and thought it was very hard to use, especially for users. It was great because it integrated with our Salesforce platform, but the functionality was hard to use, especially when it came to loading in images or HTML.

Source: Capterra
 

Lis from MDT

December 2016

December 2016

Hard (VERY expensive) to Integrate with Sales Cloud

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I enjoy using SF Marketing Cloud but it sounds like we will be going with another solution because it is so hard to integrate with SF Sales Cloud. We were surprised to find out that a non-SF product may be the better solution for us.

Source: Capterra
 

Ted from OTIP

November 2016

November 2016

Powerful Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pairing Marketing Cloud with our existing Salesforce instance is allowing us understand our customers better then we have ever been able to. There is a step learning curve to the tool

Source: Capterra
 

Christine from OTIP
Number of employees: 201-500 employees Employees number: 201-500 employees

October 2016

October 2016

Salesforce Marketing Cloud

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We were working with a vendor to implement Marketing Cloud. That didn't go so well so now we are starting from the ground up. Marketing Cloud is very robust in terms of functionality and offers a lot of features, there is lots to learn but after you get past that hurdle you can see the benefits of using Marketing Cloud. Backend functionality could be improved a bit to be on par with Sales Cloud but I'm sure that's to come in future releases (ie permission updates)

Pros

It's great to automate email schedules and have dynamic templates to really customize the user experience.

Cons

It can be very overwhelming at first learning Marketing Cloud as a whole.

Source: Capterra
 

Digesh from Teletech

October 2016

October 2016

Salesforce Marketing cloud Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Awesome tool. Need more insights on integration and storage cost for storing data in the Marketing cloud.

Source: Capterra
 

Sean from Beryl 8 Plus
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2016

October 2016

Salesforce Marketing Cloud

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Salesforce Marketing Cloud is easy to use and has more capabilities than it's competitors. You can also easily integrate the Marketing Cloud to the Sales or Service Cloud and it has excellent Social Listening tools as well.

Source: Capterra
 

Kristi from Dex Media
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2016

October 2016

Good tool for us for need some help.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Good tool but training has to be done separately or on your own. It's been a little hard to ensure we're using it to its full capability unless we figure it out on our own or hire someone to train us.

Pros

Journey Builder, access to data

Cons

Little training unless purchased separately.

Source: Capterra
 

Stephanie from American Express

October 2016

October 2016

Marketing Cloud

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Marketing Cloud has helped our company deliver personalized, automated marketing emails that have been 2x more effective than non-automated journeys.

Source: Capterra
 

Eric from Safelite AutoGlass

October 2016

October 2016

Great ideas, but the infrastructure is a problem

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Marketing Cloud offers a lot of great functionality, but we have repeatedly run into issues that stem from the infrastructure. Not everybody has had the same problems we've had, but our problems have been significant. It does seem like they are now engaged and trying to fix the problems for us, but it has been a real challenge.

Source: Capterra
 

Gerald Wayne from Work for Warriors
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2016

October 2016

I heart Salesforce!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall a good product.
Nice user interface.
Worthwhile product.
Very popular among the complete staff.

Source: Capterra
 

Iris from DCINY
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2016

October 2016

Smoke and Mirrors

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

LOVE LOVE LOVE the features and demos for SF Marketing Cloud. The devil is in the details - and when learning how to use this expensive Porsche is when my team shares with me how difficult and cumbersome the product is. Persistence is the key because the outcome is awesome, we just wish they could make it all easier to get there.

Source: Capterra
 


October 2015

October 2015

Sales Force

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

There are vastly more features offered with this CRM when compared to the competition (zohoo, Microsoft CRM). It offers customization for almost all of the features so that you can only work with the tools and settings you need. The preset templates for reports are useful.

Pros

- Customization
- Preset Templates for easy use
- Powerful Search tool
- Sync calendar and contacts with private e-mail

Cons

- Difficult to reach customer service
- Requires a significant amount of time to learn how to use everything

Source: GetApp
 


October 2015

October 2015

Michael Sales Force Review

Product Quality

Customer Support

Value for Money

Product Quality
Quality
Value for Money
Value
Support

Salesforce is an extremely powerful and useful tool. I would recommend it to any large scale business that has many accounts and needs to stay on top of all of them all the time. If you take the time to learn it, it will pay for itself.

Pros

You can customize Salesforce to fit your needs. It does take time to learn how to do this but it is extremely useful.

Cons

Salesforce can be very complicated to use if you don't take the time to learn its functions. I would not recommend it to someone who like to just jump in waist deep without taking the time to go through tutorials.

Source: GetApp
 


October 2015

October 2015

Best In The Business

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

Salesforce is the best CRM software in the business. I have used several competitors and nothing compares.

Pros

Thought leaders, industry leaders, great tool, ease-of-use.

Cons

Customer Service - reps are difficult to get ahold of and often very difficult to understand.

Source: GetApp
 
 
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