Adobe Marketing Cloud Software


 

Adobe Marketing Cloud is an integrated digital marketing suite that enables businesses of all sizes to organize, access and personalize their marketing content. The suite features a wide set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer and Adobe Campaign. It also offers real-time dashboards and a drop down interface that allows users to combine content and analyze data.

Adobe Marketing Cloud can pull and combine data from various solutions including third-party sources to create a single, centralized view of the entire campaign. Adobe Marketing Cloud also provides predictive analytics to understand the needs of customers. Users can access all applications of the system from a single centralized platform and can use the interface to collaborate, socialize and visualize across teams.

Adobe Marketing Cloud caters to customers across various industries including financial services, government, manufacturing, entertainment, retail and more.

 

Adobe Marketing Cloud - Analytics
 
  • Adobe Marketing Cloud - Analytics
    Analytics
  • Adobe Marketing Cloud - Dashboard
    Dashboard
  • Adobe Marketing Cloud - Social
    Social
  • Adobe Marketing Cloud - Campaign management
    Campaign management
  • Adobe Marketing Cloud - Compare performance
    Compare performance
  • Adobe Marketing Cloud - Create content
    Create content
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

27 Reviews of Adobe Marketing Cloud

 

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Software Advice Reviews (8)
More Reviews (19)

Showing 1-8 of 8

Armando from Armar-ti
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Good software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Very good in general

Pros

Ease to use, make faster mangment, i like the User interface cause si very simple to find anything around the site

Cons

Well in fact at times the software that install localy, take a lot use of the cpu and make work slowly al the programs

 
 

Patrick from Charlie's Chalk Dust
Specialty: Manufacturing
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2017

July 2017

Adobe Marketing Cloud is powerful

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels.
It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

Cons

We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

 
 

Rosa from Uptime Sciences
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Well made Adobe product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Adobe Marketing cloud provides services that allow users to collaborate on a project easily. It has many options that are easy to use.

Cons

The price is the largest drawback to this software, but its ease of use makes up for it. Especially your business uses it frequently.

 
 

Aamir from jumeirah
Specialty: Hospitality / Travel
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

June 2017

June 2017

Creative Package in One

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.

Cons

Subscription costs........over the years the price will be more expensive than a perpetual license.

 
 

Jonathan from deer valley ranch
Specialty: Hospitality / Travel
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

Another amazing Adobe Product!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project.

Cons

There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc.

 
 

Jennifer from The Opl Group
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

A complete set of marketing solutions for the beginner.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

A one stop shop for my every need. It is great to be able to use it for audio, video, image manipulation, etc.

Cons

More cross-program integration would be great to see, but I understand that the product is still relatively new to the market.

 
 

natasha from proof
Specialty: Advertising
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2017

April 2017

Adobe Marketing Cloud for professionals review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

should be one log in for everyone, that would be helpful

Pros

It's nice to be able to have all your things in one place. It is also easy to give multiple other people access to documents and sensitive information

Cons

It would be even more helpful if there were some offline capabilities so that you could access documents without an internet connection.

 
 

Allison from Funding Metrics, LLC
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Super customized and easy to use!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I found the adobe marketing cloud to be super easy to use and as an entrepreneur I need a system that is flexible and that allows me to be creative this did exactly that!

Pros

Easy to use

Cons

Some creative restrictions but overall loved it!

Advice to Others

If you need to be creative but aren't very steady with your hands, this is for you!

 
 
 
Showing 1-19 of 19

Gabe from St. Laurence High School

April 2017

April 2017

My adobe review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

My experience of this Adobe software allows me to be able to access a lot of programs on my MacBook Pro.

Source: Capterra
 

Debbie from Wisconsin Lift Truck

April 2017

April 2017

Use to help see pictures on emails

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support

Helps with the paperwork that comes in through e-mail so it is easy to look up and have it easer to print on correct paper.

Source: Capterra
 

Melanie from McCafferty Contracting

April 2017

April 2017

Easy usage

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Very easy to use and operate, trying out to market our business. Maneuvering around the website is easy and self learning

Source: Capterra
 

Matthew from London Shooting Club

February 2017

February 2017

Adobe Campaign Manager

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

A solid system which is now looking a bit old fashioned. Ease of use is now rather poor when compared with its competitors.

Pros

Good functionality, very customisable

Cons

Old fashioned and clunky - visualy dull to look at and work on.

Source: Capterra
 

Dagny from Centurion Medical Products

February 2017

February 2017

Steep Learning Curve, But Worth It

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile.

Pros

Once you set it up, the software does the work for you.

Cons

It has a steep learning curve.

Source: Capterra
 

Nichole from Centurion Medical Products

January 2017

January 2017

Great for deep audience segmentation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

This program allows us to segment audiences to deliver customized messaging in a way no other product could. There are, however, errors that have come up with the program that needed Support's attention. There's also a learning curve to using the program, but this is expected with a program so complex that by extension allows you to reach complex goals. With practice, Adobe Campaign becomes easier to use. I recommend it for companies with highly targeted audiences or B2B companies that don't want to mass send the same email content to a wide sweep of people.

Source: Capterra
 

Linda from Centurion Medical Products
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

January 2017

January 2017

Best email automation software available

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.

Pros

Ability to send personalized emails to each audience. Simultaneously.

Cons

Takes time to set up. More than originally thought.

Advice to Others

Give yourself plenty of time for set up.

Source: Capterra
 

Lyn from Personal Use

November 2016

November 2016

Great to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I really like it, friendly user, I don't have any issue using this software. I dont need to call the support because its really friendly user.

Source: Capterra
 

Cisco from Cisco

November 2016

November 2016

Best Ever Campaign Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

This is the Best ever Campaign tool i have used so far. The Best UI and feature and functionality. Much better than Oracle and SFDC.

Pros

Easy to Use and Best Feature and Functionality

Cons

None

Advice to Others

Best in the Industry

Source: Capterra
 

Chandra from Palo Alto Networks

October 2016

October 2016

Robust and powerful email marketing software but not user friendly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Campaign has alot of features and flexibility for us to build several direct and digital marketing campaigns across multiple channels. This provides robust tools for users to manage their campaign and build any complex campaign.
But the user experience is very poor -- is built from IT user perspective but not from the marketer perspective. They are not enabled on Web.

Pros

Unique ides
easy to use
very right categorization

Source: Capterra
 


September 2016

September 2016

Dynamic Tag Manger

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Our company used the DTM for implementation. The developers were able to integrate the tags into their app fairly quickly by just inserting them in the header and footer of each page. Having an experienced group to do the real tagging and make consistent was great and low impact for development team. Other teams that did not use the DTM, have had much longer cycles of rolling it out and trying to make tags consistent to roll up the data across the org

Pros

DTM quick for dev team and don't have to have much knowledge---ensures consistency of tags by having a specific team tagging

Cons

If you have more than one header or footer on a page it can cause issues, even tho the browser handle the bad html.
Have had the DTM insert the data first in the prod env instead of non-prod and crashed the site
Not using DTM, I've heard it isn't that easy to use, but maybe that was just our implementation.

Advice to Others

I hear it's expensive from an org to have someone come in and build the enterprise solution from the backend, but I think it's worth it if you are sold on this as a enterprise solution and not a single app

Source: GetApp
 


July 2016

July 2016

Adobe Continues to Innovate & Confuse

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.

Pros

Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Cons

Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Source: GetApp
 

Deborah Number of employees: 2-10 employees Employees number: 2-10 employees

March 2016

March 2016

Really great app, super easy to use, with lots of options

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

By far one of the easiest and best apps to make visual content / quote posts for social media with a wide range of free photos and styles. Most of the IOS apps limit you to a few fonts or colours of pictures, but this is great, I love it!

Pros

It's almost too easy - what if people forget how to design?

Cons

It's almost too easy - what if people forget how to design?

Source: GetApp
 

Joseph from Gannett
Number of employees: 10,000+ employees Employees number: 10,000+ employees

January 2016

January 2016

Marketing Doesn't Happen Without the Marketing Cloud

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

I am the consumer marketing manager for multiple markets within the newspaper industry. I find that my job would be impossible without all the tools necessary. The marketing cloud provides all the tools I need and more. Whether it be audio, video, print production, image manipulation, web development, mobile display creative, etc... there is a tool for that, and so much more.

Pros

1 place to go for every need. As an enterprise with multiple licenses I find working with the Adobe team is a pleasant experience.

Cons

I would like to see more cross program integration, or better training if it is there.

Source: GetApp
 


August 2015

August 2015

Catalyst

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

I've had Adobe Site Catalyst for a little while. I haven't used it very much so I'm not sure how detailed I can be about my review. From playing around with it I have found that there are some very useful tools that can be very beneficial, but to get some of those tools set up can be cumbersome sometimes. It is great for an analytical tool, but again, I haven't used it fully enough to know much more than that at this point. I'm an Adobe enthusiast so I love everything Adobe! I know after playing around with it more, I will find even more usefulness.

Pros

I love the analytics that this provides

Cons

Getting some of the tools set up can be a pain

Source: GetApp
 

David from LA RED DE INGENIERIA
Number of employees: 1 employee Employees number: 1 employee

September 2016

September 2016

Product Quality
Quality
Source: GetApp
 

Mika from Go Capital USA
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2016

August 2016

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp
 

Todd from Capital Consulting
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2015

September 2015

Product Quality
Quality
Source: GetApp
 

Dean from AbbVie
Number of employees: 10,000+ employees Employees number: 10,000+ employees

July 2015

July 2015

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp