Salesforce Marketing Cloud

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Salesforce Marketing Cloud

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FrontRunners 2020

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About Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization. Formerly known as Salesforce DMP, Audience ...

Salesforce Marketing Cloud Pricing

Contact Salesforce for pricing information.

Starting price: 

$4,800.00 

Free trial: 

Not Available

Free version: 

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Salesforce Marketing Cloud User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

3.5

Value for money

3.5

Customer support

3.5

Functionality

4

Showing 1 - 5 of 266 reviews

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Aaron

CGI

Verified reviewer

Company size: 10,000+ employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

3

Value for money

4

Customer support

3

Functionality

5

Reviewed January 2019

Powerful, but complex

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Walter

Northwood University

Verified reviewer

Company size: 501-1,000 employees

Industry: Higher Education

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

3

Customer support

4

Functionality

3

Reviewed January 2020

SFMC

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Michael James

Ari Financial Group

Verified reviewer

Company size: 11-50 employees

Industry: Insurance

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

4

Value for money

4

Customer support

5

Functionality

4

Reviewed June 2021

Salesforce delivers the solid delivery of an industry leader: now needs niche of redefining

it was smooth but very underused

Pros

everything worked, at least for me. some people felt it was a struggle to setup - I view these frustrations mostly as poor CRM administration and guidance

Cons

I liked the software; I like the customizability of Sugar CRM I want to see Salesforce rather than compete - reimagine crm. perhaps buy sugarcrm

Reasons for choosing Salesforce Marketing Cloud

n/a

Sandra

The Sellani Group

Verified reviewer

Company size: 1 employee

Industry: Health, Wellness and Fitness

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

1

Value for money

1

Customer support

1

Functionality

4

Reviewed October 2020

Expensive and cumbersome with little support

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Reasons for choosing Salesforce Marketing Cloud

Only because the company that I was working with already used SF for their CRM so I thought that Marketing Cloud would be compatible and it is but there are other programs that are compatible with SF CRM and I am currently researching those. I will be switching to one of these alternatives at the close of my contract.

Sullivan

Digital Culture Education

Verified reviewer

Company size: 2-10 employees

Industry: Education Management

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

3

Value for money

4

Customer support

3

Functionality

5

Reviewed June 2021

A Very Complicated But Useful CRM Solution

Pros

This platform is on the right track and an easy choice if you are a big Salesforce user. It is well integrated with Salesforce with amply bells and whistles to benefit advanced marketing automation and campaign management.

Cons

Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and integrations.

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