Traction

RATING:

4.9

(51)

About Traction

Traction is a cloud-based farm management and accounting solution that helps agricultural organizations to manage accounts, import transactions, and card records. Employees can use Traction to create budgets based on past performance, monitor soil fertility, make informed decisions around equipment usage, and more. It helps farmers minimize data entry and simplify processes. Additionally, it gives users all the tools they need to track profits, keep inventory levels up-to-date, and see where they can save money. Traction lets users easily customize their invoices so that they stand out when applying for loans. Key features include auto-generated profitability reports, income and balance sheets, accounts receivables, and invoicing.

Traction Pricing

Products include Basic Accounting ($950/yr), Basic Operations ($950/yr) and Basic Agronomy ($950/yr). All products integrate together. Pricing includes two manager logins, additional logins can be purchased.

Starting price: 

$950.00 per year

Free trial: 

Available

Free version: 

Not Available

Traction Dashboard
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Traction Reviews

Overall Rating

4.9

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Traction

1 - 5 of 46 Reviews

Eric

Farming, 1 employee

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2024

Excellent System for Small Operations

When I started farming on my own, I knew I wanted to be well organized. I had heard of different accounting systems, some of which are not well adapted to farming. Traction appealed because it was built for farming. So far, it has not disappointed!

PROS

Traction works at my own very small (<500 acres) scale. It allows me to make good decisions throughout the year. I also work in Ag Lending, and I wish that all borrowers could provide detailed reports like Traction generates. The opportunity to trial the software was beneficial - I was more confident making a selection.

CONS

No cons to mention, but I would point out that my small operation does not use all of the capabilities of Traction.

Caleb

Farming, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2021

Traction - Finally, Farm Software that does both Accounting and Operation Management!

In short I want to understand and have the details of my finances and operations at my fingertips and Traction is the only software that we have found that does both. I spent the last 2 years searching for a platform that does this and it does not exist anywhere but here. Other software's do one or the other or if they do both they use a slim version of the finances which doesn't help me accomplish the goals I need for my business.

PROS

The best part of Traction so far has been the Accounting Platform, and most importantly the ability to automatically pull in all of my transactions from my various accounts! Once you have your chart of accounts customized to your operation (which took less than a day to accomplish) its as simple as a few clicks to have all my accounting organized. Taxes and my balance sheet next year will be as easy as hitting "print". Next, the mapping part of operations is also very user friendly. I imported my maps from my old software in a matter of minutes and then updated them using the built in tools. It only took me a minute to learn how to use the tools and I didn't even watch a tutorial video. Onboarding with Traction is as simple as three easy steps and is very user friendly, especially for a new user! Tractions Customer Support has been second to none! If I have a question I can likely find the answer and a video explaining it in the Knowledge Center. If I can't find it there the customer support team is only a chat away and very quick to respond.

CONS

The operations side is not finished yet, but in the initial release of the operations there is already great functionality, but more is needed to make it better and I believe they are going to deliver that in time.

Reason for choosing Traction

All of the options we looked at were close to what we wanted in terms of accounting and operational functionality but none do both as well as Traction does. Traction also is a more affordable option than the others we looked at, and delivers the best ROI.

Reasons for switching to Traction

Farm Works Accounting was fantastic, however we have moved forward in how we need the delivery of our platform. 20 years ago, desktop software was the way to go. Today and moving into the future, a cloud based platform is essential to make the user experience the best that it can be.

Matt

Farming, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed March 2021

Set up

PROS

The most impactful features is the ability to have a financial management software that also can be used for the cash accounting as well. Traction was easy to set up and start. Integration into our business has been seamless so far .

CONS

It doesn't really feel like its complete yet. Features are still coming into it which can make it difficult sometimes to get the results we need currently.

Reasons for switching to Traction

Needed to move to a web based platform

Christie

Farming, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2021

Awesome Farm Accounting Software

The ability to enter transactions into different entities all in the same place is a huge timesaver and having all of the entities financial information together to give an overall picture of the entire operation is a HUGE asset! These two pieces alone were enough to justify making a switch but there are so many more benefits to using Traction! The knowledge base that they bring to the product is tremendous and they have multiple support options to help you with any problem or question you might have. Agriculture has its own unique rules and requirements when it comes to accounting and record-keeping and having a product like Traction that helps me keep track of all of it is a tremendous benefit to my farming operation!

PROS

The product is easy to setup and use--much more so than other farm accounting packages I have used. You can be up and running with a few simple steps. The ability to run multiple entities at the same time and have all of the information available either separately or together is a great feature!! Having all the information together in one place makes it much easier to analyze and make business decisions. And the ability to tie your banking information directly to your records is a great time saver for those wanting that option. I appreciate, however, that Traction also has the capability to enter your transactions manually. Having options is what makes a GREAT product!!!

CONS

Because the software is new, there are still a few features that I am waiting on to be added. Once the land, equipment, supplies and field record-keeping pieces become available it will be a full service Farm Software package. Not having these pieces right away just keeps me from entering some of my transactions which have occurred.

Reason for choosing Traction

Granular does not have an accounting component and they kept pushing me to simply use QuickBooks. I like having both an accounting component and a field record-keeping component in one package plus the added benefits this gives you in analyzing information and decision-making. Additionally, Granular was much higher in cost for half of the product. Probably the more important deciding factor was the industry experience that Traction brings to the product. Even though it is a new start up, they understand what is needed in a farming software package and are willing to continue to expand the software's capability to meet the needs of the farmer.

Reasons for switching to Traction

I have used the FarmWorks product for 20 years. Unfortunately when Trimble purchased FarmWorks their focus on supporting FarmWorks diminished. Their technical help and support became harder to get as they shut down their Discussion Boards and lost some of their representatives along with the long-time knowledge that they had of the product. Then they released an online version of their product which they re-designed three times and it never did really work. It was unfortunate as well as frustrating to see the decline in the support as well as the product.

Laryce

Farming, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2021

Previous FarmWorks user migrating over to Traction

I have been very impressed with the team and their desire to listen to what farmers truly need in a whole farm management software program. Some of them came from FarmWorks which has been the software that we have used for the last 20+ years, so I know from that they understand how important it is to be able to do true managerial accounting.

PROS

Truly made for farm bookkeeping. The online platform. No more software updates or backups. More than one person being able to work in the program at a time. Connecting to our bank accounts so that day to day transactions can be input in a lot less time. Future updates that will include keeping inventories, use of profit centers, and field operations.

CONS

This software is in its infancy so its limited abilities is probably the biggest con at this point, but I know from talking to the Traction team they understand the need to be able to manage day to day accounting and also field operations in one software.

Reason for choosing Traction

We chose Traction because it was competitively priced and many on the Traction team have come from other farm accounting software companies that truly understand the need for a software that can manage many facets of farm accounting from inventories, field data, and ease of day to day input of accounting entries.

Reasons for switching to Traction

FarmWorks is a desktop software and although it has many capabilities that we use on a daily basis, it is limited to one person working on the software at a time which puts most of the work onto one person to keep up. From what I understand they are trying to phase out the desktop accounting software and go to a more online program but from what I can see it lacks being able to put in day to day transactions that give you true costs.