Teradata’s Integrated Marketing Cloud is a broad suite of marketing tools that allows enterprise-level businesses to unify campaign processes, data, resources and performance analytics—which, in turn, helps improve customer experiences and boost sales.
Since being named a leader in Gartner’s 2013 Magic Quadrant for Integrated Marketing Management, Teradata has also been recognized as a leader in Multichannel Campaign Management and Marketing Resource Management (MRM) in 2014. Thus, it’s well-suited to businesses looking for robust, sophisticated applications in those two areas.
Teradata offers advanced segmentation, real-time interaction management, marketing intelligence and visualization capabilities—allowing businesses to customize emails, texts and social outreach to target customers with the right messaging at the right time. This, in addition to strong MRM functionality, makes Teradata Integrated Marketing Cloud a particularly good fit for large business-to-consumer businesses. In particular, Teradata focuses on the financial services, media, telecom and transportation industries.
Erica from GIA - Gemological Institute of America
I understand that their customer service was good. We had a nice relationship with our representative, and we had high hopes of utilizing this program throughout our organization.
Extremely difficult to utilize for any amount of project management. Initially, our team tried to use it with plotting out all the approvals and review and such, and it was a nightmare. Way too difficult to learn.
Figure out what you are using this for, and how it can or can't be used to make productivity better.