Overall I have liked this software program so far- I am big on Customer Service and this would be a  great way for us to better understand and serve our Customers.

Adobe has been known for catering to the creative community and continues to do so but incorporating data visual storytelling into the mix.

You can access to all of the reports, visualizations and integrations. I have used different top web analytics tools and I think that Adobe is the best analytics program of all.

It has helped our site learn more about our audience, and it reveals potential editorial ideas as well as popular evergreen content.

Adobe Analytics is one very professional program that is important and useful for work in any company. It has a nice interface and it is very easy for navigation.

Our overall experience with Adobe Analytics has been good. We love their support which has helped us set it up.

A comprehensive tool for information investigation.

The cost is really the worst thing about the software. It is really expensive and if you don't take the time and effort to really learn the program, you're wasting your money.

This delay is very annoying. No search capability of its own exist in this tool.

The presentation is fantastic and easy to understand, and there are incredible customization options.

My experience with Adobe Analytics has been a very cool one. I have not had any serious issues with it and its robust and powerful.

The Adobe Analytics is a good software to do market analysis and its a professional software if you have the money and know how.

We are still new Adobe Analytics but it has taken me awhile to learn how to use the program. This might just be operator error though.

It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics.

I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent.

It's a good tool to gain insights into data and track websites. It makes analyzing complex data simple and straightforward.

Still a had a good experience due to my level of familiarity with the product. I also noticed the product support team were quite attentive.

It is a bit difficult to learn to use, the user interface is a bit complicated.

The analysts who go from Google Analytics to Adobe Analytics say that Adobe is very confused and therefore have difficulty.

The lack of familiar out of the box metrics to use in the workspaces was a pain, we had to create endless metrics, dimensions and segments to even get close to what we could see in Google Analytics.

It takes a long time just to set up the dashboards you want to see, let alone analyze them.

The program is no intuitive, so while there are tons of features, it's hard to understand how to use them all. There are some basic trainings through Adobe, but outside of that options are limited.

Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into.

It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics.

The fact that this infrastructure is not understood is one of the biggest reasons for technical installation and analysis errors.

The lack of integration makes it difficult for smaller businesses to clear the fence. This may be more suitable for larger businesses.

Overall Canva is a nice solution if you are a non-designer like me. It's the capability to give outputs in different forms like PDF and SVG apart from PNG and JPG is really helpful in my case.

They have great customer service and amazing designer templates. They make marketing for my business incredibly easy.

It's super easy to use even if you have little to no design experience, and has an amazing array of templates and design elements you can use for free or minimal costs.

Also there have been times when I have lost a design accidentally using Canva on my computer due to changing the template accidentally.

I look at the tracking info and they won't be here until MONDAY. They screwed us over so bad, I will NEVER use this service again.

Excellent - definitely very comfortable using, excellent and innovative ways to create resumes. It'll be the only thing I use to do that from now on.

This is an excellent sotfware for people that is not a designer and need to have very good presentations and frameworks.

It helps with ideas on different ways to use products. We really need new ways to communicate with our community and with the pandemic it is nice to reach them with style.

The lack of functionality and inability to do more with the software. There are a number of seemingly simple changes I couldn't make.

I really love the different template options and my ability to be creative. It gives me the opportunity to make my business stand out.

I love how they make it super easy to create graphics for anything marketing related. With their pro version it saves colors and fonts which makes it very nice.

There are no features missing, i feel it's very complete when you pay the subscription. When you are a free user you have a limited set of tools at your disposal.

I really like canva and think the service it provides is wonderful. The price is good too if you use it enough and the graphics are fun.

For instance, if I have text, a picture, and a box shape to outline the text, it can be extremely frustrating to move them around without accidentally moving the wrong item.

Canva is clearly focused on being the best, easy to use graphics program out there. Their pro subscription is quite good and worth the money if you use it frequently.

For group projects, only one person can be signed in at a time otherwise you risk losing some of the work.

What I miss the most is I can’t do a drop shadow on an object. Often I’ll have to create the rest of the design, export it, then open it to Photoshop and add that element and drop shadow there.

If I had to complain about something, I’d say the amount of screens I have to go through when I open it can be a little frustrating.

The tool is super easy to use for all levels, having zero knowledge for me it was a great help to have found Canva.

Every feature are very nice, the product is easy to use, integration with my existing product was easy, it helps you fill in the gap of graphic designer.

I love how easy it was to make your own logos, banners, and how well integrated it was with social media outlets like facebook and instagram.

It’s been a great tool for helping me get social media posted rapidly.

It's a great place to go for creative design inspiration. Also, Canva is incredibly easy to use and has many of the same keyboard shortcuts as Adobe Creative Cloud products.

User friendly, excellent interface, customer service is congenial and helpful, and it's fast and easy to use.

I'm not a photoshop master, so Canva has been a godsend. Can create creatives for all needed areas of business and the formatting they have is awesome.

Canva has modern layouts, a wide variety and great quality images. The software is easy to use and the processes are integrated with other software that I use.

The initial version is free, so you can try it out to see if you like it before you purchase it. Great templates even for the free version.

US Dollar

Adobe Analytics is a web insights solution that provides deep analytics, marketing attribution and predictive analytics. The cloud-based platform provides businesses with deep insights by allowing them to mix and match data from different touchpoints in the customer journey. Users can gather actionable insights by integrating various marketing channels and Adobe Analytics uses AI (artificial intelligence) and machine learning to provide insightful data that can be used to improve the customer journey. 

The Adobe Analytics marketing attribution functionality allows businesses to assess how different interactions throughout the customer journey affect conversion rates and ROI. The platform facilitates cross-channel attribution and offers a range of attribution models including first touch, last touch and linear. Adobe Analytics’ predictive analytics tool uses machine learning and advanced statistical modeling to predict future customer behavior and aid with decision making.

LongDescription

Real Time Analytics

AB Testing

Website Analytics

Data Storage Management

Cross Channel Attribution

Campaign Tracking

Projections

Scheduled/Automated Reports

Audience Targeting

Data Capture and Transfer

ROI Tracking

Campaign Segmentation

Multi-Touch Attribution

Real Time Data

Performance Metrics

Attribution Modeling

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Predictive Analytics

Data Visualization

Conversion Tracking

Multi-Channel Attribution

Dashboard

Customer Journey Mapping

Real Time Reporting

Behavior Tracking

Reporting/Analytics

Monitoring

Campaign Analytics

Ad hoc Analysis

Drag & Drop

Tagging

Third Party Integrations

Data Discovery

AI/Machine Learning

Customizable Dashboard

Data Management

Multi-Channel Data Collection

Adobe Analytics offers 3 plans: Select, Prime and Ultimate.

Contact Adobe directly for detailed pricing information.

Email/Help Desk

FAQs/Forum

Knowledge Base

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Adobe Analytics

Canva is a cloud-based graphic design tool used to create on-brand marketing content, sales presentations, training videos and more by companies of all sizes. This solution includes features such as drag-and-drop design and photo editing with access to custom fonts, frames, shapes, grids, and icons. Search our stock library to find what you need, with thousands of pre-licensed photos, videos, illustrations, soundtracks and more. Canva's pre-built templates include logos, posters, presentations, infographics, social media posts, newsletters, menus, plus thousands more. 

Teams can create data visualizations such as custom charts and diagrams using internal data. Once visual projects are completed, teams can choose to publish online, share with others, or download. Visuals can also be embedded directly into presentations. 

Pricing for Canva is per user, per month, and billed yearly, or you can start with the free version. 






File Management

Content Import/Export

Document Templates

Multi-Channel Marketing

Animation

Presentation Tools

Access Controls/Permissions

Templates

Visual Discovery

Pattern, Color & Art Storage

Publishing/Sharing

CAD Tools

Real Time Editing

Change Management

Pre-built Templates

Content Sharing

CMS Integration

Approval Process Control

Mind Maps

Digital Asset Management

Asset Sharing

Print Management

Collaboration Tools

Design Templates

Content Library

Smart Chart Legend

Template Management

Data Import/Export

Step-by-Step Wizard

Offline Editing

Email Distribution

Version Control

Asset Library

Content Management

Audio File Management

Text Editing

Media Library

Social Media Integration

Shipping Labels

Artwork Management

Workflow Management

Video Support

Image Editing

Customization

Asset Categorization

Barcode/Label Management

Offline Presenting

Customizable Templates

Mobile App

Image Library

Brand Guidelines

Customizable Branding

Video Editing

Printing Services Integration

Employee Photos

Social Promotion

Watermarking

Org Chart Creation

Search/Filter

Design Management

Label Designer

Barcode Generation

Product Labels

Custom Fonts

Preview Functionality

Publishing Options

Web browser (OS agnostic)

Canva Free | Canva for Education | Canva for Not-for-Profit: free forever

Canva Pro: from $12.99 USD per month for the first user, then $6.99 per month for each additional user

Canva Enterprise: from $30 USD per month

Adobe Analytics vs Canva

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