Marketo Software


 

Marketo offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships.

The solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com, Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

Marketo offers an online community of marketers who share ideas, collaborate and influence product developments.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via web, phone and email along with online FAQ repository.

 

Marketo - Lead management
 
  • Marketo - Lead management
    Lead management
  • Marketo - Email marketing and lead nurturing
    Email marketing and lead nurturing
  • Marketo - Landing page creation and optimization
    Landing page creation and optimization
  • Marketo - Revenue cycle modeling
    Revenue cycle modeling
  • Marketo - Sales lead identification and prioritization
    Sales lead identification and prioritization
  • Marketo - Analytics
    Analytics
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

432 Reviews of Marketo

 

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Software Advice Reviews (169)
More Reviews (263)

Showing 1-20 of 169

Nick from Multiview
Specialty: Advertising
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2018

July 2018

VP, HR & Talent Acquisition

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

My marketing teams really felt the product meshed well with Salesforce.com

Pros

We used this product while with a previous firm and the tool is the industry standard solution for marketing email campaign integration.

Cons

The product is pretty pricey and takes some fairly technical chops to administer but is rock solid in it's design and effectiveness.

Review Source
 
 

Brent from VitalSmarts
Specialty: Education
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

July 2018

July 2018

Marketo - Top quality in marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I feel like this is the definite choice for the mid-size plus team.

Pros

Tons of supporting documentation. Syncs thoroughly with Salesforce. Provides all of the analytics that I need.

Cons

With the layer upon layer of product, some of the basics are harding to find. Marketo is not a straight-forward as Hubspot.

Review Source
 
 

Edwin from Verticurl
Specialty: Marketing Agency
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2018

June 2018

Marketo experience

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Great tool for integration of your marketing campaigns to salesforce

Pros

Easy to use, able to integrate with Salesforce, seamlessly gets up and running in no time. Great and active community of support of users helping one another.

Cons

The more function and features you want to use, the costlier. Limited functionality on Reports and analytics.

Review Source
 
 

Vanessa from DPS
Specialty: Marketing Agency
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2018

June 2018

Best marketing software!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketois for any size company! 100% recommended !!!

Pros

I love marketo! I have been using it for 3 years and I can’t be more happy with it . I can track all the activities and engaging in social sharing , promotions and engagement . Very easy to set up and use .

Cons

I do not have cons . It have been so helpful for my company . This is the best tool on the market .

Review Source
 
 

Emanuela from Wolter Kluwer TAA - CCH Tagetik
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

May 2018

May 2018

My experience with Marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Cons

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics

Review Source
 
 

Michael from Keka Technologies Pvt Ltd
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2018

May 2018

One of the trusted marketing software over the world

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Very effective for company's growth, serve best for marketing perspective (everything on a single platform)

Pros

There is no doubt, Marketo has a vast list of features and functions on a single platform, which allows us engaging in social sharing, promotion and engagement. Something I like the most about Marketo is, we can customize the modular system as per our needs or as per our marketing strategies. Along with that, the analytics and reports do all the justice to track campaigns or the summary of the company's growth through viable data.

Cons

Though Marketo gives access to integrate and customize the solution, the interface looks little bit old, can make it more attractive. Too many functions, the processes need to be simplified, not that easy. Need more engagement in customer support.

Review Source
 
 

Stacy from Health and Housing
Specialty: Healthcare / Medicine
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2018

May 2018

Fantastic Marketing Automation Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Very easy to setup and use. Makes tracking leads and identifying trends much easier. Great lead management tools.

Cons

The pricing is not the most competitive among the options. The form building is difficult and doesn’t seem to be as efficient as the other features.

Review Source
 
 

Jen from Quantum Business Solutions, LLC
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

Marketo - Find another Solution

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

There are far better form managers out there that have the ability to do many things as Marketo. Most look better and do not use antiquated Libraries.

Pros

Manages forms that can be integrated into websites
Not difficult to integrate into website
User does not leave site to view forms

Cons

Forms put off a Library error / Vulnerability warning which can give a hacker easy access to your site via this exploit.
Form looks a bit antiquated for today's displays

Review Source
 
 

Vincent from Hayer Bishan Singh & Sons Ltd
Specialty: Engineering
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

May 2018

May 2018

Marketo marketing software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

it allows me to add my own touch to the system and make it more suitable for my requirements and preference. Easy to use

Cons

No offline option. Can not run on Linux. Supports only the English language. Support is okay but more can be achieved.

Review Source
 
 

Kartikk from UnitedLex Corporation
Specialty: Legal
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2018

April 2018

Average Experience

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Has all the marketing automation features needed by the marketing function as a whole. Easy to customize

Cons

Needs a dedicated software coder to be able to utilize all functions in the tool. Customer Support is difficult to reach.

Review Source
 
 

Lyla from JazzHR
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Powerful marketing automation for advanced marketing teams

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

If you need real automation, lead scoring, and a powerful marketing tool--get Marketo. Don't waste your time with Hubspot.

Pros

I love how easy it is to set up flows and programs that actually make sense. It's very easy to trigger actions based on just about anything going on in your CRM.

Cons

The design studio is pretty terrible. It's old and small changes are difficult to make without a lot of clicks. The overall design of Marketo in general is very old-fashioned.

Review Source
 
 

Steve from Electronics Company
Specialty: Manufacturing
Number of employees: 201-500 employees Employees number: 201-500 employees

March 2018

March 2018

Best MA Tool On The Market -- By FAR

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo.

Pros

I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set.

Review Source
 
 

Laura from Zillow
Specialty: Real Estate
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2018

March 2018

Great Lead Nurturing Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo was built for lead nurturing, and it does that well. The integration with Salesforce is pretty robust.

Cons

The tool leaves a little to be desired when it comes to email marketing, but they have made improvements in recent years (for example, a better analytics dashboard.)

Review Source
 
 

Brian William from MicroTech
Specialty: Consulting
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

One of the best marketing programs out there!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

Worth looking into for any sized organization!

Pros

Easy to use interface that seamlessly brings together email, mobile, social, digital ads, web management and analytics. Anyone can easily use it as it does not require any training to understand the main functionality.

Review Source
 
 

Chris from Kroc Center
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2018

February 2018

Effective Lead Generation

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I was pleased that it could integrate with salesforce. This software equips you to be effective and efficient in managing and converting leads. Great experience!

Cons

Price is higher than most others. Be prepared for a higher learning curve while implementing. Sometimes I find it challenging to get the right template and required to use HTML.

Review Source
 
 

Brian from LTA
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

Good general functionality, nothing fancy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

One thing that is appreciated is they are continuing to build the platform, especially working on integrations and new features. Seems to be a solid company, and I would have confidence recommending this product to anyone assuming they match functional needs accurately.

Pros

It can handle a good volume of data and multiple campaigns, and provides the functionality we needed. Specifically like the Salesforce integration, although I've heard it is slower integrating with other platforms..

Cons

A little lax on reporting and metrics, we had to purchase additional software for some analysis. It also "feels" a bit heavy from a price standpoint compared to some lesser known platforms, but I haven't done a true side-by-side comparison.

Review Source
 
 

Brett from CrewTracks
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2018

February 2018

Marketo is rough.

Ease-of-use

Functionality

Product Quality

Customer Support

Marketo is a beast. It takes a long time to learn, and it's easy to make mistakes without knowing anything is wrong until it's too late.

Pros

Marketo has a HUGE feature set, and they're always adding more. Marketo does SO much, it's insanely impressive.

Review Source
 
 

Yazir from Cochez y Cia
Specialty: Retail
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

February 2018

February 2018

Great Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Highly adaptable to all needs
Easy interface
Great for collaboration
Lots of integrations with other software

Cons

Not intuitive for marketing users
Need more design tools for landing pages and emails.
Hard to build a survey

Review Source
 
 

Randall from i-Sight Software
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

Marketo Marketing Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Great at email lead nurturing, lead scoring, and reporting. The Marketo community is great. Marketo Certification will go a long way.

Cons

Customer support is not great. If you get the basic packge, it only offers online support via chat or email. You are paying all of this money to wait on their time to fix an problem you need fixed ASAP

Review Source
 
 

Johanna from SugarCRM
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

January 2018

January 2018

Great for Email Marketing, Landing Page Design, etc. Easy to use!

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

Marketo is super easy to use. Especially for Email Marketing, Landing Page Design, Segmentation, etc. It has a lot of different options and functions which is great for a wide variety of business problems.

Cons

Marketo can have some bugs (in email/landing page creation, HTML, etc.). The design and templates sometimes lack customizability and flexibility.

Review Source
 
 
 
Showing 1-20 of 263


July 2018

July 2018

Extremely sophisticated but cumbersome

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo is by far one of the most advanced marketing automation systems out there. They have a wide range of functionalities that allow you to dive deeper into personalization, reporting, and automation.

Cons

With so many things it is able to do, Marketo can be very tricky to learn. They have a very specific workflow of how to do things and call them. It can be challenging at the beginning to learn exactly how to do everything. Free support is limited. I find the online commjunity to be very helpful. Chances are problems you have are ones others have gone through as well.

Review Source: Capterra
 


July 2018

July 2018

A powerful tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo has an unbelievable amount of functionality that allows us to manage our leads and easily automate and track success of all our marketing campaigns. We have been able to add more levels of tracking and logic to our campaigns than we were able to do with our previous marketing automation tool. There is probably so much that I haven't yet discovered but am looking forward to finding out as I continue to use the tool more. The customer support and user support portal have been very helpful for us in finding solutions to our challenges, as there is so much functionality and sometimes so many ways to do 1 task that it's helpful to get advice on which is the best way to do it. I'd highly recommend Marketo!

Cons

Because there is so much functionality (atleast compared to the automation tool we used to use), there was a steep learning curve for our team but the customer support was really helpful in getting us over this curve.

Review Source: Capterra
 

David from DeCaro Luxury Real Estate Auctions, Inc.

July 2018

July 2018

When it comes to marketing data and lead gen, marketo is the best

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

a very robust tool that allows you to create lead generation funnels that capture date to market and retarget

Cons

a tool that is very time intensive and will require an administrator to assist the maintaining and administration of the platform and software

Review Source: Capterra
 


July 2018

July 2018

Does it all!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Increased demand generation and marketing-driven pipe.

Pros

The interface is really easy to use. It also can accomplish A LOT - nurture, email, lead scoring, landing page and form creation, reporting. This is a great one-stop-shop when you're getting into marketing automation.

Cons

Our database made the program slow. Most of the time I felt like I was working faster than the application. Additionally, it's a REALLY powerful tool, which can be overlooked with the ease of use. Make sure that whoever is in the system has the correct permissions and is properly trained.

Review Source: Capterra
 

Anil from India Yamaha Motor Pvt. Ltd.
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2018

July 2018

An intact marketing platform.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Helps in effective management of campaigns, and in generating leads which will ultimately increase the revenue of the firm. You can personalize and send e-mails to a specific group based on their previous searches and purchase history. The application allows employment of cross-media marketing channels. You can track the success of your program from its creation to its execution and reporting. Customer behavior tracking, A/B testing, templates, and marketing automation are a few additional features. The application is easy to use, you can check the tutorials and demonstrations to get a better idea. The platform caters to the needs of businesses of all sizes from small to huge.

Cons

The customer service is not quick in responding to the queries. The search function lacks in features and consumes a lot of time. The application is very costly.

Review Source: GetApp
 

Pieter from Vituity

July 2018

July 2018

Marketo Admin

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Lead history, data appending, scoring, email marketing, reporting, web tracking, and much more

Pros

Very user friendly. Straight forward making it easy for new people to use the program as well as having the ability to do complicated things for power users.

Cons

I wish the landing page editor were more like the email editor. Also sometimes it runs a little slow.

Review Source: Capterra
 


July 2018

July 2018

Great way to handle lead generation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Extremely robust tool - you can do some incredible things with Marketo. Easy to scale things for the long term.

Cons

Sometimes overly complex. There is also the occasional error that will mess up things like tokens and other settings.

Review Source: Capterra
 


June 2018

June 2018

Great tool at its core

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that I can typically do anything I set out to do using Marketo. I rarely find myself saying "I can't do that with Marketo"

Cons

While you can do most everything related to marketing automation, the user interface sometimes requires extra steps/work to get where you need to go.

Review Source: GetApp
 

Shaun from Resolve Systems
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2018

June 2018

Marketing with Marketo

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

For guys in demand gen, Marketo is the tool you need. Whether you're creating gated landing pages, or syncing anything to your CRM system and showing those lead activity's, you can easily create all of these campaigns within Marketo to generate MQL and SQls.

Cons

I just think the UI needs an update. It's tough to find things at times even with folders. Essentially the search function is lacking. I also wish there was a visual visio-like workflow creator.

Review Source: GetApp
 


June 2018

June 2018

It's okay if you have a dedicated Marketo developer

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It does what I want it to do and once you learn to play by its rules it's easy enough to sort out and use.

Cons

Customer support is really slow and, while the agents intend to be helpful and polite, they are remarkably unhelpful. All of our answers have come from the community or connections.

Review Source: Capterra
 


June 2018

June 2018

Makes prospecting much easier as lead scoring tells me who is a marketing qualified lead

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It is great as a sales rep to be able to see what each prospect has done on our site and their digital footprint with our company as a whole.

Cons

The tool itself is very complex and difficult to use if you aren't a Marketo trained marketer. Making Marketo more sales oriented would make it much more beneficial for teams outside marketing to use.

Review Source: Capterra
 


June 2018

June 2018

Overall a good marketing automation platform, but more to be desired

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The ability to deliver messaging to customers at the right time depending where they are in the customer lifecycle.

Pros

The automation portion works well. We've set up programs based on the customer lifecycle using the Revenue Cycle Modeler and can see where customers move or get stuck along the pipeline. Marketo's online community is strong and can help when you get stuck on something.

Cons

Although not lately, stability has been an issue. We've had instances where Marketo's platform went down at crucial moments. Marketo needs a true drag & drop interface for email creation. Too many times I have had to go into the html and that wastes time. Documentation can be a lot better.

Review Source: Capterra
 


June 2018

June 2018

Confusing and Not Straight Forward

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I've worked with this platform at a few different companies and what it does well is that it integrates nicely with Salesforce CRM. If you have a very large, enterprise company then I'd suggest researching Marketo, as it will offer a big team, a large tool to use and understand.

Cons

I find this tool to be wildly confusing. There are times that you can do 1 simple function, 3 different ways. For me, I want consistency and to know that whatever function I'm trying to complete that it works. Marketo could definitely streamline the tool so that it's much easier to understand and easier to use. It's also very expensive and support is VERY tricky. I was an admin on the account and should of had access to the support team yet everytime I attempted to contact them, I was told I didn't have enough rights. If you have a high paying account, I'd definitely make nice with your rep so that you can contact them directly if you're stuck on something.

Review Source: GetApp
 


June 2018

June 2018

Hardcore Marketo lover...would never stray!

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

Marketo..where do we begin? I started using Marketo two organizations ago and at this point I wouldn't even consider working for an organization that isn't using Marketo. Everything from lead entry, lead validation, lead assignment, nurturing, email communication, landing pages, forms, personalization. At this point it has gotten so big that we have a team using it and we need to enforce best practices.

Cons

You get out of it what you put in. You can run your entire business on it but you need to ensure you are using best practices - if you let inexperienced people behind the wheel, it will turn into a huge mess.

Review Source: GetApp
 

Katie from Three Ships

June 2018

June 2018

Easily set up mass email campaigns based on specific events.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like it is easy to replicate email lists across multiple campaigns once you've set up once. It is easy to transfer to other campaigns

Cons

Setting up email lists can be tedious (at least in the way I was shown through customer support) but customer support was fantastic and walked me through all questions

Review Source: Capterra
 

Robert from Squiz Poland Sp. z o.o.
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2018

June 2018

Great tool for marketing automation

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

must have if you want to build long term relationship with your clients, also you can track client activity on mobile devices

Cons

high prices based on the number of contacts in your database, no access to API in free version so there's no integrations with other systems

Review Source: GetApp
 

Dylan from FlexPAC
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2018

June 2018

Great marketing automation software that can integrate with anything

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Able to create landing pages easily with forms that are trackable. Get leads directly from Marketo that link up with SFDC. The marketing automation aspect is easy and fun.

Pros

It's an incredibly robust system that is incredibly customizable. The ability to create landing pages that directly integrate with SFDC. The community of users for best practices.

Cons

The user interface is a bit clunky. With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.

Review Source: Capterra
 

david from Marketing Digital

June 2018

June 2018

The Marketo company helped me understand the preferences of my audience thanks to the Marketing team

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have managed to capitalize the desired content of my target audience

Pros

has the metrics and functions necessary to analyze, understand and optimize our online marketing strategies

Cons

When I started using Marketo Marketing Analytics, I found it difficult to adapt to the interface model and the functions it has. However, the program is very complete and effective.

Review Source: Capterra
 

Kenneth from Record Nations
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Helps with marketing automation but can only do so much on mobile

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pretty good tool for marketing automation, which helps you save time if you have a lot of other marketing tasks to perform.

Pros

Easy way to capture web form data with an easy-to-build interface. Also, Marketo integrates easily with most other marketing platforms since it is a bigger name in the industry.

Cons

Marketo's user interface for some areas is not very intuitive and will require some Googling and using customer support to find out how to do certain, very obvious tasks.

Review Source: Capterra
 


May 2018

May 2018

I created campaigns for a cohort-style implementation surge

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Great way to reach a wide audience and integration with Salesforce to make the process easy!

Pros

I love the options for configuring campaigns and communications! It always looked like it was coming from me but allowed me to reach so many customers at once. I was able to use information we had stored in Salesforce about the customers and their purchase to dictate what communications they received.

Cons

It was a bit tricky to learn at first, but I think this is just because it is so flexible. I also had a couple experiences where signatures were weirdly replaced with alpha-numeric strings, which kind of blew our cover on making the emails look like they were sent by a human.

Review Source: Capterra