iContact is a Web-based email marketing tool designed for businesses of all sizes. This solution offers email design, list management, campaign management and social media publishing within a single solution.
iContact features multiple customizable email templates that help users design content for their email campaigns. Users can also schedule message delivery by picking the right tags from their email lists.
A key feature of this solution is SpamCheck, which reduces the chances of emails being labeled spam by checking the email subject, HTML email and text email against a set of rules thereby improving the email deliverability.
In addition to its email marketing capabilities, iContact also offers social media integration with Facebook, Twitter and LinkedIn, allowing users to publish content on these websites from within the solution itself.
With the help of customized reports and dashboards to monitor campaign performance, users can gain a complete view of all their email campaigns.
Claudia from Regional Employee Benefits Council dba Charter Benefits
Very easy to use and many templates to choose from. I also like that iContact interfaces with Salesforce which we are in the process of possibly implementing for our sales team.
I don't like that I'm not able to send attachments. I also don't like that I can't make the templates wider if I need to.
Determine how much this will fit into your marketing plan. There is a limit on how many emails you can send, how many contacts you can have saved and images. Also, determine if you will be using other software for marketing or sales functions if they will interface with iContact.