Adobe Marketing Cloud Software


 

Adobe Marketing Cloud is a complete, integrated marketing system. It features a wide set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer and Adobe Campaign. It also offers real-time dashboards and a cooperative interface where users can combine the content, data and insights.

The system is capable of combining data across various solutions along with third-party sources to create a single, centralized view of each customer. It can deliver customized user experiences through all channels, on any kind of device.

Adobe Marketing Cloud also provides predictive analytics to better understand the needs of customers. Users can access all applications of the system from a single centralized platform, and can use the interface to collaborate, socialize and visualize across teams. 

 

Adobe Marketing Cloud - Analytics
 
  • Adobe Marketing Cloud - Analytics
    Analytics
  • Adobe Marketing Cloud - Dashboard
    Dashboard
  • Adobe Marketing Cloud - Social
    Social
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8

8 Reviews of Adobe Marketing Cloud

 

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Software Advice Reviews (3)
More Reviews (5)

Showing 1-3 of 3

Jennifer from The Opl Group
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

A complete set of marketing solutions for the beginner.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

A one stop shop for my every need. It is great to be able to use it for audio, video, image manipulation, etc.

Cons

More cross-program integration would be great to see, but I understand that the product is still relatively new to the market.

 
 

natasha from proof
Specialty: Advertising
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2017

April 2017

Adobe Marketing Cloud for professionals review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

should be one log in for everyone, that would be helpful

Pros

It's nice to be able to have all your things in one place. It is also easy to give multiple other people access to documents and sensitive information

Cons

It would be even more helpful if there were some offline capabilities so that you could access documents without an internet connection.

 
 

Allison from Funding Metrics, LLC
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Super customized and easy to use!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I found the adobe marketing cloud to be super easy to use and as an entrepreneur I need a system that is flexible and that allows me to be creative this did exactly that!

Pros

Easy to use

Cons

Some creative restrictions but overall loved it!

Advice to Others

If you need to be creative but aren't very steady with your hands, this is for you!

 
 
 
Showing 1-5 of 5


July 2016

July 2016

Adobe Continues to Innovate & Confuse

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.

Pros

Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Cons

Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Source: GetApp
 

Joseph from Gannett
Number of employees: 10,000+ employees Employees number: 10,000+ employees

January 2016

January 2016

Marketing Doesn't Happen Without the Marketing Cloud

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

I am the consumer marketing manager for multiple markets within the newspaper industry. I find that my job would be impossible without all the tools necessary. The marketing cloud provides all the tools I need and more. Whether it be audio, video, print production, image manipulation, web development, mobile display creative, etc... there is a tool for that, and so much more.

Pros

1 place to go for every need. As an enterprise with multiple licenses I find working with the Adobe team is a pleasant experience.

Cons

I would like to see more cross program integration, or better training if it is there.

Source: GetApp
 

David from LA RED DE INGENIERIA
Number of employees: 1 employee Employees number: 1 employee

September 2016

September 2016

Product Quality
Quality
Source: GetApp
 

Mika from Go Capital USA
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2016

August 2016

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp
 

Todd from Capital Consulting
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2015

September 2015

Product Quality
Quality
Source: GetApp