# Sparkcentral Software Reviews, Demo & Pricing - 2026 > Review of Sparkcentral Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/crm/sparkcentral-profile --- [Home](https://www.softwareadvice.com/) / [Live Chat Software](https://www.softwareadvice.com/live-chat/) / Sparkcentral Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Sparkcentral 2026: Benefits, Features & Pricing Wondering if Sparkcentral is right for your organization? Our Live Chat Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Sparkcentral 4.2 [(15)](https://www.softwareadvice.com/crm/sparkcentral-profile/#reviews) Pricing Starting at $600.00 per month ### About Sparkcentral Sparkcentral by Hootsuite is an automated messaging distribution (AMD) platform that improves customer service operations across all digital platforms. Primarily catering to energy, hotel, food and beverage, banking, insurance, media, IT and retail industries, it helps businesses manage large volumes of data across WhatsApp, Messenger, SMS and asynchronous in-app or in-web chats. Key features of Sparkcentral by Hootsuite include omnichannel messaging, agent operations, enterprise-scale routing, advanced reporting, customer prioritization and team performance measurement. Additionally, it provides application programming interfaces (APIs) to improve real-time reporting, customer relationships and satisfaction. It further allows users to incorporate messaging-based interactions into business modules and facilitate back-end operations. Sparkcentral by Hootsuite integrates with third-party customer service applications to streamline information exchange across all channels. The pricing is based on the needs and requirements of businesses. The product extends support through online chat, helpdesk and documentation. Wondering if Sparkcentral is right for your organization? Our Live Chat Software selection experts can help you in 15 minutes or less. ## Sparkcentral User Interface ## Popular Sparkcentral Alternatives Main Product Sparkcentral 4.2 [(15)](https://www.softwareadvice.com/crm/sparkcentral-profile/#reviews) Ratings Breakdown - 4.40Ease of use - 4.18Value for money - 4.62Customer support - 3.80Functionality Pricing Starting at $600.00 per month Get Price Alternative Product [LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/) 4.7 [(1787)](https://www.softwareadvice.com/crm/liveagent-profile/reviews/) Ratings Breakdown - 4.57Ease of use - 4.64Value for money - 4.69Customer support - 4.57Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Zendesk Suite](https://www.softwareadvice.com/product/26892-Zendesk/) 4.4 [(4080)](https://www.softwareadvice.com/product/26892-Zendesk/reviews/) Ratings Breakdown - 4.33Ease of use - 4.16Value for money - 4.26Customer support - 4.36Functionality Pricing Starting at $55.00 per month Get Price Alternative Product [Tidio](https://www.softwareadvice.com/live-chat/tidio-chat-profile/) 4.7 [(590)](https://www.softwareadvice.com/live-chat/tidio-chat-profile/reviews/) Ratings Breakdown - 4.66Ease of use - 4.48Value for money - 4.63Customer support - 4.61Functionality Pricing Starting at $24.17 per month Get Price Alternative Product [LiveChat](https://www.softwareadvice.com/help-desk/livechat-profile/) 4.6 [(1724)](https://www.softwareadvice.com/help-desk/livechat-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.49Value for money - 4.59Customer support - 4.49Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Bitrix24](https://www.softwareadvice.com/nonprofit/bitrix24-profile/) 4.2 [(993)](https://www.softwareadvice.com/nonprofit/bitrix24-profile/reviews/) Ratings Breakdown - 3.98Ease of use - 4.16Value for money - 3.96Customer support - 4.28Functionality Pricing Starting at $69.00 per month Get Price ## Sparkcentral Pricing and Plans Starting price: $600.00 per month Free Trial Free Version Basic $600.00 per month No plan information available Confused about pricing? 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Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Sparkcentral Features - Popular features found in Live Chat Autoresponders Canned Responses Chat/Messaging File Sharing Mobile Access Multi-Channel Communication Real-Time Notifications Support Ticket Management Third-Party Integrations Transcripts/Chat History Transfers/Routing - More features of Sparkcentral AI Copilot AI/Machine Learning Alerts/Escalation Alerts/Notifications API Automated Routing Call Center Management Chatbot Communication Management Contact Management Contextual Guidance CRM Customer Database Customer Experience Management Customer History Customer Segmentation Customer Service Analytics Customizable Branding Dashboard Document Storage Email Management Feedback Management Intent Recognition Interaction Tracking Internal Chat Integration Knowledge Base Management Live Chat Multi-Channel Management Multi-Language Natural Language Processing Offline Form Performance Metrics Pre-Configured Bot Predictive Analytics Proactive Chat Queue Management Real-Time Analytics Real-time Consumer-facing Chat Real-Time Data Reporting/Analytics Reporting & Statistics Search/Filter Segmentation Self Service Portal Sentiment Analysis Service Level Agreement (SLA) Management Single Sign On Social Media Integration Surveys & Feedback Workflow Management ## Sparkcentral Integrations Instagram Integration rated undefined from -1 review Messenger Integration rated undefined from -1 review Viber Integration rated undefined from -1 review WhatsApp Integration rated undefined from -1 review Meta for Business Integration rated undefined from -1 review ## Sparkcentral User Reviews Overall Rating 4.2 Ratings Breakdown 5 27% 4 67% 3 7% 2 0% 1 0% Secondary Ratings Ease of Use 4.4 Value for money 4.2 Customer support 4.6 Functionality 3.8 Have you used Sparkcentral and would like to share your experience with others? SS Stefan S. Verified reviewer Information Technology and Services 501-1000 employees Used daily for more than 2 years Review source Reviewed February 2020 Great tool for customer service 4 The team is dedicated and provide a good product. Large organisations who rely heavily on chat, email and phone may struggle in having Sparkcentral as an "additional" tool for social media because it can be tricky to maintain a harmonized / integrated CRM and reporting system. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Easy to use interface. Good oversight on the customers. The product team is actively pursuing development in bots and AI. Cons: We have small volumes of social media and as such can't get as good an ROI as hoped. Reasons for choosing Sparkcentral Good quality product with a vision and a decent price. Read More DD Danny D. Verified reviewer Computer Software 51-200 employees Used daily for less than 12 months Review source Reviewed February 2020 Only software to scale as your social channels do. 4 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Standardized queue, automations, support and AM team are amazing! Cons: Data portion is not customizable, some of the UI elements are inefficient and needs improvement (never expiring pending queue), and no message previews. Reasons for choosing Sparkcentral Reasonable pricing structure Reasons for switching to Sparkcentral Minimal updates, zero QoL improvements, and never implemented any feedback that was provided. Read More ET Eric T. Verified reviewer Retail 51-200 employees Used daily for less than 12 months Review source Reviewed March 2020 Works for consolidating social media but reporting needs serious work 3 Ratings Breakdown 3 Ease of use 3 Customer support 2 Functionality Pros: Sparkcentral is great for connecting our various social media accounts and responding to customers across channels but functionality and reporting is limited Cons: The reporting is next to impossible. The data they collect is mostly useless. Understanding basic insights such as tickets per week, average time solve are very difficult. There's limited ability to classify ticket types and integrating with a CRM is difficult and requires meaningful engineering resources. Read More MJ Mathieu J. Verified reviewer Aviation & Aerospace 10000+ employees Used daily for less than 6 months Review source Reviewed February 2020 Very satisfied to date 4 So far so good! Ratings Breakdown 5 Ease of use 4 Functionality Pros: I really enjoy how streamlined it is and that since everything comes into one place, it allows agents to be more focused on the work at hand. Cons: While I find it to be fairly intuitive, some of the agents struggle with it. I also think they should have more space in their Snippet Knowledge base. Reasons for switching to Sparkcentral We were part of a merger and the company that bought us were already on SparkCentral. We debated the two platforms and I quickly saw the benefits of using Spark. I feel this tool gives us a better handle on the agents' work and performance. Read More AJ Ashley J. Verified reviewer Consumer Services 201-500 employees Used daily for less than 6 months Review source Reviewed May 2020 Love SC! 5 The on-boarding process with Sparkcentral has been super easy! Once we made the decision to move forward with them the process was extremely quick and went at our pace. We chose when we wanted to go Live, and what our availability was for our virtual training. We were provided with our log-in formation and an information booklet prior to our On-Boarding Class with their Customer Success Manager, \[SENSITIVE CONTENT HIDDEN\]. Having the log-in information prior to our training class was so beneficial because we were able to familiarize ourselves with the program and come prepared with questions. We felt we had all the time we needed and more provided to us for our virtual class and left feeling very confident in how to use the program. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: The platform itself is extremely user friendly and our staff have voiced how much they prefer this new program over our old one. Tracking is much more detailed and the internal chat system has been a blessing for our employees. Cons: Reporting is very detailed but I wish more the information was accessible without exporting and that we could look at the stats (first time to reply, etc) as a whole rather than by facebook page - though I am told they are working on this! Reasons for choosing Sparkcentral It was the only program which had a similar interface and we could limit access by agent. All other programs we had encompassed everything (ie: replies, publishing, scheduling all in one). Reasons for switching to Sparkcentral Buffer Replies was shutting down Read More RO Ronald O. Verified reviewer Banking 5001-10000 employees Used daily for less than 2 years Review source Reviewed March 2020 Awesome application 5 1\. Centralization Social Media customer queries. We are now able to monitor all customer conversations. 2. Reports:We are now able generate important reports and with the data readily available, it is easy to make key business decisions and offer solutions. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: 1\. Aggregation of all customer conversations from Social Media channels ensures that communication to is centralized and no customer is left out. 2. The application is simple to use because you operate from a single platform. 3. The application ensures security and accountability for users. Users create their own passwords and their daily reports are readily available in the system. 4. It very easy to generate and customize reports. Cons: 1\. No time filters. This feature is currently missing but is under development. For busy organizations, it will help to segment conversations whenever there are backlogs or heavy traffic. 2. Non-integration of Dark Posts from Facebook. Currently the posts are not populating on the application. Read More KT Karel T. Verified reviewer Information Technology and Services 10000+ employees Used daily for more than 2 years Review source Reviewed February 2020 Unified inbox and great ease of use 4 Sparkcentral really helps us engage with the student population of our University. It's an easy to use and intuitive interface (the "extended" training for new agents is 1 hour), it integrates seamlessly with our central login system and adding and managing channels is a breeze. Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 3 Functionality Pros: The big advantage of Sparkcentral is the unified inbox for all social media channels. It makes adding a new channel a breeze and it helps a lot in managing the different channels. Also, we use the web chat channels Sparkcentral offers a lot, and so do the customers. Cons: Next to the social media channels we still need a separate system for our regular help desk tickets through phone or mail. A truly unified inbox for all would be great. Reasons for choosing Sparkcentral The unified inbox and the WhatsApp Business support. Read More ZS Zuzana S. Verified reviewer Retail 10000+ employees Used daily for more than 2 years Review source Reviewed February 2020 Easy solution fo ryour operations 5 The overall experience is very good, we can rely on them. We have an honest relationship and when problems arise, we try to solve it together. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: \- use to use - relationship with the Sparkcentral team - good support in any set up or advice you might need, regular calls - integrations - nice reports Cons: \- the look of the actual platform could improve Read More MW Millie W. Verified reviewer Consumer Services 10000+ employees Used daily for more than 2 years Review source Reviewed February 2020 Spark 4 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: I like that it is easy to use, useful when helping customers and there are a lot of good features on it Cons: I don't like the fact that if \\i am working on a customer response that if I click of the message it deletes itself Vendor Response Hi Millie, thanks for your feedback, this issue is resolved and should no longer be a problem. If you have any more questions please contact your Customer Success Manager. Replied February 2020 Read More AA Amanda A. Verified reviewer Retail 10000+ employees Used daily for more than 2 years Review source Reviewed February 2020 Overall Enjoy 4 Ratings Breakdown 4 Ease of use 4 Customer support 4 Functionality Pros: This works well for our teams needs, and the updates have made it a lot more user friendly. Cons: There's often glitches that cause it to favor certain users depending on the day, which can be quite annoying for my specific role. Read More Showing 1 - 10 of 15 Reviews Load More Reviews ## Other Top Recommended Live Chat Software [Slack](https://www.softwareadvice.com/remote-support/slack-profile/) **4.7** (24121) Recently recommended **0** times [WhatsApp](https://www.softwareadvice.com/customer-communications-mngt/whatsapp-profile/) **4.7** (16378) Recently recommended **0** times [HubSpot CRM](https://www.softwareadvice.com/product/1854-HubSpot-CRM/) **4.5** (4464) Recently recommended **0** times [Zendesk Suite](https://www.softwareadvice.com/product/26892-Zendesk/) **4.4** (4080) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Sparkcentral with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice