Adobe Marketing Cloud is a complete, integrated marketing system. It features a wide set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer and Adobe Campaign. It also offers real-time dashboards and a cooperative interface where users can combine the content, data and insights.
The system is capable of combining data across various solutions along with third-party sources to create a single, centralized view of each customer. It can deliver customized user experiences through all channels, on any kind of device.
Adobe Marketing Cloud also provides predictive analytics to better understand the needs of customers. Users can access all applications of the system from a single centralized platform, and can use the interface to collaborate, socialize and visualize across teams.