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Unitrends Backup

Unitrends Backup is a cloud backup solution that offers comprehensive backup, deduplication, archive, and instant recovery for any disaster protection scenario. Users can easily protect any physical, virtual, and cloud environment...Read more about Unitrends Backup

4.68 (34 reviews)


StorageGuard scans, detects and remediates all security risks in your enterprise backup systems. How does it work? StorageGuard scans all enterprise backup systems to automatically detect, prioritize and remediate vulnerabilitie...Read more about StorageGuard

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Cove Data Protection

Cove Data Protection offers backup, disaster recovery, and archiving for the cloud-first world. Protect servers, workstations, and Microsoft 365 with efficient data protection as a service. Cloud storage is included, with 30 data ...Read more about Cove Data Protection

4.66 (35 reviews)


FrontRunners 2023

NinjaOne is a leading unified IT management software company that simplifies how IT teams work. MSPs and IT departments can automate, manage, and remediate all their device management tasks within one fast, modern, intuitive platf...Read more about NinjaOne


BackBox provides centralized management for all device backups so that you can intelligently automate the backup, restoration and management of all devices on a network by providing centralized management of devices such as firewa...Read more about BackBox

4.50 (8 reviews)

Comet Backup

FrontRunners 2023

Comet is a fast, secure all-in-one backup platform for businesses and IT providers. Our backup software supports businesses across 120 countries in 12 languages. You choose your backup destination, server location, configuration a...Read more about Comet Backup

4.73 (45 reviews)


FrontRunners 2023

IDrive helps businesses of all sizes manage automated data backup processes across various devices such as Windows, Mac, iOS, Android, and Linux via a unified portal. The platform lets organizations create multiple users and defin...Read more about IDrive

Afi SaaS Backup

Afi SaaS Backup is a cloud-based data management platform that helps businesses backup data and protect confidential information using AI technology. It offers various features including role-based access, global indexing, anti-ra...Read more about Afi SaaS Backup

4.65 (20 reviews)

MSP360 Managed Backup

FrontRunners 2023

MSP360 Backup is an easy-to-use backup solution with centralized management, monitoring, and reporting. The platform is natively integrated with AWS, Wasabi, Backblaze B2, and Microsoft Azure to enable best-in-class data protectio...Read more about MSP360 Managed Backup


BDRSuite is a comprehensive Backup and Disaster Recovery software for virtual, physical, cloud, and SaaS applications. BDRSuite is designed to meet all the backup requirements of small, medium, and enterprise businesses. BDRSuite ...Read more about BDRSuite

4.47 (17 reviews)

ManageEngine RecoveryManager Plus

ManageEngine RecoveryManager Plus is a software that helps you recover your system in case of failure. It is used by businesses, IT professionals and administrators to manage their data and systems. ManageEngine RecoveryManage...Read more about ManageEngine RecoveryManager Plus

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Dell EMC Avamar

Dell EMC Avamar is a data backup and recovery solution that helps businesses secure and manage confidential data or enterprise applications across virtual environments. Professionals can conduct orchestrated disaster recovery (DR)...Read more about Dell EMC Avamar

4.20 (5 reviews)

NovaBACKUP Server

NovaBACKUP Servers is a Windows server backup solution that helps small organizations manage business continuity and disaster recovery processes from within a unified platform. It allows staff members to configure local, offsite, ...Read more about NovaBACKUP Server

4.74 (19 reviews)


SpinOne is a cloud-based cybersecurity and backup solution for G Suite that protects user data against by monitoring for security risks and troubleshooting problems. Key features include automated data backups, data migration, act...Read more about SpinOne

4.57 (14 reviews)


Rubrik is a data management solution that helps businesses streamline data backup, archiving, offsite replication and compliance management operations via a unified portal. It enables organizations to detect anomalies and protect ...Read more about Rubrik

4.67 (45 reviews)

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Skyvia is a cloud-based data integration, backup and management platform for businesses of all sizes. Key features include direct data integration between apps, scheduling settings for backup automation, a wizard to simplify local...Read more about Skyvia

4.77 (61 reviews)

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Syncplicity helps businesses share documents or files, manage user permissions and collaborate with external or internal stakeholders across projects. The platform lets administrators handle role-based access to networks or docume...Read more about Syncplicity

4.11 (27 reviews)

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ConnectWise Automate

ConnectWise Automate (Formerly LabTech) is a cloud-based and on-premise IT automation solution that helps companies track and manage IT assets from a single location. Content management features allow users to share documents...Read more about ConnectWise Automate

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Unitrends MSP

Unitrends MSP is a managed service provider (MSP) backup solution that caters to businesses of all sizes across various industries such as information technology, construction, telecommunications, automotive and more. Key features...Read more about Unitrends MSP

4.63 (8 reviews)


Spanning provides SaaS data protection solutions for G Suite, Microsoft 365, and Salesforce. It provides organizations access to enterprise-class scalability, security, and compliance to protect and recover data assets. Spanning c...Read more about Spanning

3.87 (23 reviews)

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Buyers Guide

Last Updated: March 16, 2023

Computers and mobile devices help you search and store data that is imperative to your business. As cyberattacks occur more often, data security has become very important. If your data happens to get corrupted or stolen, you could end up spending heavily (both in terms of time and money) on hiring experts for the data recovery process, which most of the time is not successful. With the help of backup software and security measures, you can protect your data before any cyber attack or other disaster takes place.

Backup software helps you replicate important data residing on your computer or device and stores it in a secondary storage location. This tool has the ability to maintain different versions of the same file, which can be restored easily during disaster recovery, such as accidental file/data deletion, file corruption, and lost or stolen data.

In this Buyers Guide, we will learn more about backup software and its features and benefits.

Here’s what we'll cover:

What is backup software?

Backup software is used by businesses to create duplicate copies of computer files, folders, documents, databases, hard drives, and server data to a storage medium. Businesses find the software helpful as it prevents data loss by allowing employees to restore lost data or replace original files in case of file corruption or deletion.

Backup software acts as a disaster recovery solution, allowing businesses to save their most critical data by performing scheduled backups over a period of time. This lets business leaders avoid business disruptions by keeping data secure and making it available whenever needed.


Encryption in Altaro VM Backup Software (Source)

Common features of backup software

The most common backup software features include some or all of the following:

Cloud backup

Sends a copy of a file (or database) to a secondary, off-site location (or a data center) for storage in case of hardware failure, file corruption or other disaster. The secondary server and data storage is hosted by a third-party service provider. This is also known as online backup or remote backup.


Encodes, restructures, and modifies data in the cloud storage to reduce its size. Compressed files require less storage capacity, resulting in a decrease in storage expenses and high data backup speed.


Secures your backup data by converting it into codes while transmitting over unsecured networks for storage purposes. Since the data is backed up and stored in a third-party storage provider, encrypting your data before transferring will help you protect it from getting into the wrong hands.

Compliance reporting

Generates reports that include a licensing summary as well as data backup statistics for compliance measurement. This helps your IT team save time on auditing, capacity planning, service level agreement (SLA) compliance, and more.

Backup scheduling

Determines how often your data needs to be backed up so that in the event of a data loss, the most recent backup is available. This will allow you to restore the data/file/folder you were working on previously. It is an automated process which eliminates the need for running manual backups.

Incremental backup

Syncs only the data that has been changed or created since the last backup. For example, if a full backup was performed on a Monday, then Tuesday's incremental backup will update all new or changed files since Monday's backup. Wednesday’s incremental backup will update all new changes made since Tuesday’s backup, and so on. This allows you to save time and disk space.

Differential backup

Syncs all the files that have changed since the last full backup. Unlike incremental backups that copy the changed data since the last incremental backup, differential backup is the cumulative backup of all changes since the last full backup. For example: If a full backup of a system is performed on Sunday, the backup on Monday will only save the file changes made since Sunday, on Tuesday it will only save the files that changed since Sunday, and so on until the next full backup is performed.

Data retention policy

Creates a backup strategy that determines and keeps track of how long backups must be kept, the versions it should maintain, and how to dispose them when it’s no longer required.

Incremental backup

Records events that occur during a backup process. This includes notifications when a file fails to open and error messages when file errors arise. A backup log can help you save time by addressing backup issues such as backup failures and file verification errors.

What type of buyer are you?

Before purchasing backup software, you should assess which buyer category you belong to. The majority of buyers fall into the following categories:

  • Small and midsize businesses (SMBs) (up to 500 employees): Small and midsize businesses are more prone to data loss and file corruption because they have limited resources, budget, and expertise to fight malware and cyberthreats that lead to data theft. The loss of business data files can end up costing companies a lot of money, which can shut their businesses down or put them into heavy debt. Therefore, SMBs should opt for a backup solution that is easier to install and maintain. Backup software with features such as cloud storage, continuous backup, anti-virus, and archiving would be beneficial for these buyers, as it would help prevent total data loss and ensure disaster recovery.

  • Large enterprises (over 500 employees): Compared to SMBs, large enterprises have more capital to spend on their data protection. But given their size, they have a large number of devices in a network that stores large amounts of data. Additionally, large enterprises have offices in different locations which makes their data vulnerable to threats such as cyberattacks, DDoS attacks, and insider threats. Corrupted, lost, or stolen data can cost businesses their revenue, customers, and brand reputation. A fully featured backup solution can be beneficial for buyers. Large enterprises should look for a tool that offers automatic backups, encryption, remote access, file sharing and security to help them backup and secure their data from any kind of threat.

Benefits of backup software

Listed below are some benefits you can expect from using a backup solution:

  • Faster file recovery: The ability to restore data folders or files faster in order to keep your business running, recover lost revenue, and prevent downtime is very important when your files are corrupted or stolen. Backup software stores all necessary details and also provides scheduled backup options that will automatically store the latest version of the file or the data as you work on them. Such features allow you to access data within a few minutes and get it back in times of disaster such as, power failure, hard drive crashes, data deletion, and corruption.

  • Data security: Your critical files and folders are encrypted before transferring to a storage medium for backup. This protects your backup data from being accessed or viewed by unauthorized parties or from falling into the wrong hands.

  • Improved productivity: When it comes to a backup tool, there’s no need to worry about the safety and security of your duplicate files. The archived files can be used for strategic planning by performing a trend analysis or deriving forecasts of business outcomes. This can help you make more effective plans for the business which improves productivity. This also leads to a more effective and efficient workflow.

Market trends to understand

Here’s what you should keep in mind when selecting a backup software solution for your business:

  • Multi-cloud backup will dominate the market: The move to multi-cloud within companies is becoming popular. This is because a multi-cloud environment (that includes public and private cloud storage) results in lower downtime for critical services by reducing the dependency on a single cloud provider, and better security by reducing the chances of data loss/leakage. Additionally, storing data in multiple clouds (also known as data redundancy) can save you money as it requires lower storage costs for companies located in different geographies. Realizing the popularity of the multi-cloud environment among organizations, backup software vendors have started partnering or integrating with leading cloud providers to offer data backup for multi-cloud enterprises in order to increase data redundancy and reliability.

Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.