--- title: "Salesforce Marketing Cloud Software Reviews, Demo & Pricing - 2026" description: "Review of Salesforce Marketing Cloud Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/crm/salesforce-socialcrm-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Salesforce Marketing Cloud Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/alternatives/) # Salesforce Marketing Cloud Review From $25-$3,250/month 3 plans Wondering if Salesforce Marketing Cloud is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Salesforce Marketing Cloud 4.2 [(531)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) FrontRunner 2026 Pricing Starting at $25.00 per user per month ### About Salesforce Marketing Cloud Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire lifecycle. The platform connects departments through data and insights, empowering marketing teams to build lasting customer relationships. Regardless of a company's size, industry, or existing technology, Salesforce Marketing Cloud can drive growth by unlocking data, enabling faster campaign creation and optimization, and facilitating omnichannel engagement. The platform's key features include unified customer profiles and analytics, AI-powered campaign creation and optimization, and a customer data platform that provides faster access to centralized customer data. Agentforce, the platform's AI assistant, helps marketers create impactful campaigns by surfacing insights, defining strategy, and generating content. Additionally, its marketing intelligence module offers a single view of marketing performance to optimize cross-channel campaigns. Salesforce Marketing Cloud is a marketing platform that enables businesses of every size and industry to personalize customer touchpoints, deploy smarter campaigns, and activate data across the customer lifecycle. T... he platform's connected suite of tools empowers marketing teams to work together efficiently and drive meaningful customer relationships. Wondering if Salesforce Marketing Cloud is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Salesforce Marketing Cloud User Interface ## Popular Salesforce Marketing Cloud Alternatives Main Product Salesforce Marketing Cloud 4.2 [(531)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.83Value for money - 3.93Customer support - 4.27Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Brevo Marketing Platform](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3517)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.53Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6254)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2322)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2568)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.40Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/) 4.3 [(2947)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/) Ratings Breakdown - 4.33Ease of use - 4.11Value for money - 4.23Customer support - 4.20Functionality Pricing Starting at $12.00 per month Get Price ## Salesforce Marketing Cloud Pros and Cons We analyzed 531 verified reviews for Salesforce Marketing Cloud to find out what actual users really think. Select to learn more Personalized Customer Engagement Tools Salesforce Marketing Cloud offers extensive tools for personalized marketing and customer engagement. Businesses can segment audiences, tailor campaigns, and manage omnichannel journeys, boosting user interaction and building stronger customer relationships. Integration with CRM and analytics helps optimize strategies and measure results. Versatile Email Campaign Management Salesforce Marketing Cloud streamlines email campaign creation, automation, and tracking. Users benefit from features like segmentation, templates, A/B testing, and reporting, enabling targeted outreach and improved engagement. The platform supports large-scale campaigns and integrates with other channels for coordinated marketing efforts. Comprehensive Data Tracking Features The platform provides robust data tracking capabilities, allowing users to monitor activities, track goals, and analyze performance across teams. Information is well-organized and accessible, supporting collaboration and efficient follow-up. Real-time reporting and detailed analytics help businesses stay informed and improve outcomes. High Cost And Extra Fees Salesforce Marketing Cloud is frequently described as expensive, with additional charges for features, support, and setup. The cost can be prohibitive for small businesses or those not using all capabilities. Users mention that onboarding, maintenance, and hiring consultants add to the overall expense. Technical And Deliverability Challenges Users experience various email-related problems, including duplicate sends, integration errors, glitches in the visual editor, and difficulties with opt-out management. Deliverability issues, such as high spam ratings and compatibility problems with Outlook, are common. Navigating and troubleshooting these issues often proves time-consuming. Slow And Unhelpful Support Experience Many users report difficulty reaching customer support and receiving timely, effective assistance. Support responses are often vague or delayed, with some finding documentation outdated and lacking detail. Premium support does not consistently resolve issues, leading to frustration and reliance on internal troubleshooting. ## Salesforce Marketing Cloud Pricing and Plans Starting price: $25.00 per month Free Trial Free Version Starter Suite $25.00 per user, per month Plan includes: - Dynamic Email Marketing and Analytics - Out-of-the-box Sales Processes - Seamless Customer Service - Simplified Storefront Builder Marketing Cloud Growth Edition $1,500.00 flat rate, per month Plan includes: - AI-Powered Emails & Campaigns - Multi-Channel Journeys - Forms and Landing Pages Marketing Cloud Advanced Edition $3,250.00 flat rate, per month Plan includes: - Agentforce Campaigns and AI Scoring - Path Experimentation - Unified Conversational SMS Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Salesforce Marketing Cloud Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Salesforce Marketing Cloud Access Controls/Permissions Activity Dashboard Activity Tracking Ad hoc Reporting Ad Network Integration AI Copilot AI/Machine Learning Alerts/Notifications Analytics API Archiving & Retention Asset Lifecycle Management Audience Targeting Audio File Management Automated Publishing Behavioral Analytics Behavior Tracking Brand Management Brand Tracking Calendar Management Campaign Management Campaign Planning Campaign Segmentation Campaign Tracking Canned Responses Categorization/Grouping Channel Management Click Tracking Collaboration Tools Commenting/Notes Communication Management Competitive Analysis Configurable Workflow Content Library Content Management Content Publishing Options Conversion Rate Optimization Conversion Tracking CRM Customer Engagement Customer Experience Management Customer History Customer Journey Mapping Customer Profiles Customer Surveys Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Reports Customizable Templates Customization Dashboard Dashboard Creation Data Capture and Transfer Data Connectors Data Import/Export Data Recovery Data Security Data Visualization Document Classification Document Management Document Storage Drag & Drop Drip Campaigns Dynamic Content eCommerce Management Electronic Forms Email Campaign Management Email Distribution Email Management Email Marketing Email Monitoring Email Templates Engagement Tracking File Management Filtering For iPad Devices For Marketing and Advertising Forms Management For Small Businesses For Startups Full Text Search Generative AI Image Editing Image Library Inbox Management Interaction Tracking Keyword Filtering KPI Monitoring Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring Lead Segmentation List Management Loyalty Program Marketing Automation Marketing Calendar Marketing Management Metadata Management Mobile Access Mobile Optimization Monitoring Multi-Account Management Multi-Campaign Multi-Channel Attribution Multi-Channel Campaigns Multi-Channel Communication Multi-Channel Data Collection Multi-Channel Marketing Multi-Language Multiple User Accounts Multivariate Testing Omnichannel Outreach Performance Metrics Personalization Post Scheduling Predictive Analytics Prioritization Prospecting Tools Publish Scheduling Queue Management Real-Time Analytics Real-Time Data Real-Time Reporting Reporting/Analytics Reporting & Statistics Response Management Rewards Management ROI Tracking Role-Based Permissions Routing Sales Activity Management Sales Analytics Sales Pipeline Management Search/Filter Search Marketing Segmentation SEO Management Shared Inboxes Signature Management Single Page View SMS Marketing Social Advertising Social Marketing Social Media Integration Social Media Monitoring Social Promotion Spam Blocker Tagging Template Management Text Editing Third-Party Integrations Transaction History User Management Version Control Video Support Visual Analytics Website Analytics Website Management Website Visitor Tracking Whitelisting/Blacklisting Workflow Management ## Salesforce Marketing Cloud Integrations Salesforce Sales Cloud Integration rated 4.6 from 23 reviews Shopify Integration rated undefined from -1 review LinkedIn for Business Integration rated undefined from -1 review Vidyard Integration rated undefined from -1 review Meta for Business Integration rated undefined from -1 review Twitter/X Integration rated undefined from -1 review See all 7 integrations ## Salesforce Marketing Cloud User Reviews ## Salesforce Marketing Cloud customer ratings - Overall rating: 4.2/5 - Total reviews: 531 ### Rating distribution - 5 stars: 233 reviews (44%) - 4 stars: 210 reviews (40%) - 3 stars: 65 reviews (12%) - 2 stars: 11 reviews (2%) - 1 star: 12 reviews (2%) ### Secondary ratings - Ease of use: 3.8/5 - Value for money: 3.8/5 - Customer support: 3.9/5 - Functionality: 4.3/5 --- ### Incredibly Powerful Cloud-Based Marketing Automation Platform - Overall rating: 5/5 - Reviewer: Jana F. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need. #### Cons It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously. #### Reasons for switching to Salesforce Marketing Cloud We are thrilled with how seamlessly everything works with our existing Salesforce Commerce Cloud website, and we no longer have to manage hundreds of separate connectors to complete the same job. The higher scale of operations at Salesforce means superior customer service, well-informed account managers, and regular product updates. --- ### For sales and marketing operations, this is a highly valuable tool. - Overall rating: 4/5 - Reviewer: Manuel H. - Verified reviewer: Yes - Industry: Entertainment - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. #### Cons Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. #### Reasons for choosing Salesforce Marketing Cloud It's a useful tool for dealing with enormous volumes of data. As a result, our firm's client satisfaction and income have increased. --- ### Pay for what you get well worth the price - Overall rating: 4/5 - Reviewer: Erik R. - Industry: Banking - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. All in all the should be the industry standard #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well #### Cons can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs --- ### A powerhouse for handling fashion campaigns at scale - Overall rating: 4/5 - Reviewer: Ilayda S. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered It has enabled us to go beyond casual campaigns to truly personalized marketing, driving customer engagement and more than doubling our return rates on offers at our primary sales seasons. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads. I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop. #### Cons It’s a solid platform, but it’s not easy to navigate. Automating and integrating it with our e-commerce system needed more help from IT and consultants, generating additional setup costs. --- ### Salesforce is a seller! - Overall rating: 4/5 - Reviewer: Sunil B. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Still a great marketing tool as well as a great CRM tool allowing businesses to record and target specific demographics with specific contents #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Very customisable to businesses of varied needs and requirements fostering a more inclusive environment! #### Cons It can become quite technical for some people resulting in creation of multiple duplicates and linking errors. --- ### All things in one place - Overall rating: 4/5 - Reviewer: Alicia B. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for free trial - Reviewed: June 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Hand on experience leveraging Salesforce Marketing Cloud's Jouney Builder to design and execute personalized, data-driven customer journeys across email, SMS, and other digital channels. My work includes building multi-step, automated campaigns tailored to user behavior and lifecycle stages, optimizing engagement and conversion rates. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros enjoy designing personalized, multi-step campaigns with branching logic and automation. Seamless sync with Sales Cloud, Service Cloud, and CRM data #### Cons Steep Learning Curve. Many features like Journey Builder or Automation Studio require significant training or technical skill. It's expensive and pricing is opaque, especially when scaling or adding features. Heavy reliance on technical skills. --- ### Powerful Software For Marketing - Overall rating: 4/5 - Reviewer: Sumit D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered - Ease of Use: Was the software easy to navigate? - Features: Did it offer useful tools for marketing, like email campaigns or analytics? - Support: How helpful was customer service? - Results: Did it improve your marketing efforts? #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis. #### Cons 1- The focus is on negative feedback. 2- Users are asked to share specific disadvantages. 3- Feedback aims to improve user experience. 4- Solicitations for critique suggest ongoing product development. --- ### Good tool for Email Marketing - Overall rating: 5/5 - Reviewer: Emily M. - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Good customer support, Good return on investment, easy-to-use drag and drop email templates, good reporting tools. #### Cons Salesforce Marketing Cloud has a bit of a steep learning curve. There isn't a lot of complimentary training available and some of their help center articles still haven't been updated since back in the days when they were ExactTarget. --- ### Great modern multi-channel tool (email, SMS, mobile, ads, social) - Overall rating: 5/5 - Reviewer: Gabriel A. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been a Salesforce Marketing Cloud solution engineer for 3 years where I was demoing it to potential customers in order to sell them the product #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros - multichannel marketing tool (email, SMS, mobile, ads, social) - dynamic customer journey - one-stop shop for marketers - Einstein AI to provide great recommendations/actions - great insights with Datorama #### Cons - segmentation can be tricky (need to use Salesforce Data Cloud for it) - mobile capabilities could be better --- ### Highly Recommend - Overall rating: 4/5 - Reviewer: Rebecca F. - Verified reviewer: Yes - Industry: Accounting - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall...its been pretty great & I recommend utilizing salesforce. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros I like how you can see the date & time as well as how often someone opens an email. Another feature is how you are able to generate standard & custom emails to go out and when they are sent. #### Cons Navigating the system sometimes is a little difficult if you are not familiar with the system. --- Showing 1 - 10 of 531 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) ## Salesforce Marketing Cloud Popular Comparisons [Brevo Marketing Platform vs Salesforce Marketing Cloud](https://www.softwareadvice.com/scheduling/brevo-profile/vs/salesforce-socialcrm/)[HubSpot Marketing Hub vs Salesforce Marketing Cloud](https://www.softwareadvice.com/compare/22998-salesforce-socialcrm/vs/119437-HubSpot-Marketing/)[MailerLite vs Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/mailerlite-profile/vs/salesforce-socialcrm/)[ActiveCampaign vs Salesforce Marketing Cloud](https://www.softwareadvice.com/crm/activecampaign-profile/vs/salesforce-socialcrm/)[Constant Contact vs Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/salesforce-socialcrm/)[EmailOctopus vs Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/emailoctopus-profile/vs/salesforce-socialcrm/)[Systeme.io vs Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/vs/systeme-io/)[Klaviyo vs Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/salesforce-socialcrm/)[Marketo Engage vs Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/marketo-profile/vs/salesforce-socialcrm/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **9** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6254) Recently recommended **8** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times [SalesAndMarketing.ai](https://www.softwareadvice.com/product/529885-SalesAndMarketing-ai/) **0.0** (0) Recently recommended **1** times Stuck Between Options? 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